Targetted advertising

[Stephen Fuld]

I heard an interesting report yesterday on Here and Now. It seems Dish
is working with some advertisers such that different subscribers will
get different ads, depending upon their demographics, etc. I have mixed
feelings about this.



http://hereandnow.wbur.org/2012/10/09/targeted-tv-ads




--
- Stephen Fuld
(e-mail address disguised to prevent spam)

[Patrick Martin]

It doesn't really bother me as I DVR everything anyway.

Patrick

[Bert]

In news:k54h0r$8aj$1...@dont-email.me Stephen Fuld

<SF...@alumni.cmu.edu.invalid> wrote:

> I heard an interesting report yesterday on Here and Now. It seems
> Dish is working with some advertisers such that different subscribers
> will get different ads, depending upon their demographics, etc. I
> have mixed feelings about this.

What, specifically?

> http://hereandnow.wbur.org/2012/10/09/targeted-tv-ads

Two statements from that article make little sense:

This type of targeted advertising has been around on the web for
years. But unlike web tracking, which records data from a
specific computer’s IP address, addressable ads are using data
about a specific person.

They know no more about who's sitting in front of a TV than they do
about who's sitting in front of a PC.

Satellite providers are sending content to a customer’s home
address, and then sharing that information with data aggregation
companies, which is much more personal.

How?

--
be...@iphouse.com St. Paul, MN

[Stephen Fuld]

On 10/10/2012 12:21 PM, Bert wrote:
> In news:k54h0r$8aj$1...@dont-email.me Stephen Fuld
> <SF...@alumni.cmu.edu.invalid> wrote:
>
>> I heard an interesting report yesterday on Here and Now. It seems
>> Dish is working with some advertisers such that different subscribers
>> will get different ads, depending upon their demographics, etc. I
>> have mixed feelings about this.
>
> What, specifically?
>
>> http://hereandnow.wbur.org/2012/10/09/targeted-tv-ads
>
> Two statements from that article make little sense:
>
> This type of targeted advertising has been around on the web for
> years. But unlike web tracking, which records data from a
> specific computer’s IP address, addressable ads are using data
> about a specific person.
>
> They know no more about who's sitting in front of a TV than they do
> about who's sitting in front of a PC.

Not true. From the PC, all they get is an IP address, which gives them
just some coarse geographic information.

From say Dish, they can get the name and specific postal address. This
gives much finer grained information. With just the Dish info, they can
get whether you subscribe to a sports package and therefore are probably
pretty interested in that, as well as any foreign language stuff, etc.
The example in the article said Allstate can tell, presumably from the
address, whether you are a good prospect for rental insurance presumably
versus home-owner's insurance.

But the real power comes from combining this with the other information
they can get from the data mining places. They can tell a lot more
about you. For example, I think from public records they can tell if
you are married, how many children and of what ages, the value of your
house (if you own), your age, etc.

>
> Satellite providers are sending content to a customer’s home
> address, and then sharing that information with data aggregation
> companies, which is much more personal.
>
> How?

I certainly don't know the details, but they do have the ability now to
have different subscribers pick up different programming from the same
satellite stream, so this could be a big extension to that. But again,
I really don't know.

[Bert]

In news:k54jqo$qjk$1...@dont-email.me Stephen Fuld

<SF...@alumni.cmu.edu.invalid> wrote:

> On 10/10/2012 12:21 PM, Bert wrote:
>> In news:k54h0r$8aj$1...@dont-email.me Stephen Fuld
>> <SF...@alumni.cmu.edu.invalid> wrote:
>>
>>> I heard an interesting report yesterday on Here and Now. It seems
>>> Dish is working with some advertisers such that different
>>> subscribers will get different ads, depending upon their
>>> demographics, etc. I have mixed feelings about this.
>>
>> What, specifically?
>>
>>> http://hereandnow.wbur.org/2012/10/09/targeted-tv-ads
>>
>> Two statements from that article make little sense:
>>
>> This type of targeted advertising has been around on the web
>> for years. But unlike web tracking, which records data from
>> a specific computer’s IP address, addressable ads are using
>> data about a specific person.
>>
>> They know no more about who's sitting in front of a TV than they do
>> about who's sitting in front of a PC.
>
> Not true. From the PC, all they get is an IP address, which gives
> them just some coarse geographic information.

But they get every Web site you visit, and every link you click and
everything you buy.

[Stephen Fuld]

On 10/10/2012 1:52 PM, Bert wrote:
> In news:k54jqo$qjk$1...@dont-email.me Stephen Fuld
> <SF...@alumni.cmu.edu.invalid> wrote:
>
>> On 10/10/2012 12:21 PM, Bert wrote:
>>> In news:k54h0r$8aj$1...@dont-email.me Stephen Fuld
>>> <SF...@alumni.cmu.edu.invalid> wrote:

snip

>>> They know no more about who's sitting in front of a TV than they do
>>> about who's sitting in front of a PC.
>>
>> Not true. From the PC, all they get is an IP address, which gives
>> them just some coarse geographic information.
>
> But they get every Web site you visit, and every link you click and
> everything you buy.

Only if you allow cookies.