Game about improving a website

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Jean-Charles Meyrignac

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Jun 18, 2012, 6:39:21 PM6/18/12
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Hi all !

My customer wants to get new clients with his website, but he gets very few returns even though he puts a lot of resources.

I'd like to animate a session about rethinking his website (I find the UI very complex).

Do you have an idea about a game to facilitate this ?
My constraint: the session should take one hour.

JC

Yves Hanoulle

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Jun 18, 2012, 7:09:31 PM6/18/12
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I used Perfection game to improve my website
I wrote a blog post with multiple links about the pg this WE

It's not a game as such but a great way to collect feedback...


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2012/6/19 Jean-Charles Meyrignac <jcmey...@gmail.com>


JC

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Mark Levison

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Jun 18, 2012, 7:14:05 PM6/18/12
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Get them to play an Innovation Game with some representative customers or get them to run simple usability tests.

Cheers
Mark

Jean-Charles Meyrignac

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Jun 18, 2012, 7:42:28 PM6/18/12
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Mark:
It's a good idea, but it's difficult to find a game that could fit in this situation.
Perhaps the "Product Box" ?

Yves:
The perfection game is an excellent idea !
It allows to collect feedback in a dynamic way, and could be fun (I had a bad experience with my first perfection game as a participant, but it's really a matter of how to present it).

Here is my idea:
First, I'll assign roles to people (one site owner, and the rest will be customers of the site), people tend to be more serious when you give them a role.
Then, I'll use a perfection game on the site, by rating its characteristics: usability, design, workflow, etc...

Thank you for the fast feedback !

JC

Yves Hanoulle

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Jun 18, 2012, 7:50:16 PM6/18/12
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2012/6/19 Jean-Charles Meyrignac <jcmey...@gmail.com>

Mark:
It's a good idea, but it's difficult to find a game that could fit in this situation.
Perhaps the "Product Box" ?

Yves:
The perfection game is an excellent idea !
It allows to collect feedback in a dynamic way, and could be fun (I had a bad experience with my first perfection game as a participant, but it's really a matter of how to present it).

I'm interested to hear more about that.
I'm not sure if it belongs to this mailing list (as it's not really a game)

+ you might not want to send that in a public space .

 

Here is my idea:
First, I'll assign roles to people (one site owner, and the rest will be customers of the site), people tend to be more serious when you give them a role.
Then, I'll use a perfection game on the site, by rating its characteristics: usability, design, workflow, etc...

be carefull
the perfection game does not rate the subject (nor it's sub characteristics)
the number you get, is about the feedback you get.

If I hate your website, but I have no better idea, I still need to give a 10

I might absolutely love you website, but I have so many small improvement idea's, I give it a 3

I personally love getting a 3, as that means I will get lots of great feedback...

We wrote about it in an article for methods and tools



Thank you for the fast feedback !

JC


On Tue, Jun 19, 2012 at 1:14 AM, Mark Levison <ma...@mlevison.com> wrote:
Get them to play an Innovation Game with some representative customers or get them to run simple usability tests.


Elad Sofer

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Jun 19, 2012, 1:12:12 AM6/19/12
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You might try doing group effect mapping. Gojko Adzic has details on his site.

Send from my mobile. Please excuse typos. 

Bruno Sbille

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Jun 19, 2012, 4:26:39 AM6/19/12
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Hi all,

During Agile Games 2011 we did the same exercise with the  tasty cupcake website.

We did first: Prune the Product tree and then the Buy a feature. We were around 50 persons divided in teams of 10

At the end we had some clear tendencies about, what are we supposed to do next.

Hope it helps ;)

Bruno.

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2012/6/19 Jean-Charles Meyrignac <jcmey...@gmail.com>


JC

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Thierry Montulé

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Jun 19, 2012, 5:08:52 AM6/19/12
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Hi,

 

Perfection game, product box or a combination of innovation games work well. 

 

And Thinking out of the “game box” speaking, there are other options (I know it is an agile games group here).

 

If it is a matter of usability, have a look at usertesting.com. Could be cheaper and more efficient than running a workshop.

 

Regards

 

Thierry

 

De : agile...@googlegroups.com [mailto:agile...@googlegroups.com] De la part de Yves Hanoulle
Envoyé : mardi 19 juin 2012 01:50
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Objet : Re: [AgileGames] Game about improving a website

Alexander Kriegisch

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Jun 19, 2012, 9:05:40 AM6/19/12
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I just wanted to thank you for pointing me not only to the Perfection
Game, but indirectly to the full Core Protocols.

You just made my day. :)
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Yves Hanoulle, 19.06.2012 01:09:

Yves Hanoulle

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Jun 19, 2012, 10:21:41 AM6/19/12
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2012/6/19 Alexander Kriegisch <Krie...@scrum-master.de>

I just wanted to thank you for pointing me not only to the Perfection
Game, but indirectly to the full Core Protocols.
cool. 
Feel free to ask for help when you start using them.
 

You just made my day. :)
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Yves Hanoulle, 19.06.2012 01:09:
> I used Perfection game to improve my website
> I wrote a blog post with multiple links about the pg this WE
> http://www.hanoulle.be/2012/06/perfection-game-2/
>
> It's not a game as such but a great way to collect feedback...

