> ABC Shuffles Late Night: Jimmy Kimmel Live To 11:35 PM, Nightline
> To 12:35 AM
> By NELLIE ANDREEVA
> Jimmy Kimmel s star at ABC continues to rise. After a decade of slow
> build in awareness and ratings and on the heels of landing his first
> best series Emmy nominations, Jimmy Kimmel Live will move to the prime
> 11:35 slot in January, facing veterans The Tonight Show with Jay Leno
> and The Late Show With David Letterman. The shift, which has been
> years in the making, will have venerable newsmagazine Nightline move
> to 12:35 AM.
> Jimmy Kimmel Live originally started at 12:05 AM. In January 2011, its
> start time slid to 12 AM, with Nightline s length shortened to 25
> minutes. JKL will take over the 11:35 PM slot on January 8. leading
> into Nightline. Additionally, ABC will add a permanent primetime
> edition of Nightline in the Friday 9 PM slot, beginning March 1. The
> slot had been occupied by ABC News with the successful What Would You
> Do? franchise.
> I hear ABC s decision to pull the trigger on the long-rumored
> switcheroo stems from JKL s ratings momentum Jimmy Kimmel Live was
> the only late-night broadcast talk show to increase its viewership
> this past season, its most-watched in 5 years and it has younger
> audience, making it appealing to advertisers. Given the passionate
> fan base Jimmy Kimmel Live has built over the past decade, and the
> show s ratings and creative momentum this season, the time is right to
> make this move, Disney/ABC TV Group president Anne Sweeney said.
> There is the potential for far greater upside over the long term with
> this shift, given increased advertiser demand for competitive
> entertainment programming in the timeslot. Added Paul Lee, president,
> ABC Entertainment Group, The time is right for Kimmel to make this
> move he s ready, and so is his audience.
> As for the timing of the move, making it next month, right after
> Kimmel s high-profile Primetime Emmy hosting duty seems logical, but I
> hear ABC opted to do it outside of the fall launch blitz in order to
> give it more promotional muscle and a better chance of standing out in
> the clutter. ABC will use Dick Clark s New Year s Rockin Eve with
> Ryan Seacrest and ESPN s Bowl Championship Series, which culminates
> with the National Championship Game on Monday, January 7, to trump up
> its late-night relaunch.
> During the recent July sweep, ABC s Jimmy Kimmel Live jumped year to
> year by 14% in Total Viewers to deliver its most-watched July sweep
> ever. Meanwhile, observers point out that the 12:35 AM slot is
> older-skewing, with adults 25-54 HUT levels higher than 18-49, making
> a news program better suited for the hour.
« Reply #2 on: Yesterday at 12:50:00 PM »
This may be the biggest mistake ABC has made since scheduling the
infamous "Turn-On".
I think much of "Nightline"'s success, especially of late, is because
it's not a comedy-oriented talk/variety show and is in fact something
different.
Moving Jimmy Kimmel to 11:30 (ET/PT) will make the late-night talk/
variety marketplace even more crowded.
As crowded as the 11:30 P.M. timeslot is for talk shows, it will be
more so when Arsenio Hall's comeback begins next year (most stations
carrying that show will do so at 11:30 ET/PT); I can even see TBS move
Conan O'Brien back a half-hour so his show also begins at 11:30.
This means that come September of 2013, in most cities, Jimmy Kimmel,
Jay Leno, David Letterman, Arsenio Hall, Steven Colbert and Conan
O'Brien may all be head-to-head, all starting at the same time. Six
pretty-much similar shows could divide-up the viewership so much that
none is a real "winner" in the ratings.
I don't think Kimmel will do as well at 11:30 as he has at Midnight.
ABC News chief Ben Sherwood said in a memo to staff: "I'm confident
that our loyal viewers will stay with 'Nightline,' and its immensely
talented anchors, correspondents and staff will enjoy many successes
for years to come."
Kimmel says of his 10-year journey to 11:35: "We were able to entrench
ourselves at midnight. Honestly, luck was involved. We flat out got
lucky. Ultimately, when you look back at this stuff, we did get a
chance to develop under the radar." PLUS: Kimmel may quit in 10 years.
"Kimmel," says Tim Goodman, "is the one host who holds all the
important cards. Fallon is a lot of fun, as is Craig Ferguson and his
own off-kilter approach. Leno is important. Conan is the respected
wild card. Letterman is legendary. But Kimmel has the buzz show. His
is the party everyone wants to attend – because it’s influential as
well as fun; it’s of the moment, alive and essential. And in this new
time slot, he’ll have even more power. The man has made an incredible
transformation from where he started until right now, in this Big
Moment."
