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Re: Oprah sends sales of Swedish crisp bread through the roof

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JoeSpareBedroom

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Mar 12, 2007, 1:17:59 PM3/12/07
to
"wasa matta" <heyo...@wasa.matta.se> wrote in message
news:o71bv2hhuk1jesd8f286qon841spni47jc@news...
> Oprah Spikes Sales of Swedish Bread
>
> Oprah Winfrey Snack Leads to Soaring U.S. Sales of Swedish Crisp Bread
>
>
> STOCKHOLM, Sweden (AP) -- A Swedish crisp bread maker has seen its
> U.S. sales rise by 50 percent after Oprah Winfrey sunk her teeth into
> its crackers on her talk show, a company spokeswoman said Friday.
> Winfrey was airing a lifestyle program about food and health on Jan.
> 15 when she pulled out a box of Wasa Crisp Bread, Sweden's biggest
> producer of the traditional rye bread, and made herself a sandwich.
>
> "My U.S. colleagues called us the day after and just cheered," Wasa
> spokeswoman Karin Nilsson Malmen said. "Within one week of the show,
> we could see that U.S. sales had risen by 25 percent, and now it is up
> by more than 50 percent."
>
> Wasa had nothing to do with show, Nilsson Malmen said, but added it
> was very happy about the promotion and that it had sent a letter of
> thanks to Winfrey.
>
> In 2005, Wasa had U.S. sales of about 100 million kronor ($14
> million). The company is owned by Italy's Barilla Group.


I wonder if Saturday Night Live has picked up on this yet. Skit: Oprah using
a filet knife to remove slices of a heavily used sponge mop and serving them
with brie. It seems her audience will read or eat anything she suggests.


foxysc...@yahoo.com

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Mar 12, 2007, 2:27:45 PM3/12/07
to
On Mar 12, 1:17 pm, "JoeSpareBedroom" <dishborea...@yahoo.com> wrote:
> "wasa matta" <heyop...@wasa.matta.se> wrote in message
> with brie. It seems her audience will read or eat anything she suggests.- Hide quoted text -
>
> - Show quoted text -

My God - I've been eating these crackers for years. Does this make me
smarter than Oprah?

JoeSpareBedroom

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Mar 12, 2007, 2:38:04 PM3/12/07
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<foxysc...@yahoo.com> wrote in message
news:1173724065.6...@t69g2000cwt.googlegroups.com...

Yeah! Please share your book list with us.


Jef.

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Mar 12, 2007, 2:47:20 PM3/12/07
to

"JoeSpareBedroom" wrote

>>... A Swedish crisp bread maker has seen its


>> U.S. sales rise by 50 percent after Oprah Winfrey sunk her teeth into

>> its crackers on her talk show...

> I wonder if Saturday Night Live has picked up on this yet. Skit: Oprah
> using a filet knife to remove slices of a heavily used sponge mop and
> serving them with brie. It seems her audience will read or eat anything
> she suggests.

Especially if she cuts it into A Million Little Pieces, eh...?


R H Draney

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Mar 12, 2007, 3:50:53 PM3/12/07
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foxysc...@yahoo.com filted:

>
>> "wasa matta" <heyop...@wasa.matta.se> wrote in message
>> news:o71bv2hhuk1jesd8f286qon841spni47jc@news...
>>
>> > STOCKHOLM, Sweden (AP) -- A Swedish crisp bread maker has seen its
>> > U.S. sales rise by 50 percent after Oprah Winfrey sunk her teeth into
>> > its crackers on her talk show, a company spokeswoman said Friday.
>> > Winfrey was airing a lifestyle program about food and health on Jan.
>> > 15 when she pulled out a box of Wasa Crisp Bread, Sweden's biggest
>> > producer of the traditional rye bread, and made herself a sandwich.
>
>My God - I've been eating these crackers for years. Does this make me
>smarter than Oprah?

You're supposed to *eat* them?...I've been using them to tile the shed....r


--
"You got Schadenfreude on my Weltanschauung!"
"You got Weltanschauung in my Schadenfreude!"

