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Land Rover Celebrates 25 yrs in U.S. at NY Auto Show
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MummyChunk
Mar 22, 2012, 11:02:42 PM3/22/12
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LAND ROVER CELEBRATES 25 YEARS IN THE US AT THE NEW YORK AUTO SHOW
2012 marks the 25th year of Land Rover in the United States
Land Rover will celebrate this milestone at the 2012 New York Auto
Show with an urban off-road adventure and a VIP Celebration. Heritage
Land Rovers on display at the off-road course will include: 1987 Range
Rover, 1993 Land Rover 110, 1995 Range Rover Classic, 1995 Camel
Trophy Discovery and a 1997 Defender soft top
U.S. is the world's largest market for Land Rover's luxury flagship
Range Rover SUVs and New York City the largest metro market
and Rover was founded in 1948 but was not marketed in the United
States until Range Rover North America was established and the first
Range Rover was sold in the Spring of 1987
The Range Rover created a new automotive market segment: the luxury
sport utility. At the time of its launch in 1987, the $30,850 retail
price made it the most expensive vehicle of its type
More than 575,000 Land Rover vehicles have been sold in North
America since 1987
Today's Land Rover lineup includes, LR2 (Freelander 2), LR4
(Discovery 4), Range Rover Sport, Range Rover and Range Rover Evoque
Mahwah, N.J. (March 20, 2012) Land Rover's luxury flagship model,
the Range Rover was officially introduced to the United States 25
years ago this year in 1987. To celebrate this milestone, Land Rover
will host a special celebration in conjunction with the New York Auto
Show and will invite consumers to an urban off-road adventure where
they will drive 2012 model year vehicles at a custom-made course in
the heart of New York City's meatpacking district. In the past quarter
century, the growth and acceptance of the Land Rover brand in the U.S.
marks a true product and brand success story. That success is defined
by loyal customers, a distinct authentic brand and consistent sales
success.
The original Range Rover (colloquially known as the "Range Rover
Classic") established a new market segment for dual-purpose
vehicles that could go almost anywhere and has been the platform for
numerous technological innovations in the industry. Its unmatched
capability, rich heritage, and favored status among world leaders,
entertainment personalities, athletes and design visionaries has
established the Range Rover as a benchmark icon.
Created in 1970 by Land Rover as their second model, the Range Rover
luxury SUV was an addition to the well-established Land Rover utility
vehicles that evolved after WWII. Land Rover vehicles were frequently
featured in movies, TV shows about African exploration, and world news
coverage. Land Rover was often the vehicle of choice for teams
bringing humanitarian relief in war zones or natural disasters.
In the 1980s, four-door sport utility vehicles (SUVs) were beginning
to emerge in America. Often built on pick-up truck chassis with rather
harsh rides, the lack of refinement often limited their appeal as
all-purpose family cars. An innovation featured on the Range Rover was
the use of coil springs at all four wheels, rather than leaf springs,
as seen on other four wheel drive vehicles. This suspension design
gave it an exceptionally smooth ride.
The first Range Rover had a U.S. price of $30,850, an unprecedented
figure for a vehicle most people thought of as a truck rather than a
luxury car. The Range Rover of North America team set out to establish
the brand, offering potential customers the opportunity to add the
Range Rover to their portfolio of the very best luxury goods that life
has to offer.
In the past 25 years, the Range Rover has achieved an enviable
position in the marketplace, and has been the choice of discriminating
buyers for its prestige, panache and performance. Land Rover's latest
success story is the launch of the award winning 2012 Range Rover
Evoque, the company's lightest and most fuel-efficient SUV ever. The
all-new Range Rover Evoque has received over 95 international awards
including the 2012 'North American Truck of the Year' and the 2012
Motor Trend 'SUV of the Year'. The award winning Range Rover Evoque is
currently sold out and expected to remain on backorder for the
remainder of 2012.
With 2011 sales up a remarkable 20 percent, Land Rover in North
America scored the largest improvement, percentage-wise, of any of its
luxury vehicle competitors with total sales exceeding 38,000 vehicles.
Today's Land Rover lineup includes, LR2 (Freelander 2), LR4 (Discovery
4), Range Rover Sport, Range Rover and Range Rover Evoque.
