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Porsche picks Maria Sharapova as brand ambassador
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MummyChunk
Apr 26, 2013, 2:11:12 PM4/26/13
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Tennis idol to become brand ambassador of the Stuttgart sports car
manufacturer
Stuttgart. Tennis megastar Maria Sharapova has taken on a new role:
effective immediately, the 26-year-old world class player will be
representing the sports car manufacturer, Porsche AG, as brand
ambassador. The cooperation is initially signed for three years and
involves a global communications campaign. The athlete is already very
familiar with the vehicles from Zuffenhausen: as last yearï¿œs winner of
the Porsche Tennis Grand Prix in Stuttgart, Sharapova not only took
home prize money, but also a white 911 Carrera S Cabriolet.
Born in Russia and living in the United States, Sharapova has achieved
victories at all four Grand Slam tournaments in women's tennis and she
was ranked number 1 for a total of 21 weeks.
"Maria Sharapova is an exceptional athlete. She combines top
performance in her sports with elegance and power. These are precisely
the qualities that are embroiled in our sports cars", as Matthias
Mueller, CEO of Porsche AG, explained in today's introduction of the
partnership. According to Mueller it was not easy to find the right
person to be Porscheï¿œs ambassador. "Maria Sharapova is the
perfect choice. Her profile and charisma are an ideal fit for Porsche.
She is also highly respected around the world and enjoys an
outstanding reputation."
"This is a really special day for me," said Sharapova.
"I have had the privilege to be associated with some of the best
brands in the world, but now to be partners with Porsche, is such an
amazing honor," she explained during her presentation in
Stuttgart.
For Porsche, the choice of Maria Sharapova as brand ambassador extends
its long-term commitment to womenï¿œs tennis. The company sponsors the
German women's national team, which competes as the Porsche Team
Germany in the Fed Cup, and the Porsche Talent Team Germany, which
supports promising young players. "We are fully committed to
these activities for a long term. And with Maria Sharapova, we are now
extending our involvement in women's tennis globally", Mueller
added.
Maria Sharapova was born in the Western Siberian town of Nyagan on
April 18, 1987. She moved to Bradenton on the Gulf Coast of Florida
(USA), when she was seven years old. Two years later she was accepted
at the world-renowned Tennis Academy of coach Nick Bollettieri. In
2004, at the age of 17, she won her first Grand Slam tournament at
Wimbledon, the third-youngest player ever. This feat was followed by
titles in the other three Grand Slam tournaments: U.S. Open 2006,
Australian Open 2008, and French Open 2012. To date, Maria Sharapova
has won a total of 28 singles titles, including last yearï¿œs Porsche
Tennis Grand Prix in Stuttgart, the WTA Championships in 2004, and the
silver medal at the 2012 Olympic Games in London. Along with her
involvement in the "Maria Sharapova Foundation", she is also
active as ambassador of the United Nations Development Program.
View the attachments for this post at:
http://www.jlaforums.com/viewtopic.php?p=220888490#220888490
Tennis idol to become brand ambassador of the Stuttgart sports car
manufacturer
Stuttgart. Tennis megastar Maria Sharapova has taken on a new role:
effective immediately, the 26-year-old world class player will be
representing the sports car manufacturer, Porsche AG, as brand
ambassador. The cooperation is initially signed for three years and
involves a global communications campaign. The athlete is already very
familiar with the vehicles from Zuffenhausen: as last yearï¿œs winner of
the Porsche Tennis Grand Prix in Stuttgart, Sharapova not only took
home prize money, but also a white 911 Carrera S Cabriolet.
Born in Russia and living in the United States, Sharapova has achieved
victories at all four Grand Slam tournaments in women's tennis and she
was ranked number 1 for a total of 21 weeks.
"Maria Sharapova is an exceptional athlete. She combines top
performance in her sports with elegance and power. These are precisely
the qualities that are embroiled in our sports cars", as Matthias
Mueller, CEO of Porsche AG, explained in today's introduction of the
partnership. According to Mueller it was not easy to find the right
person to be Porscheï¿œs ambassador. "Maria Sharapova is the
perfect choice. Her profile and charisma are an ideal fit for Porsche.
She is also highly respected around the world and enjoys an
outstanding reputation."
"This is a really special day for me," said Sharapova.
"I have had the privilege to be associated with some of the best
brands in the world, but now to be partners with Porsche, is such an
amazing honor," she explained during her presentation in
Stuttgart.
For Porsche, the choice of Maria Sharapova as brand ambassador extends
its long-term commitment to womenï¿œs tennis. The company sponsors the
German women's national team, which competes as the Porsche Team
Germany in the Fed Cup, and the Porsche Talent Team Germany, which
supports promising young players. "We are fully committed to
these activities for a long term. And with Maria Sharapova, we are now
extending our involvement in women's tennis globally", Mueller
added.
Maria Sharapova was born in the Western Siberian town of Nyagan on
April 18, 1987. She moved to Bradenton on the Gulf Coast of Florida
(USA), when she was seven years old. Two years later she was accepted
at the world-renowned Tennis Academy of coach Nick Bollettieri. In
2004, at the age of 17, she won her first Grand Slam tournament at
Wimbledon, the third-youngest player ever. This feat was followed by
titles in the other three Grand Slam tournaments: U.S. Open 2006,
Australian Open 2008, and French Open 2012. To date, Maria Sharapova
has won a total of 28 singles titles, including last yearï¿œs Porsche
Tennis Grand Prix in Stuttgart, the WTA Championships in 2004, and the
silver medal at the 2012 Olympic Games in London. Along with her
involvement in the "Maria Sharapova Foundation", she is also
active as ambassador of the United Nations Development Program.
View the attachments for this post at:
http://www.jlaforums.com/viewtopic.php?p=220888490#220888490
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