Open call to artists for OFF THE WALL/3 in los Angeles-- free canvass and exposure, eco-art event
dejadesign
Many of you-over 60 artists have participated in my "eco-logical"
recycled billboard art shows: OFF THE WALL and OFF THE WALL/2. For the
last two years they've premiered in my gallery on Earth Day to
critical/financial success. To date dozens of pieces have sold with
sales totaling over $25,000. I'm now in the process of creating OFF
THE WALL/3, which will open on Earth Day eve 2007, April 21st
Backtracking-- I make functional art pieces from recovered elements.
Always on the lookout for castoff material I learned that advertising
billboards are thrown into landfills by the ton weekly. As an answer
to this eco-nightmare I developed a stretcher system for the material
with canvasses generally 4 x 4 feet or 8'x 8'. Throughout the year
I give them to artists in exchange for exposure on my gallery exterior.
All work on the wall has a set purchase and commission price, decided
by artist and gallery in advance (several have sold "off the
wall".)
Thanks to past success I now partner with the billboard companies
directly. For OTW/3, beyond being provided the vinyl, I am discussing
with them the donation of actual billboard display time for a month to
coincide with the show. Typically these are 14 x 48 feet (!). The
works will be painted directly on the recycled billboard vinyl and put
up in various communities around LA. I hope to get 5-10 of these.
Obviously there will be a huge amount of publicity associated with
their display.
If the above sounds interesting please send some jpegs or direct me to
your web sites. Though many OFF THE WALL/3 show works will be inside,
ultimately they may be exterior, seen high up-maybe at 30mph so
styles that are graphic rather than abstract work best. Canvasses will
begin to be available by mid-February. There's no screening
committee, just me, so please allow me time to respond. Being selected
as one of the BIG canvass painters will be more involved, requiring
studies and several rounds of submissions. There will be some
opportunity to paint these in the gallery before the show but the
ultimate logistics have yet to be worked out.
Thank you and feel free to go to the eco-la.com (eco-logicalart.com)
website to see and learn more about the gallery. An updating of the
site is underway. Below are some pictures of the gallery and past
billboard art pieces. email to eco...@sbcglobal.net
Sincerely, Peter Schulberg
Curator, OFF THE WALL/3
Owner, ECO-LA gallery
<img src=http://www.b17editorial.com/space/gallery5pic.jpg align=right>