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Saturday Mornings on ABC, CBS and NBC (BRAND NEW FACEBOOK PAGE)

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TMC

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Sep 16, 2011, 3:04:45 AM9/16/11
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If you're a kid today and you feel the urge to watch some cartoons,
you don't have to wait. Cable and satellite TV offer a smorgasbord of
animated options from Nickelodeon to Cartoon Network to Disney XD
which can be watched at any time. If none of these are to your liking,
there is always On Demand, a DVD, or... other means. Hell, you can
even find some on YouTube or other video sites.

This was not always the case. Back when televisions weren't flat and
had antennas on top to pick up one of three or four networks or the
local independent station, getting your cartoon fix was a lot harder.
This format arose as advertisers and networks realized the potential
of an all-but-captive audience of schoolchildren could camp out in
front of the TV and veg out on three to four hours of animated
goodness, enjoying a morning off from both school and church, while
Mom and Dad were catching up on sleep lost during the work week.

Limited Animation made it cost-effective for the networks to fill the
entire timeframe this way, with the occasional live-action show here
and there. Warner Brothers' Looney Tunes and other theatrical cartoon
shorts were also popular. (See also the Saturday Morning Kids Show.)

However, the format's decline began with the rise of cartoons produced
to run in syndication (usually in short blocks aired before or after
school hours and with more artistic freedom to be wilder than the TV
networks dared to be), as well as the rise of cable networks like
Nickelodeon and Cartoon Network that shared the same demographic.
4Kids Entertainment's Toonzai block on The CW is the only entity
currently operating a traditional Saturday morning lineup. The
traditional Big Three networks broadcast or otherwise make available
Saturday morning lineups dominated by Edutainment Shows scheduled by
third parties in order to make sure that their affiliates are
compliant with FCC regulations. As it is, only Cartoon Network
continues to have a major showing on Saturday mornings, and even then,
only action/superhero cartoons are shown.

Many early Saturday Morning Cartoons are closely associated with the
Animation Age Ghetto. Many later ones were actually anime imported to
the US, Pokémon and Yu-Gi-Oh! being prime examples.

http://en.wikipedia.org/wiki/Saturday_morning_cartoon
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