Johns
Hopkins University Masters of Arts in Writing Program
and
American Independent Writers present…
PUSHING
THE ELECTRONIC ENVELOPE EVEN FARTHER!
Using
Cyberspace to Advance Your Career
Saturday, October 3, 2009
Registration @ 8:30 a.m. · Program Starts @ 9:00 a.m.
Bernstein-Offit Building
1717 Massachusetts Avenue, N.W.
Washington, D.C. 20036
Metro: Red line, Dupont Circle
OVERVIEW & SPEAKER ROSTER
Take your
personal brand to the next level with this all-day seminar focusing on online
identity for writers of all types. In four sessions moderated by copywriter and
consultant Kristen King (@kristenking), an AIW Board member and host of last year's inaugural
Pushing the Electronic Envelope Seminar, attendees will learn about social
networking, social media, running a writing business in a Web 2.0 world, and
pumping up your writer's website.
Speakers
Include:
§
Deborah
Ager, Founder
Online Marketing Strategy Firm Click Wisdom (@clickwisdom)
§
Shashi
Bellamkonda, Social
Media Swami at Network Solutions (@shashib)
§
Thursday
Bram, Professional
Blogger and Freelance Writer (@thursdayb)
§
Jen
Consalvo, Co-Founder
of Technology Startup Shiny Heart Ventures (@noreaster)
§
Dori
Kelner, Principal
at Visual Communications Firm Sleight of Hand Studios (@dorikelner)
§
Jill
Kurtz, Strategic
Communications & PR Expert, Director of Client Services at
Balance Interactive (@jakprpro)
§
Mayra
Ruiz-McPherson, Founder
of Ruiz-McPherson Communications (@marketingmisfit)
§
Nancy
Shute, Blogger and
Contributing Editor
at US News & World Report (@nancyshute)
§
Jeff
Taylor, Millennial
Marketer and Senior Online Analyst at New Media Strategies
§
Laurie
White, Blogger,
Photographer, and Contributing Editor at BlogHer (@lauriewrites)
§
Paula
Whyman,
Award-Winning Author and Self-Proclaimed Curious Writer
§
…and
others to be announced before the event!
SESSION DESCRIPTIONS
(subject to increasing
awesomeness as the event draws near)
8:30
– 9:00 a.m.
Registration
and Networking
9:00
– 9:15 a.m.
Introductions
and Overview of the Day’s Sessions
9:15
– 10:30 a.m.
Building
and Leveraging Your Social Network -- Facebook, LinkedIn, and More
How exactly
do social networks help your business? And what can writers do specifically to
leverage these tools? In this opening session, you'll learn about the benefits,
and some of the pitfalls, of Facebooking, Linking, FriendFeeding, iGoogling,
and more.
10:30
– 10:45 a.m.
Break
10:45
– 12:30 p.m.
To
Tweet or Not to Tweet? That Is the Question... On Twitter, Blogging and
Vlogging
It's clear
that social media isn't just a passing fad, but what's less clear is how it
translates into income and tangible benefit. The second session of the day
tackles the pros and cons of tweeting, blogging, and vlogging and provides some
specific strategies writers can use to build name recognition, find sources,
crack new markets, and score freelance gigs.
12:30
– 1:30 p.m.
Lunch
and Networking on your Own
1:30
– 2:45 p.m.
Using
Online Tools to Manage Your Writing Business: Low-cost and No-cost Must-Haves
for Every Freelancer and Author
Who says
you have to drop a lot of cash to be a successful writer? We'll take a look at
some of the best free and cheap tools for writers, including word processing,
invoicing, contact management, query tracking, calendar management, and
collaboration. The discussion will include Google Apps, Open Office/NeoOffice,
and more.
2:45
– 3:00 p.m.
Break
3:00
– 4:15 p.m.
More
Writer's Website Do's and Don'ts: How to Take Your Writing Website to the Next
Level and Find Work Online
You already
know that every writer should have a website, but what happens when your
writer's website just isn't getting the job done? In the closing session, we'll
talk about ways to make your site stand out, improve your search engine
rankings, incorporate social media into static sites, and hunt down great
markets and jobs on the Web.
4:15
– 5:00 p.m.
Networking
Opportunity
REGISTRATION DETAILS
Three
ways to register!
§
Phone: 202-775-5150
§
Online: www.aiwriters.org
§
E-mail: rs...@aiwriters.org
Early
Registration (through September 20, 2009)
§
Member
Price, $69
§
Nonmember
Price, $99
§
Student
Price, $39
Regular
Registration (beginning September 21, 2009)
§
Member
Price, $89
§
Nonmember
Price, $129
§
Student
Price, $49
Important
Note:
§
New
membership is only $100/year now through December 31, so join when you register
to get the member price for this and upcoming events over the next 12 months!
Call 202-775-5150 for details.
As with
all AIW events, be sure to mention your membership status and the event for
which you’re responding.
__
Kristen King
writer, editor, etc.
