HOW to PROMOTE ART ??? (a serious enquiry...) TIA
Noumenon
-----------------------------------------
-- POSSIBILITY TO PROMOTE OWN ART;
-- HOW TO FIND ART DEALERS (who might be interested in marketing my art
work and not just draining my(!) account for some useless "promotion
actions" by default);
-- TO FIND AND ESTABLISH CONTACTS WITH PROPER GALLERIES;
-- CHANNELS TO OBTAIN UP-TO-DATE INFORMATION about serious projects,
contests, grants etc.;
-----------------------------------------
Asking too much? Not really. I am not newbie in art, but very new in
marketing art by myself. And I am quite hopelessly lost in this
situation.
By any estimation it would take too damn much time to get somewhere by
using well-known long ways (like participating in every nonsense and
burn
yourself on trifles with view that some gallery owner or art dealer
maybe (!) will take a pity on you to notice your art in some 5 years or
so).
It would be just great if someone can really advise something
substantial
and not only trivial ideas about necessity to get my own website and to
sweat hard at promoting it.
Having own portfolio on the web is "a must" at these days, and everybody
has
it, but it does not mean anything at all.
Even though it's almost mandatory to have web site, and for most people
it would be quite of a surprise if an artist does not have own web site
with his art, yet most of people (involved in art business) don't even
look at these web sites. Sad reality.
Gallery managers or art dealers are too busy to surf internet and waste
time on browsing of slow personal web sites of unknown artists.
Slides, references, letters, samples of work, more references - are more
effective but costly and even onerous (especially when used in wrong
way).
Don't consider it as an impudence on my side, but, please, do not refer
me to sources of such great wisdom as book of W.Joe Innes
("How to become a famous artist") and likewise puerile guides of "do's
and dont's" type. It can be probably interesting just for very
unsophisticated
teenagers (and even though I have a doubt about it).
Neither it's worth to pay attention to general "creative" things like
given
by J.Cameron or similar stuff.
The whole idea is to work out a plan of practical measures and steps to
be taken.
INTERNET SOURCES:
I was looking through Internet but haven't really found anything usable.
Wetcanvas.com, WWAR.com, AbsoluteArts.com and others - kind of too much
about everything but
nothing for certain.
Nor was I lucky in finding any interesting mail-list or informative
bulletin to sign up for.
Generally maybe Internet is not the place where any valuable information
regarding art business is circulating on the whole? Most of people who
are
seriously involved in art business (producing or selling/purchasing) do
not
spend time in forums, newsgroups, etc. At least, it seems so.
Thank you for any info and references!
Weaving the conundrum,
--= NOUMENON =--
Andrew Werby
"Noumenon" <Myste...@yahoo.BLOCK.com.ON> wrote in message
news:3C8FC8EA...@yahoo.BLOCK.com.ON...
> Looking for serious information regarding
>
> -----------------------------------------
> -- POSSIBILITY TO PROMOTE OWN ART;
[You can start by putting some up on the Web. (I don't see any URL for you
in this message). No, it won't make you an instant success, but it's a
start. If you don't want to spend the time, energy and money to establish
your own site, there are numerous places that will allow you to upload
images to their sites, or actually build a site of your own within theirs,
often for free.]
>
> -- HOW TO FIND ART DEALERS (who might be interested in marketing my art
> work and not just draining my(!) account for some useless "promotion
> actions" by default);
[There are a lot of galleries with websites. You can browse through them and
see if there are any that seem compatible with your art, then try contacting
them. It's very doubtful they will want to take you on, since most galleries
have more artists than they can handle before they even open their doors,
but at least you'll have saved some time over doing the same thing the
old-fashioned way. Once you're famous and selling your work regularly for
high prices, the galleries will be much more interested in you. It's a lot
easier to show your work in online-only galleries, since they don't have the
constraints (limited wall-space, having to pay rent and hire snooty
receptionists) that real galleries do, but they have less to offer for the
percentage they charge (you should never have to pay up-front for an online
"show"), and it's easy to get lost in the crowd. ]
> -- TO FIND AND ESTABLISH CONTACTS WITH PROPER GALLERIES;
[See above.]
