add an egg to cake mix -- history?

[Tom Williams]

Does anybody know the origin and company involved in the "add an egg"
marketing lore where the cake mix bombed on the market until they allowed
the user to feel she/he was baking by putting an egg.
Please reply by e-mail. Thanks in advance.

--
Tom Williams <to...@rahul.net>

[Anne Bourget]

Tom Williams (to...@rahul.net) wrote:
: Does anybody know the origin and company involved in the "add an egg"

: --
: Tom Williams <to...@rahul.net>

This is from "Kitchen Culture: Fifty Years of Food Fads" by Gerry
Schremp, Pharos Books, 1991.

Caption under photograph of a Betty Crocker Devil's Food
Cake Mix:

MIXES IN HEADLINES During the 1950s, mixes made news
as varieties of cakes and other baking products were
perfected. This Devil's Food Cake requires fresh eggs
although the manufacturer could have put dried eggs in
the milk. Studies done by motivational researcher
Ernst Dichter showed that women wanted some sense of
participation in the making of the cake, and adding
only water did not satisfy their need.
--
____________________________________________________________________________
Anne Bourget bou...@netcom.com