Hi Neesy,
There are two major areas where redirects can hurt your AdWords
campaign. The first, as you may know, is the match between the display
URL and the landing page URL. If you have a display URL of
homemadecookies.com, but your redirect to nessycookieshop.com a user
clicks on the ad, your all will be disapproved. The landing page URL
and the display URL must be the same.
The second area is load time. If the redirect makes your landing page
slow to load, this can hurt your campaign. If it seems pretty speedy,
you should be fine.
Finally, let me address redirects that occur after the landing page.
So, for example, you click on the ad and land on homemadecookies.com,
but when you click to order you are redirected to nessycookieshop.
This will not hurt your quality score, but I have seen it hurt
conversions. If users notice that they are no longer in the domain of
the original ad, they may leave the site. You can always test it, but
keep your eye on the bounce rate.
Best of luck,
AdWordsPro Sarah
On May 6, 11:15 am, Neesy wrote:
> If I were to have several websites that were redirected to one
> specific site,
> and have an Ad variation for each, would the fact that they all are
> redirected impact my CTR ?
> I know as a web browser I am turned off by redirects, so I was curious
> when a friend said he wasn going to use this redirect method of
> generating traffic.