CHANNELS TO OBTAIN UP-TO-DATE INFORMATION about serious projects,
> contests, grants etc.;
[Subscribe to the Art Deadlines List: http://artdeadlineslist.com This is
the best source I've found for that sort of thing. If you're too poor/cheap
to pay for it, they will send you an abbreviated list for free, by e-mail.
Of course, most of the opportunities listed will be of the "send $25 and 3
slides" type.]
> -----------------------------------------
>
> Asking too much? Not really. I am not newbie in art, but very new in
> marketing art by myself. And I am quite hopelessly lost in this
> situation.
[It's not an easy thing to do. Art is about the hardest thing there is to
sell. Start by going door-to-door with household articles, work up to
selling used cars (or refrigerators to Eskimos), and once you build yourself
up into someone who can sell anything to anyone, then challenge yourself by
going into art marketing.]
>By any estimation it would take too damn much time to get somewhere by
> using well-known long ways (like participating in every nonsense and
> burn
> yourself on trifles with view that some gallery owner or art dealer
> maybe (!) will take a pity on you to notice your art in some 5 years or
> so).
[5 years is quick. Most galleries are like vultures- they like you better
after you're dead.]
>
> It would be just great if someone can really advise something
> substantial
> and not only trivial ideas about necessity to get my own website and to
> sweat hard at promoting it.
[Since you haven't even done that yet, and that's the easy part, what do you
expect?]
>
> Having own portfolio on the web is "a must" at these days, and everybody
> has
> it, but it does not mean anything at all.
>
> Even though it's almost mandatory to have web site, and for most people
> it would be quite of a surprise if an artist does not have own web site
> with his art, yet most of people (involved in art business) don't even
> look at these web sites. Sad reality.
[They have piles of slides coming in daily- why would they want to look on
the Web for more art? If they could find collectors there, they'd be on it
in a flash.]
>
> Gallery managers or art dealers are too busy to surf internet and waste
> time on browsing of slow personal web sites of unknown artists.
[I'm not sure they're all that busy, but it's more fun to take a long
lunch...]
>
> Slides, references, letters, samples of work, more references - are more
> effective but costly and even onerous (especially when used in wrong
> way).
>
> Don't consider it as an impudence on my side, but, please, do not refer
> me to sources of such great wisdom as book of W.Joe Innes
> ("How to become a famous artist") and likewise puerile guides of "do's
> and dont's" type. It can be probably interesting just for very
> unsophisticated
> teenagers (and even though I have a doubt about it).
>
> Neither it's worth to pay attention to general "creative" things like
> given
> by J.Cameron or similar stuff.
>
> The whole idea is to work out a plan of practical measures and steps to
> be taken.
>
> INTERNET SOURCES:
> I was looking through Internet but haven't really found anything usable.
>
> Wetcanvas.com, WWAR.com, AbsoluteArts.com and others - kind of too much
> about everything but
> nothing for certain.
[It sounds like you're looking for some kind of magic bullet...]
>
> Nor was I lucky in finding any interesting mail-list or informative
> bulletin to sign up for.
>
> Generally maybe Internet is not the place where any valuable information
> regarding art business is circulating on the whole? Most of people who
> are
> seriously involved in art business (producing or selling/purchasing) do
> not
> spend time in forums, newsgroups, etc. At least, it seems so.
[If you're dreaming about serious people actually purchasing your unknown
art for resale, it's time to wake up now...]
>
> Thank you for any info and references!
>
>
> Weaving the conundrum,
>
> --= NOUMENON =--
[Here's a tip, "Noumenon"; If you want to build a name for yourself in the
art world, hiding behind a silly pseudonym isn't likely to help. ]
Andrew Werby
http://unitedartworks.com
Samantha Wall
Its up to you how simple or complicated you decide to make it .
Have a look at my site as a sample:
www.myprotova.com/samwall
I can help you set it up if your interested.