Mark Levison

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Jun 20, 2012, 11:26:22 AM6/20/12
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My point was this may not be the best use of agile games. The usability field is mature and has a lot of relatively cheap and simple tools to find problems. Example short of a property usability lab with a video camera you can easily do a heuristic analysis.

Sorry no links I'm on a flight, Ottawa to San Francisco via Dulles.

Cheers
Mark

Jean-Charles Meyrignac

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Jun 20, 2012, 1:09:50 PM6/20/12
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Hi !

On Wed, Jun 20, 2012 at 5:26 PM, Mark Levison <ma...@smart-life-choices.com> wrote:

My point was this may not be the best use of agile games. The usability field is mature and has a lot of relatively cheap and simple tools to find problems. Example short of a property usability lab with a video camera you can easily do a heuristic analysis.

On the contrary, I tried to animate the workshop in an agile way, I'll explain in detail below.

First, I would like to thank you all for the ideas !

The workshop was decided monday, and I had to animate it tuesday, and this was my first time doing this, with a group that I didn't know (in fact, I didn't know the company either, even though we are in the same location since 4 years !).
There was no developer, and nobody knew agility, so I didn't know what to do.
I was thinking about doing some brainstorming, but since I explained in my last conference that brainstorming was not a good tool to generate ideas, I was pretty clueless.

I didn't want to work on the usability, because it could be clearly done with usertesting.com or other methodologies (like Agile UX). I never heard about heuristic analysis before.

In the last resort, I decided to ask on this list, and I'm pretty glad I did it, because it gave me a lot of ideas, even though I created my own version (it's a giant mix of totally different ideas).
Luckily, everything fell in place at the very last moment.

Since they didn't know agility, I decided to build the workshop around agile values, in order to "evangelize" them.

I wrote 4 columns:
- engagement/trust: does the website engage the user and encourage trust ?
- clarity/vision: does the website has a clear message ?
- simplicity: is the website simple to use ?
- feedback: how do we get feedback from the users ? can we improve it ?

I then tried to engage them very quickly, by asking them how they were feeling and their perfection score (as in the perfection game) about each value (10=no idea of improvement).
It's a very clever tool to detect if participants have already ideas without starting to describe them, and without judging their product.

Then I asked them to take the place of their users, and find what things went against these agile values.
The rest of the session was about finding solutions to these impediments.

I was worried, because:
1) they were too much focused on the interface, instead of the values
2) we had only one hour
3) they were interrupted by phone calls (this is a financial company, so answering phone is their most important priority)
4) the CEO wanted to defend the site, because it was his baby (he had problems taking the role of a user)
5) they were 3 people, instead of 4 (I wanted one guy to represent the site owner)

They were able to generate around 12 ideas in the small amount of time we had.

At the end, I suggested a Moscow Kanban:
I wrote 4 columns:
- Must have
- Should have
- Could have
- Won't have
and I told them to put 2 ideas in the Must column, 3 in the Should column, in order to prioritize what they should focus on (I insisted that they should improve their site incrementally, and that they should hire a web designer to improve the usability).

I didn't have time to finish with a second perfection score, or a ROTI, since we were late (the workshop took 70 minutes), and one of them was busy with phone calls in the last 15 minutes.

The lesson for me is that 60 minutes is too short for such a workshop, but I'm glad to have applied the agile values on a website. I doubt they understood these values deeply, but it will probably help them rethink their website.

The session was pretty serious, so I'm sure that you can improve the concept a lot (for example, by focusing on solutions instead of finding problems, or assigning funny roles).

JC

Mark Levison

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Jun 20, 2012, 9:14:49 PM6/20/12
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I saw what you wrote below and don't have time to respond. I need a run and food after a long day of travel. You asked about heuristic analysis. 

See:

Google can find heaps more on it.

Very tired and hungry
Mark

Yves Hanoulle

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Jun 21, 2012, 1:53:42 AM6/21/12
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Hi Jean-Charles,

Thank you for the wonderful review.
Sounds like a challenging yet interesting hour.

You said you did not have time for a ROTI
You might still want to do that, even if it is by e-mail.
(to give you an idea of what they found)


y



2012/6/20 Jean-Charles Meyrignac <jcmey...@gmail.com>

Jean-Charles Meyrignac

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Jun 21, 2012, 1:29:57 PM6/21/12
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On Thu, Jun 21, 2012 at 7:53 AM, Yves Hanoulle <Yv...@paircoaching.net> wrote:
Sounds like a challenging yet interesting hour.

A lot of things happened, but I have to admit that I was not able to understand everything.
People were engaged, and it was a pleasure to see them take the place of their users seriously.
 
You said you did not have time for a ROTI
You might still want to do that, even if it is by e-mail.
(to give you an idea of what they found)

It's an excellent idea !

I got two 5 and one 4 (the one who had to quit before the end), so I'm quite happy.

They liked the fact that I was external to their project, and that I challenged their conceptions (frankly, I don't remember challenging them).
They already updated the site, without trying to restart it from scratch.

Agile values are easy to understand, and can be applied on any kind of business ;-)

Jean-Charles

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