TammyM

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Mar 12, 2007, 4:50:32 PM3/12/07
to
On Mon, 12 Mar 2007 14:47:20 -0400, "Jef." <jef...@BITEMEcomcast.net>
wrote:

Oh Jefo! You always make me laugh :-)

TammyM (aka Senorita Tammasita, Raoul's assistant)

AllEmailDeletedImmediately

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Mar 12, 2007, 6:27:46 PM3/12/07
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<foxysc...@yahoo.com> wrote in message
news:1173724065.6...@t69g2000cwt.googlegroups.com...

we both are, but now we'll look like sheep. :)
>


AllEmailDeletedImmediately

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Mar 12, 2007, 6:28:25 PM3/12/07
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"R H Draney" <dado...@spamcop.net> wrote in message
news:et4au...@drn.newsguy.com...

> foxysc...@yahoo.com filted:
>>
>>> "wasa matta" <heyop...@wasa.matta.se> wrote in message
>>> news:o71bv2hhuk1jesd8f286qon841spni47jc@news...
>>>
>>> > STOCKHOLM, Sweden (AP) -- A Swedish crisp bread maker has seen its
>>> > U.S. sales rise by 50 percent after Oprah Winfrey sunk her teeth into
>>> > its crackers on her talk show, a company spokeswoman said Friday.
>>> > Winfrey was airing a lifestyle program about food and health on Jan.
>>> > 15 when she pulled out a box of Wasa Crisp Bread, Sweden's biggest
>>> > producer of the traditional rye bread, and made herself a sandwich.
>>
>>My God - I've been eating these crackers for years. Does this make me
>>smarter than Oprah?
>
> You're supposed to *eat* them?...I've been using them to tile the
> shed....r

they're not that bad, especially with cream cheese.


Wull

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Mar 12, 2007, 6:44:41 PM3/12/07
to
I think you can answer your question by yourself without any help from
anyone.
Make a stack of your money and compare it to Opra's pile which is 1 billion
plus.
Now who do you think is smarter? :-)

Wull

"AllEmailDeletedImmediately" <der...@hotmail.com> wrote in message
news:CtkJh.1649$8o1.765@trndny01...


>
> <foxysc...@yahoo.com> wrote in message
> news:1173724065.6...@t69g2000cwt.googlegroups.com...
>> On Mar 12, 1:17 pm, "JoeSpareBedroom" <dishborea...@yahoo.com> wrote:
>>> "wasa matta" <heyop...@wasa.matta.se> wrote in message
>>>
>>> news:o71bv2hhuk1jesd8f286qon841spni47jc@news...
>>>
>>>
>>> > Oprah Spikes Sales of Swedish Bread

Karen

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Mar 12, 2007, 7:23:29 PM3/12/07
to
On Mar 12, 11:27 am, foxyscrib...@yahoo.com wrote:
> My God - I've been eating these crackers for years. Does this make me
> smarter than Oprah?- Hide quoted text -

I had some for breakfast with geitost.

Costco sold a variety pack of Swedish crisp bread at Xmastime. Rye,
wasa, and I forget the other kind.

Karen

donGoliano

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Mar 12, 2007, 7:47:57 PM3/12/07
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"JoeSpareBedroom" <dishbo...@yahoo.com> wrote in message
news:bXfJh.4754$ya1...@news02.roc.ny...
A crisp rye bread... that sounds good. Where can I pick up a pack?

donGoliano

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Mar 12, 2007, 7:49:30 PM3/12/07
to

"Wull" <wma...@sbcglobal.net> wrote in message
news:tJkJh.9456$jx3....@newssvr25.news.prodigy.net...

>I think you can answer your question by yourself without any help from
>anyone.
> Make a stack of your money and compare it to Opra's pile which is 1
> billion plus.
> Now who do you think is smarter? :-)
>
> Wull
>
LOL


Dave Smith

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Mar 12, 2007, 8:30:05 PM3/12/07
to
donGoliano wrote:
>
> >
> > I wonder if Saturday Night Live has picked up on this yet. Skit: Oprah
> > using a filet knife to remove slices of a heavily used sponge mop and
> > serving them with brie. It seems her audience will read or eat anything
> > she suggests.
> >
> A crisp rye bread... that sounds good. Where can I pick up a pack?

