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Why Twilight Ruined the MTV Movie Awards

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TMC

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Jun 17, 2012, 1:18:14 AM6/17/12
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http://www.huffingtonpost.com/jeff-sneider/why-twilight-ruined-the-m_b_603867.html

It may sound crazy, but believe it or not, the MTV Movie Awards used
to mean something once upon a time. Unfortunately, the show's
relevance to pop culture has long since passed, as Twilight fever has
sunk its ratings-craving fangs into a worldwide broadcast that has
become a pale imitation of its former self, at least as far as the
actual awards are concerned.

Years ago, MTV bestowed its Golden Popcorn award for Best Movie on
great, popular films that may or may not have been considered "Oscar
material." However, recent winners have been ridiculous blockbusters
of questionable quality.

The fact is that beginning in 1992, the first six Best Movie winners
were Terminator 2: Judgment Day, A Few Good Men, Menace II Society,
Pulp Fiction, Se7en and Scream. All were rated R. In 1998, the PG-13
Titanic briefly (and deservedly) interrupted the R-rated winning
streak before There's Something About Mary, The Matrix and Gladiator
returned the risque rating to awards glory. Since then, the only other
R-rated Best Movie winner was Wedding Crashers in 2006. Now, most (if
not all) of those movies fit my definition of a "modern classic," so
MTV deserves credit for being on top of its game in honoring
influential films that, for the most part, have withstood the relative
test of time.

That said, Pirates of the Caribbean: Dead Man's Chest and Transformers
started a troubling trend in recent years, and the last two Best Movie
winners have been the goth romance blockbusters "Twilight" and its
sequel, "New Moon."

http://www.thewrap.com/blog-entry/how-twilight-has-ruined-mtv-movie-awards-18127

I don't begrudge the "Twilight" movies their incredible financial
success because, with the exception of “Menace II Society,” all of the
Best Movie winners listed in the previous paragraph made over $100
million at the domestic box office. I take exception with the
“Twilight" movies because they're both mediocre, at best, and their
triumphs illustrate a growing problem; Where the MTV Movie Awards once
honored challenging adult material that also appealed to a youthful
demo, voters are now confusing the biggest movies with the best,
allowing the show to be content existing as a popularity contest as
decided by the high school crowd, which is, of course, MTV's bread-and-
butter demographic.

It’s a dark day in MTV Movie Award history when a game-changer like
James Cameron's "Avatar" and, to a lesser extent, the star-less R-
rated comedy "The Hangover" lose Best Movie to a "Twilight" sequel
that was inevitably destined to win as a result of teenage girls
stuffing the ballot box to ensure more TV time for its dreamy stars
Robert Pattinson and Taylor Lautner.

Pattinson and double nominee Kristen Stewart won Best Kiss for the
second consecutive year, yet the real-life couple looked positively
awkward during their half-hearted attempt to kiss for the live
cameras. Pattinson won Best Male Performance over last year's winner …
Zac Efron. Anna Kendrick was named Best Breakout Star for her turn in
"Up in the Air," and not to take anything away from her excellent
performance in that film, but it's obvious that she won because she
plays a minor character in the "Twilight" films and has the full
support of that vote-happy fanbase.

Anybody else use to enjoy the MTV movie awards before the Twilight
Generation:
http://www.gamefaqs.com/boards/227-movies-at-the-theater/62959472

http://blizzforums.com/showthread.php?30550-MTV-Movie-Awards-have-officially-jumped-the-shark.

http://forums.televisionwithoutpity.com/index.php?showtopic=3213642&view=findpost&p=15023073

Posted Jun 7, 2012 @ 10:57 AM #32
This year's show, for the most part, definitely sucked. Russell Brand
wasn't funny when he hosted the VMAs a few years ago and he's only
gotten worse since then. His prison rape jokes and constant pimping of
Twilight and The Hunger Games during his monologue were especially
obnoxious. News flash, dude: other movies existed, inlcuding the last
Harry Potter film. Then there were the Michael Fassbender dick jokes,
which have not only gotten old, George Clooney told what I believe was
the best one (about Fassbender's dick being big enough to play golf
with, to be specific) at the Golden Globes six months ago. As for RB's
jokes about his marriage to Katy Perry, since I already thought that
was a joke anyway, his mocking it didn't impress me either.

More proof of the Movie Awards' irrelevance, besides Russell Brand's
hosting, were the presences of Charlie Sheen and the Hilton sisters,
which sounds like a porn that should never, ever happen. As if one
recovering addict's (Brand) joking about fucking with another's
(Charlie Sheen's) alleged sobriety wasn't bad enough, the latter
played along while the audience laughed. To me, Charlie Sheen is like
Robert Downey Jr.-if the latter didn't seem to have enough common
sense to learn from his mistakes re substance abuse. Charlie Sheen has
been pulling the same shit for years and neither it nor him have
improved with age.

The Johnny Depp tribute was meh, but not because of Depp or the Black
Keys. Steven Tyler and Joe Perry were by far the weakest links in the
whole thing, before and after Tyler spat out a tooth. If any rock star
should have paid tribute to Depp, it should have been Keith Richards
because he's not only one of the inspirations for Captain Jack
Sparrow, one of Depp's most iconic characters, he played said
characters dad in one of the Pirates Of the Carribean films.

Christian Bale's choking up after seeing the clip of the late Heath
Ledger in The Dark Knight and Mila Kunis' being heckled showed that
when it comes to award shows, there's the right kind of spontaneity,
re the former and the wrong kind, re the latter.

As cute as the "Best transformation" segment was, I wish that fellow
nominees Johnny Depp or Colin Farrell had won instead of Elizabeth
Banks because, given that it was being presented by Channing Tatum,
Matthew McConaguhey and Joe Mangianello, the stars of the upcoming
male-stripper movie Magic Mike, the visual of one of those guys being
carried off by JM would have been true comedy gold, not to mention
S.L.A.M (Sexy Like A Mofo).


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