"Herbie: Fully Loaded " and Danica Patrick's at the wheel
Katy...@aol.com
Rahal Letterman Racing and Walt Disney Pictures Announce 'HERBIE'
Promotion
Friday June 10, 1:27 pm ET
HILLIARD, Ohio, June 10 /PRNewswire/ -- Rahal Letterman Racing, a
leading open-wheel racing team in North America, and Walt Disney
Pictures, a division of The Walt Disney Studios, announced today a
promotion for the upcoming movie HERBIE: FULLY LOADED by working with
2005 Indy 500 Rookie of the Year Danica Patrick.
The cornerstone of the promotion will see the logo of HERBIE: FULLY
LOADED on Rahal Letterman Racing's No. 16 Argent Mortgage/Pioneer
Honda/Panoz/Firestone entry of Danica Patrick the upcoming IRL IndyCar
Series races at Texas Motor Speedway and Richmond International
Raceway.
Patrick will also attend the upcoming June 19th world premiere of
HERBIE: FULLY LOADED at the historic El Capitan Theatre in Los Angeles.
"We are pleased to join in this unique promotion for Walt Disney
Pictures' HERBIE: FULLY LOADED," said Bobby Rahal, who co-owns Rahal
Letterman Racing. "This program is an example of the non-traditional
marketing opportunities that can occur with Rahal Letterman Racing in
IndyCar."
Oren Aviv, President of Buena Vista Pictures Marketing, adds, "We are
thrilled to partner with the Indy 500 Rookie of the Year Danica Patrick
and her Rahal Letterman Racing Team. In the crowded summer marketplace,
we are always looking for opportunities to set our films apart from the
rest. Just as Ms. Patrick has recently taken the racing world by storm,
we know our own Herbie will be turning heads when he races into
theatres on June 22."
About HERBIE: FULLY LOADED
Start your engines! Herbie, the most beloved car star of them all, is
back and red-hot movie star Lindsay Lohan's got him in Disney's all new
revved-up comedy adventure, HERBIE: FULLY LOADED. Lohan stars as Maggie
Peyton, the new owner of Number 53 -- the freewheelin' car with a mind
of its own -- who puts the car through its paces on the road to
becoming a NASCAR competitor. Herbie's got some new tricks under his
hood as he takes audiences for an action-packed spin in this high-speed
comedy. With an all-star cast along for a wild ride, this comedy puts
Herbie to the test -- on-road, off-road, on the track and into the
record books. The film also stars Justin Long, Breckin Meyer with Matt
Dillon and Michael Keaton.
Walt Disney Pictures' HERBIE: FULLY LOADED opens nationwide on
Wednesday, June 22. The film is rated "G."
About The Walt Disney Studios
Walt Disney Studios is a unit of The Walt Disney Company (NYSE: DIS -
News) and distributes motion pictures under Walt Disney Pictures --
which includes Walt Disney Feature Animation and DisneyToon Studios --
Touchstone Pictures, Hollywood Pictures, Miramax Films and Dimension
Films. Buena Vista International serves as the studio's international
distribution arm. Buena Vista Home Entertainment and Buena Vista Home
Entertainment International together distribute Disney and other film
titles to the rental and sell-through home entertainment markets
worldwide. Buena Vista Theatrical Productions is one of the largest
producers of Broadway musicals, and the Buena Vista Music Group
distributes original music and motion picture soundtracks under its
four record labels: Walt Disney Records, Buena Vista Records, Hollywood
Records and Lyric Street Records.
About The Rahal Letterman Racing Team
Rahal Letterman Racing, based in Hilliard, Ohio and co-owned by
three-time IndyCar Champion and 1986 Indianapolis 500 winner Bobby
Rahal and CBS LATE SHOW host David Letterman, has been a leading
open-wheel racing operation for more than a decade compiling 19
victories, 26 poles and one series championship (Bobby Rahal in 1992 in
CART) and an Indianapolis 500 championship (Rice in 2004). In 2005
Rahal Letterman Racing campaigns three cars in the Indy Racing League's
IndyCar Series. Buddy Rice and rookie Danica Patrick pilot Honda
powered Panoz cars sponsored by Argent Mortgage Company and Pioneer
Electronics. Vitor Meira of Brazil pilots a Honda/Panoz sponsored by
Menards and Johns Manville.