I used to get that stuff all the time. It was great with butter and black
currant jam.

calci...@yahoo.com

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Mar 12, 2007, 9:05:09 PM3/12/07
to
On Mar 12, 12:53 pm, wasa matta <heyop...@wasa.matta.se> wrote:
> Oprah Spikes Sales of Swedish Bread
>
> Oprah Winfrey Snack Leads to Soaring U.S. Sales of Swedish Crisp Bread
>
> STOCKHOLM, Sweden (AP) -- A Swedish crisp bread maker has seen its
> U.S. sales rise by 50 percent after Oprah Winfrey sunk her teeth into
> its crackers on her talk show, a company spokeswoman said Friday.
> Winfrey was airing a lifestyle program about food and health on Jan.
> 15 when she pulled out a box of Wasa Crisp Bread, Sweden's biggest
> producer of the traditional rye bread, and made herself a sandwich.
>
> "My U.S. colleagues called us the day after and just cheered," Wasa
> spokeswoman Karin Nilsson Malmen said. "Within one week of the show,
> we could see that U.S. sales had risen by 25 percent, and now it is up
> by more than 50 percent."
>
> Wasa had nothing to do with show, Nilsson Malmen said, but added it
> was very happy about the promotion and that it had sent a letter of
> thanks to Winfrey.
>
> In 2005, Wasa had U.S. sales of about 100 million kronor ($14
> million). The company is owned by Italy's Barilla Group.

Could she maybe mention how a women's right to choose is being
threatened in this country? Or the erosion of everyone's civil
rights? Maybe she could create some much-needed public outcry?

No. She can only boost public awareness of crackers and books and eye
makeup.

What a fucking phony she is.


merryb

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Mar 13, 2007, 4:13:38 PM3/13/07
to
> What a fucking phony she is.- Hide quoted text -

>
> - Show quoted text -

I can see her running for President in a few years- look out!

deneph

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Mar 13, 2007, 5:09:21 PM3/13/07
to
On Mar 12, 10:17 am, "JoeSpareBedroom" <dishborea...@yahoo.com> wrote:
> "wasa matta" <heyop...@wasa.matta.se> wrote in message
> with brie. It seems her audience will read or eat anything she suggests.- Hide quoted text -

>
> - Show quoted text -

I happened to be home with a bad leg when this episode played. Maybe
it was the muscle relaxers, but I decided to get Bob's book. I've
been loosely following his plan and I've already lost 10 pounds and
that's just changing what I ate. Because of the leg I've haven't been
able to excercise too much, maybe the occasional walk. Joke about it
all you will, but I'm rather happy about it.

JoeSpareBedroom

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Mar 13, 2007, 5:26:41 PM3/13/07
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"deneph" <stewa...@yahoo.com> wrote in message
news:1173820161.1...@o5g2000hsb.googlegroups.com...

I don't doubt that it could be part of a good diet plan. My comment was
aimed at the way Oprah's sheep will follow her anywhere. Oprah's book list?
Gimme a break. People need Oprah to decide what to read?


deneph

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Mar 13, 2007, 5:34:41 PM3/13/07
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On Mar 13, 2:26 pm, "JoeSpareBedroom" <dishborea...@yahoo.com> wrote:
> "deneph" <stewart1...@yahoo.com> wrote in message
> Gimme a break. People need Oprah to decide what to read?- Hide quoted text -

>
> - Show quoted text -

Well, I don't read Oprah's books so I can't comment there, but if
she's getting them to read at all, that can't be bad.

Message has been deleted

JoeSpareBedroom

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Mar 13, 2007, 6:51:04 PM3/13/07
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"deneph" <stewa...@yahoo.com> wrote in message
news:1173821681.2...@e1g2000hsg.googlegroups.com...


Your parents should've gotten you into reading. Not a talk show host.


JoeSpareBedroom

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Mar 13, 2007, 6:51:39 PM3/13/07
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"Mark K" <mkell...@no.spam> wrote in message
news:u46ev2tnc2u195na5...@4ax.com...

> On Tue, 13 Mar 2007 21:26:41 GMT, "JoeSpareBedroom"
> <dishbo...@yahoo.com> wrote:
>
>>I don't doubt that it could be part of a good diet plan. My comment was
>>aimed at the way Oprah's sheep will follow her anywhere. Oprah's book
>>list?
>>Gimme a break. People need Oprah to decide what to read?
>
> What's the problem? It's just like any other book club, except it is
> much bigger. People read the same book so that they can all discuss it
> afterward.
>
> You're whining about nothing.


Zzzzzzzzzzzzzzz........... Nothing worse than people who need a club to do
something useful. Baaaaahhhh!


deneph

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Mar 13, 2007, 9:37:49 PM3/13/07
to
> Your parents should've gotten you into reading. Not a talk show host.- Hide quoted text -

>
> - Show quoted text -

My parents did, other people may not be as fortunate. At least they
were finally inspired to start reading more. I'm still not seeing it
as a negative.

mc

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Mar 13, 2007, 9:48:51 PM3/13/07
to
> as a negative.- Hide quoted text -

>
> - Show quoted text -

Why is it assumed these people weren't readers before Oprah?

mc

JoeSpareBedroom

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Mar 14, 2007, 7:19:40 AM3/14/07
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"mc" <mcsqu...@netzero.net> wrote in message
news:1173836931.1...@p15g2000hsd.googlegroups.com...

