US-PA: Wayne-E-Marketing Specialist
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Job Title: E-Marketing Specialist
Job Location: PA: Wayne
Pay Rate: competitive
Job Length: full time
Start Date: 2007-06-01
Company Name: Shire Pharmaceuticals, Inc.
Contact: Human Resources
Phone: email only
Fax: email only
Description: Serve as the project lead for e-initiatives for the ADHD Shire brands and / or eMarketing initiatives as assigned. Responsible for planning, execution, and tracking of online promotional strategies and tactics directed at both consumer and physician customer targets in alignment with brands strategic imperatives.
• Participate as core commercial team member within assigned brand teams to define and manage eMarketing initiatives that support brand objectives at each stage of the product lifecycle.
• Proactively propose e-initiatives that drive value based on each brands key strategic imperatives for both consumer and physician audiences, including but not limited to: branded and unbranded websites, search engine marketing and optimization, online media, cost-per-acquisition campaigns, major online sponsorships/partnerships, email and eCRM retention campaigns, ePhysician programs; online research and metrics.
• Identify and source market leading interactive marketing resources/vendors to deliver e-initiatives.
• Serve as day-to-day liaison and project management contact for external partners on behalf of the brand team to ensure e-programs are delivered on time, on budget, and in alignment with brand objectives.
• Manage e-program A&P budgets as agreed with brand management.
• Coordinate across diverse internal resources -- including brand managers, offline agencies, IT, sales, and market research -- to drive successful execution of e-initiatives and high levels of integration with other marketing programs.
• Understand and adhere to FDA, DEA and internal regulatory affairs guidelines as they affect e-initiatives.
• Serve as the knowledge expert within assigned brand teams regarding eMarketing trends, channels, media, and best practices.
• Participate in and develop cross-brand/shared eMarketing initiatives, processes, and platforms as part of the eMarketing team to build and optimize Shires core eMarketing capabilities.
Requirements:
• Bachelors Degree required.
• 5+ yrs pharmaceutical experience, including 3 years in marketing, eMarketing and/or Relationship/Direct Marketing experience required.
• Proficiency at Microsoft Programs -- Access, Excel, Outlook, Project & Word
• Budget reporting and management experience required.
• Possesses strong knowledge of online marketing tactics and media, relationship marketing processes, and program measurement methodologies.
• Strong communication skills (presentation abilities, general oral/written skills) and interpersonal skills (organizational influence, teaming skills).
• Excellent project management skills. Ability to plan, prioritize and execute multiple projects and responsibilities.
• Possesses strong strategic planning and decision-making skills for constructing marketing initiatives to consumer/physician audiences across the continuum of awareness, acquisition, conversion, and retention.
• Maintains ones focus on results over time. Keeps ones sights on Shires objectives or other desired end results, despite repeated obstacles. Focuses on the most important priorities and critical success factors as the key to goal attainment. Corrects performance issues effectively.
• Becomes involved in internal and external customers decision-making process. Understands customers well enough to describe the business from their point of view. Addresses customers long-term needs through a consultative approach (e.g., is part of the customers teams). Builds long-term relationships and is considered a credible point of contact whose advice contributes to customers bottom line.
• Proactively scans the business landscape and marketplace for best practices and evaluates opportunities to make business improvements that will yield longer-term results. Considers new ideas that will create a competitive advantage for Shire.
• Seeks to apply in-depth knowledge of product or function to decisions regarding how to approach current situation. Reaches out to others in order to understand their perspective, background information and experience. Advises others on product, market and function dynamics and differentiation. Takes a lead role in product-, market- and function-based discussions.
Proposes program strategies, tactics, and budget allocations for each brands ePlan and manages internal and external resources to execute against that plan.
Consults with eMarketing Director, Sr. eMarketing Manager for ADHD, and Brand Management on brand strategy and changes/reallocations of program dollars based on business priorities or program performance.
Minimum Experience: 5 Years
Please send to attention of Human Resources.
Please refer to Job code 07-0372 when responding to this ad.
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