Have the effects of hot, malted, milk drinks altered over the years?
Or have they always supplied this energy? And why am I still,
successfully, using it to get to sleep? Is it all a load of marketing
Horlicks?
--
Dave
Re-elected for a second glorious term as Official Absentee of EU
Skiffeysoc http://www.ed.ac.uk/~sesoc
"People who doubt things are harmless. No-one ever marched behind the
banner of mild conjecture."
-Andy Hamilton "The News Quiz" 12/10/01
>I have in front of me a tin, or rather, tub, of Ovaltine (yes, I know,
>but "Never mind the Ovaltine" doesn't work). It claims that as a
>"HI-MALT instant drink" it supplies "the energy you need for today's
>hectic lifestyle".
>
>Have the effects of hot, malted, milk drinks altered over the years?
No.
>Or have they always supplied this energy?
If they had footnotes the footnote would say "energy supplied by
carbohydrates" as some American 'energy' products do now.
>And why am I still, successfully, using it to get to sleep?
>Is it all a load of marketing Horlicks?
Yes, I suppose.
--
Dave Jensen, who lives about 80 miles from Racine Horlick High School,
named after the man who started it.
>Have the effects of hot, malted, milk drinks altered over the years?
>Or have they always supplied this energy? And why am I still,
>successfully, using it to get to sleep?
Some people drink tea to wake up. Many others use it to calm down and
relax before bedtime.
Some people drink hot chocolate as a milder form of caffeine source.
Most find it relaxing.
Why should malted milk be different?
It doesn't have caffeine, but it certainly has sugar.
Sugar makes some people feel more energetic,
warm milk makes most people sleepy.
Yes, it's marketing.
=Tamar
>
>Have the effects of hot, malted, milk drinks altered over the years?
>Or have they always supplied this energy? And why am I still,
>successfully, using it to get to sleep? Is it all a load of marketing
>Horlicks?
>
I seem to remember seeing an ancient ad (it was on a programme about ancient
ads, I am not yet *ancient*) that claimed Horlicks 'Prevented night
starvation'. Aren't you glad we don't suffer from *that* anymore?
Apparently it was a big problem in the Crusades.
--
Watha B.F.