They are never mutually exclusive. The aesthetics by which you judge the
beauty of the site's form are dependent on the goals of the site.
Fred
unless you're brand building where theres no direct financial
motivation to use the site then its function all of the way.. it has
to be otherwise you'd be hemorrhaging sales/enquiries etc
The implication in your post is that there are only two types of web
sites, eCommerce and branding. I don't believe that's true. At least one
vendor I work with describes 5 types of sites. Besides eCommerce and
branding, they categorize other sites as:
Self-Service
Goal to reduce costs by providing alternative means to service
available elsewhere (help desk, forms, etc.)
Lead generation
Revenue Sources - increasing sales
The inquiry based site you suggest above
Content
Revenue sources - ads and selling of names and other market data
Goals - visitor registration, stickiness
The content site in particular needs to blend form and function
carefully. Information has to be presented in a form that makes it easy
to find (i.e. supports the function) and in a way that lends credibility
and acceptance to the information. Here, form can play a very important
role.
Beyond the 5 listed by the vendor, I'd add a few more. First, personal
sites, i.e. sites that exist for personal expression. Here, form and
function are the hardest to separate.
Hobby sites - Similar to the content sites above but without the revenue
sources.
Social Sites - Goal to build community. May or may not have revenue
goals. The community alone may be the purpose. Form may determine the
acceptance of the site among the social network.
I don't have hard data but the 3 types above may actually outnumber the
hard eCommerce and branding sites in terms of numbers on the Internet.
Fred