Web Site Marketing or Search Engine Optimisation is it all worth it?
Freddie Pharcus
company that looks after high end IT needs of medium sized Australian
companies. Over the years I have been appointed the manager of many companies
and IT divisions.
household goods hundreds of Search Engine Optimisation (SEO) companies have
come on to the scene to promote corporate web sites to the top of the search
engines. My company has had an SEO division for the last 10 years although we
would much prefer to call it "Website promotion".
SEO division. We have promoted hundreds of corporate web sites on search
engines, Pay Per Click advertising and other industry advertising pages.
The system works by optimising the pages increasing the "Hit Rate" and
continue to keep the presence of the site in the forefront for as long as the
company employing our services requires. What we sometimes find finding is
companies stop this line of advertising after approximately six months.
Quite simple really, this advertising does not always work.
purchase your goods or services. For a start a lot of SEO companies just want
to receive hits as proof they have performed their roles. This can easily be
achieved simply by finding some keywords semi relevant to your business that
receives thousands of searches each month, scatter these through your pages
and hey presto traffic. Not sales. Just a heap of mislead Internet users. If
you are interested in your keywords you can check them with one of our
online analysers on our
tools menu.
In reality all you want is traffic to your site from people who are
interested in your product this may only be 5 visits a month but if 5
visitors are converted into 2 follow through sales then we have success.
does an SEO company say to a client "Your web page sucks, come back when it
looks like you might be able to sell something from it." Let's face it,
competition for most products on the web is fierce. It makes no difference if
you are number 1 or number 5 on a search engine if your web page is not
inviting, well laid out and easy to navigate. A web site is no different to a
physical store. If when you enter it you are bombarded with offers or can't
find what you are looking for quickly and easily, you leave.
techniques. We have increased the sales of hundreds of companies over the
years by using Internet advertising. The trick is to make sure it is an
appropriate advertising medium for your company and product and then make
sure you're "Online Shop" is neat, tidy and inviting.
Adrienne Boswell
<fr...@worlddomain.com.au> writing in
news:12401476...@mx2.pip.com.au:
Please don't post in HTML. You can set Outlook Express to not do that,
at least for Usenet postings.
You make some interesting and valid points.
I will add to that the increasing geo-ip localization of SERPs. In a
way, this is a good thing for businesses that want to attract local
customers, but it does leave out businesses that are farther away, and
might be more relavent to the search, or might be happy to have customers
farther away.
For example, I have a client who is a general contractor in Chatsworth,
so he does very well for searchers in Chatsworth, and for those who
include "Chatsworth" in their query. Searchers in Northridge, which is
next door to Chatsworth, are not going to see Chatsworth general
contractors - and of course, Chatsworth merchants would like to have
those Northridge visitors as well.
--
Adrienne Boswell at Home
Arbpen Web Site Design Services
http://www.cavalcade-of-coding.info
Please respond to the group so others can share
Freddie Pharcus
"Adrienne Boswell" <arb...@yahoo.com> wrote in message
news:Xns9BF25B54D658...@207.115.33.102...
>> tools menu. - http://www.search-engine-optimise.com.au
>> In reality all you want is traffic to your site from people who are
>> interested in your product this may only be 5 visits a month but if 5
>> visitors are converted into 2 follow through sales then we have
>> success.
>>
>> The second and most common down fall are the web sites themselves.
>> Rarely does an SEO company say to a client "Your web page sucks, come
>> back when it looks like you might be able to sell something from it."
>> Let's face it, competition for most products on the web is fierce. It
>> makes no difference if you are number 1 or number 5 on a search engine
>> if your web page is not inviting, well laid out and easy to navigate.
>> A web site is no different to a physical store. If when you enter it
>> you are bombarded with offers or can't find what you are looking for
>> quickly and easily, you leave.
>>
>> The bottom line, of course there is a place for Web Site Promotion and
>> SEO techniques. We have increased the sales of hundreds of companies
>> over the years by using Internet advertising. The trick is to make
>> sure it is an appropriate advertising medium for your company and
>> product and then make sure you're "Online Shop" is neat, tidy and
>> inviting.
>>
>> Freddie Pharcus
>> http://www.worlddomain.com.au
>
> Please don't post in HTML. You can set Outlook Express to not do that,
> at least for Usenet postings.
>
> You make some interesting and valid points.
>
> I will add to that the increasing geo-ip localization of SERPs. In a
> way, this is a good thing for businesses that want to attract local
> customers, but it does leave out businesses that are farther away, and
> might be more relavent to the search, or might be happy to have customers
> farther away.
>
> For example, I have a client who is a general contractor in Chatsworth,
> so he does very well for searchers in Chatsworth, and for those who
> include "Chatsworth" in their query. Searchers in Northridge, which is
> next door to Chatsworth, are not going to see Chatsworth general
> contractors - and of course, Chatsworth merchants would like to have
> those Northridge visitors as well.
>
> --
> Adrienne Boswell at Home
> Arbpen Web Site Design Services
> http://www.cavalcade-of-coding.info
> Please respond to the group so others can share
>
Sorry about the HTML but I didn't know if the link to the keywords page
would work otherwise. Its been awhile since I have used the news.
Yes, geo-location software systems seem to have been an evil necessity,
whereby it is now easier for consumers to find the product/service they are
looking for by including their suburb or city, but in the long run this
ruins the whole point of the Internet it being the "world wide web" and all.
They may as well have picked up the local phone book. It doesn't expand
their options or their minds.
Freddie
http://www.worlddomain.com.au
Adrienne Boswell
>
>
> Sorry about the HTML but I didn't know if the link to the keywords
> page would work otherwise. Its been awhile since I have used the news.
Conforming newsclients can distinguish a link, or the user can always
copy and paste it. The link should include the protocol, eg.
[http://example.com]. Sometimes, posters surround the link with square
brakets as I did, so that punctuation does not become part of the link.
>
> Yes, geo-location software systems seem to have been an evil
> necessity, whereby it is now easier for consumers to find the
> product/service they are looking for by including their suburb or
> city, but in the long run this ruins the whole point of the Internet
> it being the "world wide web" and all. They may as well have picked up
> the local phone book. It doesn't expand their options or their minds.
>
Absolutely agree with you there.
Now, this might make interesting discussion for alt.internet.search-
engines - discussion of how to defeat the evil geo-locatoin software.
So far, I have been including other nearby cities in the footer of a few
sites, eg: Proudly serving Chatsworth, Northridge, Woodland Hills, etc.
Flo
valid in part.