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Dreamy sales for C.G. Jung's "The Red Book"

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Dec 25, 2009, 9:00:06 AM12/25/09
to
NY Times

.the breakout of the holiday book-buying season just may
have been an elaborate, richly illustrated tome that
records the dreams and spiritual questing of an author who
has been dead for nearly half a century.

�The Red Book� by Carl Jung, the Swiss psychiatrist and
founder of analytical psychology, has surprised booksellers
and its publisher, W. W. Norton & Company, by bucking the
economy and becoming difficult, and in some cases
impossible, to find in bookstores around the country
(Amazon.com: http://xrl.us/RBook ).

�The Red Book,� originally handwritten in ornate
calligraphy and illustrated with intricate tempera
paintings, all reproduced in Norton�s 15.4-inch by 11.6-
inch volume, has proven to booksellers that books � printed
on paper and embracing deep thinking � can sell, and sell
well, even at a premium price.

The book is considered the Holy Grail by many Jungians, who
for years had only heard rumors of its existence. For
decades Jung�s descendants kept the original, leather-bound
volume, which Jung worked on between 1912 and 1928, locked
in a bank vault...

Continued: http://xrl.us/RedB

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