Now that Kimmel is moving to 11:35, ABC is expecting to make more
money off of Kimmel's show and close the ad gap with Jay Leno, whose
"Tonight Show" makes $159.4 million a year and Letterman's "Late
Show," which generates $154.6 million a year. PLUS: Kimmel reportedly
demanded the 11:35 slot.
>=AB Reply #2 on: Yesterday at 12:50:00 PM =BB
>This may be the biggest mistake ABC has made since scheduling the
>infamous "Turn-On".
Quick trip down memory lane:
Holmes & Yo-yo
Cop Rock
Joanie Loves Chachi
a.k.a Pablo
Cavemen
Life With Lucy
Makin' It
The Brady Bunch Hour
Saturday Night Live With Howard Cosell
The Dana Carvey Show
> >=AB Reply #2 on: Yesterday at 12:50:00 PM =BB
> >This may be the biggest mistake ABC has made since scheduling the
> >infamous "Turn-On".
> Quick trip down memory lane:
> Holmes & Yo-yo
> Cop Rock
> Joanie Loves Chachi
> a.k.a Pablo
> Cavemen
> Life With Lucy
> Makin' It
> The Brady Bunch Hour
> Saturday Night Live With Howard Cosell
> The Dana Carvey Show
>On Aug 22, 2:32=A0pm, R H Draney <dadoc...@spamcop.net> wrote:
>> TMC filted:
>> >=3DAB Reply #2 on: Yesterday at 12:50:00 PM =3DBB
>> >This may be the biggest mistake ABC has made since scheduling the
>> >infamous "Turn-On".
>> Quick trip down memory lane:
>> =A0 Holmes & Yo-yo
>> =A0 Cop Rock
>> =A0 Joanie Loves Chachi
>> =A0 a.k.a Pablo
>> =A0 Cavemen
>> =A0 Life With Lucy
>> =A0 Makin' It
>> =A0 The Brady Bunch Hour
>> =A0 Saturday Night Live With Howard Cosell
>> =A0 The Dana Carvey Show
>Fritz Coleman
What, some local weather guy in Toluca Lake?...
Here's one that wasn't actually ABC's fault, but it did air on their
network...the Motown 25th anniversary salute, bringing back not only those stars
who were still with the label in 1984, but those who had gone on to other record
companies after getting their start at Hitsville USA...stars like Diana Ross and
Michael Jackson (who introduced the moonwalk and the single-glove look on that
special)....
And right alongside the likes of Smokey Robinson, Martha Reeves, and the
Temptations, there was:
Adam Ant?...
I think I speak for everyone who was watching that night when I say "WTF?"...r
> >On Aug 22, 2:32=A0pm, R H Draney <dadoc...@spamcop.net> wrote:
> >> TMC filted:
> >> >=3DAB Reply #2 on: Yesterday at 12:50:00 PM =3DBB
> >> >This may be the biggest mistake ABC has made since scheduling the
> >> >infamous "Turn-On".
> >> Quick trip down memory lane:
> >> =A0 Holmes & Yo-yo
> >> =A0 Cop Rock
> >> =A0 Joanie Loves Chachi
> >> =A0 a.k.a Pablo
> >> =A0 Cavemen
> >> =A0 Life With Lucy
> >> =A0 Makin' It
> >> =A0 The Brady Bunch Hour
> >> =A0 Saturday Night Live With Howard Cosell
> >> =A0 The Dana Carvey Show
> >Fritz Coleman
> What, some local weather guy in Toluca Lake?...
> Here's one that wasn't actually ABC's fault, but it did air on their
> network...the Motown 25th anniversary salute, bringing back not only those stars
> who were still with the label in 1984, but those who had gone on to other record
> companies after getting their start at Hitsville USA...stars like Diana Ross and
> Michael Jackson (who introduced the moonwalk and the single-glove look on that
> special)....
> And right alongside the likes of Smokey Robinson, Martha Reeves, and the
> Temptations, there was:
> Adam Ant?...
> I think I speak for everyone who was watching that night when I say "WTF?"...r
> --
> Me? Sarcastic?
> Yeah, right.
He actually had a Talk Show on KNBC back in the late, somewhere around
1990, but that's NBC.
How about ABC's Fridays, or the revived Monkey's TV Show..
>How about ABC's Fridays, or the revived Monkey's TV Show..
I liked "Fridays" (introduced us to Melanie Chartoff before she became the
principal on "Parker Lewis Can't Lose", and to Michael Richards before he became
Kramer)...back when SNL's version of celebrity impersonations was to hang a sign
around someone's neck that said "President Ford", they were doing
state-of-the-art facial prosthetics that actually made the comedians *look* like
the people they were playing....
