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Nick Stabilizes Losses, Disney Tops With Kids
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Dec 2, 2012, 1:23:16 AM12/2/12
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http://www.mediapost.com/publications/article/188156/nick-stabilizes-losses-disney-tops-with-kids.html#axzz2DdrvJIm1
by Wayne Friedman, Nov 29, 2012, 1:27 PM
Although still losing ground, Nickelodeon narrowed its ratings
declines in the key November demo versus previous periods. At the same
time, other big kids TV networks had mixed results.
After months of losing 20% to 30% or more in kids TV viewers,
Nickelodeon lost 4% in its Nielsen total day viewership to 1.84
million. In the key advertising selling 6-11 demo, Nick dropped 12% to
481,000 versus a year ago in November. Nickelodeon launched a new
version of "Teenage Mutant Ninja Turtles" this fall, which earned good
viewership.
Disney Channel was in second place in total day viewers, slipping 7%
in total day viewership to 1.65 million viewers. But Disney remains
tops in the total day 6-11 demo, with 608,000 viewers. This was down
7% from November 2011.
Turner Broadcasting's Cartoon Network fared better than Nickelodeon
and Disney year-to-year. It grew 1% in total day viewers to 1.11
million in November and just slipped 1% to 344,000 in the 6-11 viewer
group.
Other bigger improving channels include boys-centric channel, Disney
XD, which grew 26% in total day overall viewers to 381,000. In the
6-11 viewer group, it rose 31% to 168,000. Younger-kids skewing
channel Sprout also gained 8% in total viewers to 169,000, and
improved 5% to 20,000 6-11 viewers. Discovery Communications/Hasbro's
The Hub was up 13% to 126,000 total day viewers and 9% higher in
25,000 in 6-11 viewers.
Other decliners: Nicktoons, down 29% to 149,000 total day viewers;
TeenNick, off 18% to 117,000. Bigger and older-kids/young adult
channels Adult Swim and Nick at Nite lost some ground. Adult Swim was
down 3% to 1.221 million; Nick at Nite, 12% lower to 1.039 million.
Read more: http://www.mediapost.com/publications/article/188156/nick-stabilizes-losses-disney-tops-with-kids.html#ixzz2DsBt9NDK
by Wayne Friedman, Nov 29, 2012, 1:27 PM
Although still losing ground, Nickelodeon narrowed its ratings
declines in the key November demo versus previous periods. At the same
time, other big kids TV networks had mixed results.
After months of losing 20% to 30% or more in kids TV viewers,
Nickelodeon lost 4% in its Nielsen total day viewership to 1.84
million. In the key advertising selling 6-11 demo, Nick dropped 12% to
481,000 versus a year ago in November. Nickelodeon launched a new
version of "Teenage Mutant Ninja Turtles" this fall, which earned good
viewership.
Disney Channel was in second place in total day viewers, slipping 7%
in total day viewership to 1.65 million viewers. But Disney remains
tops in the total day 6-11 demo, with 608,000 viewers. This was down
7% from November 2011.
Turner Broadcasting's Cartoon Network fared better than Nickelodeon
and Disney year-to-year. It grew 1% in total day viewers to 1.11
million in November and just slipped 1% to 344,000 in the 6-11 viewer
group.
Other bigger improving channels include boys-centric channel, Disney
XD, which grew 26% in total day overall viewers to 381,000. In the
6-11 viewer group, it rose 31% to 168,000. Younger-kids skewing
channel Sprout also gained 8% in total viewers to 169,000, and
improved 5% to 20,000 6-11 viewers. Discovery Communications/Hasbro's
The Hub was up 13% to 126,000 total day viewers and 9% higher in
25,000 in 6-11 viewers.
Other decliners: Nicktoons, down 29% to 149,000 total day viewers;
TeenNick, off 18% to 117,000. Bigger and older-kids/young adult
channels Adult Swim and Nick at Nite lost some ground. Adult Swim was
down 3% to 1.221 million; Nick at Nite, 12% lower to 1.039 million.
Read more: http://www.mediapost.com/publications/article/188156/nick-stabilizes-losses-disney-tops-with-kids.html#ixzz2DsBt9NDK
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