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Press Release: Weber Promotes Howard's BBQ Guru, Steven Raichlen
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Anon Guy  
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 More options May 4 2004, 1:05 pm
Newsgroups: alt.fan.howard-stern
From: Anon...@The.Basement.Cave (Anon Guy)
Date: Tue, 04 May 2004 17:05:21 GMT
Local: Tues, May 4 2004 1:05 pm
Subject: Press Release: Weber Promotes Howard's BBQ Guru, Steven Raichlen
PR Newswire Press Release
5/4/04

Barbecue Guru Steven Raichlen Fields Outdoor Grilling
Questions on Weber Grill-Line(SM)

 Consumers Can Talk to Raichlen at 1-800-GRILL-OUT(R)

 PALATINE, Ill., May 4 /PRNewswire/ -- Steven Raichlen, whom Oprah
Winfrey has dubbed "the gladiator of grilling," is scheduled to take
outdoor grilling questions from consumers around the country on the
popular Weber Grill-Line (1-800-GRILL-OUT) on Tuesday, May 11, from 1
to 2 p.m. CT.  Raichlen is an award-winning author, journalist,
teacher, and TV host. His best-selling Barbecue Bible cookbook series
has sold more than two million copies, and his Barbecue University
show on public television demonstrates why Raichlen was named "Cooking
Teacher of the Year" by Bon Appetit magazine in 2003.

 The Weber Grill-Line is now open 24 hours a day, seven days a week,
364 days a year.*  As America's only toll-free, consumer grilling
information hotline, the Grill-Line is staffed by a specially trained
team of Weber Certified Barbecue Experts(TM) (CBEs), who are skilled
in providing answers to grilling questions from food prep and grill
cleaning to recipe suggestions and meal planning.

 Weber-Stephen Products Co., headquartered in Palatine, Ill., is the
premier manufacturer of charcoal and gas grills and accessories. In
1952, founder George Stephen designed the Weber(R) kettle with a lid
that allows outdoor cooks to grill in all kinds of weather. A
amily-owned business for more than 50 years, Weber has grown to be a
leading exporter of outdoor grills worldwide. Weber charcoal and gas
grills are available at select home centers, hardware stores,
department stores, patio stores and other retail outlets.

Only Weber supports its consumers with round-the-clock, free customer
service support, free recipes, and a content-rich website. For more
information on other Weber products and to find a Weber dealer near
you, visit http://www.weber.com .

 * The Weber Grill-Line is closed Christmas Day.

 See Steve Raichlen bio, below

STEVEN RAICHLEN

 Steven Raichlen is an award-winning author, journalist, cooking
teacher, and TV host. His best-selling Barbecue Bible cookbook series
(more than two million copies in print) and Barbecue University show
on public television have virtually reinvented American barbecue.

 Raichlen's adventure with barbecue began with The Barbecue Bible
(Workman, 1998), an IACP/Julia Child Award-winning encyclopedic study
of global grilling chronicling his four-year, 200,000-mile odyssey on
the world's barbecue trail.

 In 2000, Workman published How to Grill, the world's first
step-by-step guide to live fire cooking, with more than 1,000 color
photographs, hailed by the New York Times as "astute, approachable,
and eminently appealing." How to Grill won an IACP Award, as well as a
prestigious Jacob's Creek Silver Ladle award in Australia. Raichlen's
most recent book, BBQ USA (2003), is a 780-page, 650-photograph,
425-recipe love song to regional American barbecue.

 Raichlen's 25 books also include the Barbecue Bible Sauces, Rubs, and
Marinades; Beer Can Chicken; the perennially popular Miami Spice
(Workman Publishing), the James Beard Award-winning Healthy Latin
Cooking (Rodale), and the new Big Flavor Cookbook (Black Dog &
Levanthal). In all Raichlen has won four James Beard Awards, three
IACP awards, and numerous foreign awards, and his books have been
translated into French, Italian, Spanish, Dutch, Danish, German,
Polish, Hungarian, Japanese, and Chinese.

 Raichlen's TV show, Barbecue University with Steven Raichlen, debuted
on public television in spring 2003. Taped on location at the
luxurious Greenbrier resort in White Sulfur Springs, West Virginia,
the 26-part series focuses on the techniques of live fire cooking.

 In 2000, Raichlen launched Barbecue University at the
Greenbrier-profiled on the Food Network (which ranked it the "Best BBQ
Experience in the U.S."), and in Bon Appetit magazine, Travel &
Leisure magazine and Esquire. In 2003, Bon Appetit named Raichlen
"Cooking Teacher of the Year."

 In August 2003, Raichlen defeated Iron Chef Roksbura Michiba in a
barbecue battle on Japanese television. Oprah called him the
"Gladiator of Grilling" and Howard Stern hailed him as the "Michael
Jordan of Barbecue."

 In 1975, Raichlen received a Thomas J. Watson Foundation Fellowship
to study medieval cooking in Europe, as well as a Fulbright
Scholarship to study comparative literature. He holds a degree in
French literature from Reed College and trained at the Cordon Bleu and
La Varenne cooking schools in Paris. Raichlen lives with his wife,
Barbara, in Coconut Grove, Florida, and Martha's Vineyard,
Massachusetts.

SOURCE Weber-Stephen Products Co.
Web Site: http://www.weber.com

http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=109&STORY=/www/stor...


 
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