>> > > Well, I don't read Oprah's books so I can't comment there, but if
>> > > she's getting them to read at all, that can't be bad.
>>
>> > Your parents should've gotten you into reading. Not a talk show host.-
>> > Hide quoted text -
>>
>> > - Show quoted text -
>>
>> My parents did, other people may not be as fortunate. At least they
>> were finally inspired to start reading more. I'm still not seeing it
>> as a negative.- Hide quoted text -
>>
>> - Show quoted text -
>
> Why is it assumed these people weren't readers before Oprah?
>
> mc
>

My point is that the "clubby" nature of some people turns them into sheep,
happy to follow media figures into good places or bad (Rush Limbaugh).


Karen

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Mar 14, 2007, 1:22:20 PM3/14/07
to
On Mar 14, 4:19 am, "JoeSpareBedroom" <dishborea...@yahoo.com> wrote:
> My point is that the "clubby" nature of some people turns them into sheep,
> happy to follow media figures into good places or bad (Rush Limbaugh)

Oprah's not the inventor of the book club. I know several people in
several books clubs. People get together and choose a book to read and
then discuss it. Different groups of people have different types of
books... poetry, fiction, mystery, etc.

Oprah recommended Million Little Pieces, Running with Scissors, White
Oleander, all of my favorites. And, they all run a theme of the
dysfunctional family, messed up individuals, the foster care system,
etc.

Karen

Karen

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Mar 14, 2007, 1:29:15 PM3/14/07
to
On Mar 13, 3:51 pm, "JoeSpareBedroom" <dishborea...@yahoo.com> wrote:
> Zzzzzzzzzzzzzzz........... Nothing worse than people who need a club to do
> something useful. Baaaaahhhh!

Reading isn't useful.

Karen

JoeSpareBedroom

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Mar 14, 2007, 1:32:56 PM3/14/07
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"Karen" <kso...@yahoo.com> wrote in message
news:1173893355....@y66g2000hsf.googlegroups.com...

Really? You must've voted for George Bush.


Karen

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Mar 14, 2007, 2:09:09 PM3/14/07
to
On Mar 14, 10:32 am, "JoeSpareBedroom" <dishborea...@yahoo.com> wrote:
> Really? You must've voted for George Bush.

You're all over the board and out of gas.

Reading for enjoyment could hardly be termed useful.

Karen

Dave Smith

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Mar 14, 2007, 2:10:06 PM3/14/07
to
JoeSpareBedroom wrote:
>
>
> >
> > Reading isn't useful.
> >
> > Karen
> >
>
> Really? You must've voted for George Bush.

I thought Bush readers liked fiction.


I don't see great value in reading fiction. It is generally entertaining.
some fiction is good. A lot of it is trash. I used to read fiction but a
few years ago I started reading non fiction instead and now find most
fiction to be pretty well pointless. There is a lot of great non fiction
being published.

JoeSpareBedroom

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Mar 14, 2007, 2:29:59 PM3/14/07
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"Karen" <kso...@yahoo.com> wrote in message
news:1173895749.8...@y66g2000hsf.googlegroups.com...

I'm reading a non-fiction book about the KGB. It's enjoyable and I'm
learning why our political hacks keep getting us into the same stupid
situations over and over again. Why can't reading be good for enjoyment and
learning? Even more to the point, is learning supposed to be UNenjoyable?


JoeSpareBedroom

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Mar 14, 2007, 2:30:37 PM3/14/07
to
"Dave Smith" <adavid...@sympatico.ca> wrote in message
news:45F83A7E...@sympatico.ca...

> JoeSpareBedroom wrote:
>>
>>
>> >
>> > Reading isn't useful.
>> >
>> > Karen
>> >
>>
>> Really? You must've voted for George Bush.
>
> I thought Bush readers liked fiction.


During the thing's first presidential campaign: "I don't read much. Mainly
newspapers". :-)

Oh boy....


Message has been deleted

JoeSpareBedroom

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Mar 14, 2007, 3:35:31 PM3/14/07
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"Mark K" <mkell...@no.spam> wrote in message
news:ruigv2ptsjq1l2o0t...@4ax.com...