"The outlook for the company in this its 25th anniversary year is
strong and confident," said Andy Goss, President, Jaguar Land
Rover North America, LLC. "Our current product line-up is the
strongest we've ever had and the U.S. consumer strongly embraces our
brand. The deeply ingrained corporate values and dedication to the
brand that were instilled by the original management team 25 years ago
has served Land Rover well. Today, there's a renewed focus, enthusiasm
and energy within the company," Goss said
View the attachments for this post at:
http://www.jlaforums.com/viewtopic.php?p=148866127#148866127
LAND ROVER CELEBRATES 25 YEARS IN THE US AT THE NEW YORK AUTO SHOW
2012 marks the 25th year of Land Rover in the United States
Land Rover will celebrate this milestone at the 2012 New York Auto
Show with an urban off-road adventure and a VIP Celebration. Heritage
Land Rovers on display at the off-road course will include: 1987 Range
Rover, 1993 Land Rover 110, 1995 Range Rover Classic, 1995 Camel
Trophy Discovery and a 1997 Defender soft top
U.S. is the world's largest market for Land Rover's luxury flagship
Range Rover SUVs and New York City the largest metro market
and Rover was founded in 1948 but was not marketed in the United
States until Range Rover North America was established and the first
Range Rover was sold in the Spring of 1987
The Range Rover created a new automotive market segment: the luxury
sport utility. At the time of its launch in 1987, the $30,850 retail
price made it the most expensive vehicle of its type
More than 575,000 Land Rover vehicles have been sold in North
America since 1987
Today's Land Rover lineup includes, LR2 (Freelander 2), LR4
(Discovery 4), Range Rover Sport, Range Rover and Range Rover Evoque
Mahwah, N.J. (March 20, 2012) Land Rover's luxury flagship model,
the Range Rover was officially introduced to the United States 25
years ago this year in 1987. To celebrate this milestone, Land Rover
will host a special celebration in conjunction with the New York Auto
Show and will invite consumers to an urban off-road adventure where
they will drive 2012 model year vehicles at a custom-made course in
the heart of New York City's meatpacking district. In the past quarter
century, the growth and acceptance of the Land Rover brand in the U.S.
marks a true product and brand success story. That success is defined
by loyal customers, a distinct authentic brand and consistent sales
success.
The original Range Rover (colloquially known as the "Range Rover
Classic") established a new market segment for dual-purpose
vehicles that could go almost anywhere and has been the platform for
numerous technological innovations in the industry. Its unmatched
capability, rich heritage, and favored status among world leaders,
entertainment personalities, athletes and design visionaries has
established the Range Rover as a benchmark icon.
Created in 1970 by Land Rover as their second model, the Range Rover
luxury SUV was an addition to the well-established Land Rover utility
vehicles that evolved after WWII. Land Rover vehicles were frequently
featured in movies, TV shows about African exploration, and world news
coverage. Land Rover was often the vehicle of choice for teams
bringing humanitarian relief in war zones or natural disasters.
In the 1980s, four-door sport utility vehicles (SUVs) were beginning
to emerge in America. Often built on pick-up truck chassis with rather
harsh rides, the lack of refinement often limited their appeal as
all-purpose family cars. An innovation featured on the Range Rover was
the use of coil springs at all four wheels, rather than leaf springs,
as seen on other four wheel drive vehicles. This suspension design
gave it an exceptionally smooth ride.
The first Range Rover had a U.S. price of $30,850, an unprecedented
figure for a vehicle most people thought of as a truck rather than a
luxury car. The Range Rover of North America team set out to establish
the brand, offering potential customers the opportunity to add the
Range Rover to their portfolio of the very best luxury goods that life
has to offer.
In the past 25 years, the Range Rover has achieved an enviable
position in the marketplace, and has been the choice of discriminating
buyers for its prestige, panache and performance. Land Rover's latest
success story is the launch of the award winning 2012 Range Rover
Evoque, the company's lightest and most fuel-efficient SUV ever. The
all-new Range Rover Evoque has received over 95 international awards
including the 2012 'North American Truck of the Year' and the 2012
Motor Trend 'SUV of the Year'. The award winning Range Rover Evoque is
currently sold out and expected to remain on backorder for the
remainder of 2012.
With 2011 sales up a remarkable 20 percent, Land Rover in North
America scored the largest improvement, percentage-wise, of any of its
luxury vehicle competitors with total sales exceeding 38,000 vehicles.
Today's Land Rover lineup includes, LR2 (Freelander 2), LR4 (Discovery
4), Range Rover Sport, Range Rover and Range Rover Evoque.
"The outlook for the company in this its 25th anniversary year is
strong and confident," said Andy Goss, President, Jaguar Land
Rover North America, LLC. "Our current product line-up is the
strongest we've ever had and the U.S. consumer strongly embraces our
brand. The deeply ingrained corporate values and dedication to the
brand that were instilled by the original management team 25 years ago
has served Land Rover well. Today, there's a renewed focus, enthusiasm
and energy within the company," Goss said
View the attachments for this post at:
http://www.jlaforums.com/viewtopic.php?p=148866127#148866127
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