> On Wed, 14 Mar 2007 14:10:06 -0400, Dave Smith
> <adavid...@sympatico.ca> wrote:
>
>>I don't see great value in reading fiction. It is generally entertaining.
>>some fiction is good. A lot of it is trash. I used to read fiction but a
>>few years ago I started reading non fiction instead and now find most
>>fiction to be pretty well pointless.
>
> I disagree whole-heartedly. The regular reading of works of fiction
> helps to develop a good imagination and visualization abilities.
>
> Many of the great advancements made in this world were examples of
> people stepping out of the arena of what we already know to be fact
> (i.e. non-fiction), and were examples of people visualizing what COULD
> happen or what could be done (fiction, until it happens). Every
> mentally-healthy human being has some occasional thoughts that go
> beyond reality.
>
> What a boring and unimaginative world we would have, if our great
> writers of fiction were not inspiring the imaginations of others with
> their writing.
>
> Mark


Have you read any books by Gabriel Garcia-Marquez?


mc

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Mar 14, 2007, 10:13:58 PM3/14/07
to


I can't read fiction. I always have a voice saying 'yeah right that
might have happened', or 'how did the author think I might react to
that sentence?' It's bizarre! Non-fiction is the way to go for
me. OTOH while I don't understand 'getting lost in a book' I am a
movie junkie that could spend the whole day entranced by great films
from all eras...silent, foreign, documentaries, anything well done.

mc

mc

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Mar 15, 2007, 8:40:36 AM3/15/07
to
On Mar 14, 1:09 pm, "Karen" <ksoa...@yahoo.com> wrote:
> On Mar 14, 10:32 am, "JoeSpareBedroom" <dishborea...@yahoo.com> wrote:

>>>Karen wrote:

>>>Reading isn't useful.
>


> > Really? You must've voted for George Bush.
>
> You're all over the board and out of gas.
>
> Reading for enjoyment could hardly be termed useful.
>
> Karen

Wow, I easily assumed you were being sarcastic.

mc

Greg

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Mar 15, 2007, 9:29:18 AM3/15/07
to
On Mar 12, 9:05 pm, calcio1...@yahoo.com wrote:
> On Mar 12, 12:53 pm, wasa matta <heyop...@wasa.matta.se> wrote:
>
>
>
>
>
> > Oprah Spikes Sales of Swedish Bread
>
> > Oprah Winfrey Snack Leads to Soaring U.S. Sales of Swedish Crisp Bread
>
> > STOCKHOLM, Sweden (AP) -- A Swedish crisp bread maker has seen its
> > U.S. sales rise by 50 percent after Oprah Winfrey sunk her teeth into
> > its crackers on her talk show, a company spokeswoman said Friday.
> > Winfrey was airing a lifestyle program about food and health on Jan.
> > 15 when she pulled out a box of Wasa Crisp Bread, Sweden's biggest
> > producer of the traditional rye bread, and made herself a sandwich.
>
> > "My U.S. colleagues called us the day after and just cheered," Wasa
> > spokeswoman Karin Nilsson Malmen said. "Within one week of the show,
> > we could see that U.S. sales had risen by 25 percent, and now it is up
> > by more than 50 percent."
>
> > Wasa had nothing to do with show, Nilsson Malmen said, but added it
> > was very happy about the promotion and that it had sent a letter of
> > thanks to Winfrey.
>
> > In 2005, Wasa had U.S. sales of about 100 million kronor ($14
> > million). The company is owned by Italy's Barilla Group.
>
> Could she maybe mention how a women's right to choose is being
> threatened in this country?

Sadly, there are precious few producers of ryecrisp to choose from.
George Bush doesn't want you to eat Rye Crisp!

> Or the erosion of everyone's civil
> rights?

Tonight on CNN, NBC, And PBS! The shocking case of civil rights
disapearing! A ten part, 50-organization story on speech supression.
Follows up on stories from the past five years! Protests expected in
9 cities! Former detainees speak out! About Civil Rights Losses!

Greg Zywicki

Karen

unread,
Mar 15, 2007, 10:49:13 AM3/15/07
to
On Mar 15, 5:40 am, "mc" <mcsquare...@netzero.net> wrote:
> Wow, I easily assumed you were being sarcastic.

Assuming useful meaning a practical use, as for doing work, producing
material results not meeting the challenge of above. Out of that
context, it would seem a little sarcastic.

Karen

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