Ok, rant over.  Good Luck to everyone.

So now everything is inactive... very frustrating!

On Apr 8, 10:50 am, mapk wrote:

Google has to do something about it when it is a relevance issue.
Choices are let advertisers use irrelevant keywords and degrade search
results for everyone that depends on Google as a good search engine,
not allow you to use the keywords at all or cause some havoc for you
by deactivating the keywords and asking for more money.....now when
people ask for 10.00 to activate your keywords that will really get
your attention ;).  I wish they had a better method because most
people are so shocked and appaled that Google could ask that much they
get angry or throw in the towel...which is not good for anyone.

I could go on and on but what would probably help more than me
babbling is if you can give us more info.  What service or product are
you promoting?  What are some of the keywords that went inactive?  Can
you give us an idea of your ad text?

Hang in there you can fix this.

Kim
http://www.clinkswebservice.com/PPCadvertising.htm

On Apr 8, 11:58 am, bambinoland.com wrote:

Jose
http://www.mexmax-internet.com

On Apr 8, 3:02 pm, Kim@Clinks - MrsC wrote:

I know it is annonying but Google deems the keyword as poor based on
an overall CTR in Google adwords.  Your name, however completely
relevant to your business or service, has no weight within the Google
adwords system because of the lack of data on the keyword.

Also, certain keywords that have a poor historical CTR within the
Google AdWords system will receive a poor quality score.   Even though
you see the impressions it does not mean than that the keyword is a
good quality keyword in Google's eyes.

For instance the keyword 'locks' would be relevant to car clock, door
locks, bike locks, fence locks, locks of hair, etc.

I am not saying it is right...it's just the way it is.

Kim
http://www.clinkswebservice.com

On Apr 29, 6:58 pm, MBD wrote:

Relevance implies that the content of the copy and landing page should
relate directly to the keyword rather than to the keyword audience.
When people advertise within a Martha Stewart show for a product such
as a headache medicine their COPY and their website COPY are not
directly related to the content of the Martha Stewart show so from the
Google perspective have no relevance. The advertiser has decided that
this selection of the location for the add has a related AUDIENCE
though. It is the AUDIENCE that should be relevant and I am not shore
that comparing keywords with add copy will ever give a reasonable
indication of that. Read some non Google advertising copy such as in a
magazine and you will see what I mean. The copy is often tangential
and sometimes cleverly so.

When you are advertising a specific product you are likely to have a
very very small number of searches on the exact optimal keyword and
you are forced to advertise against others as well which are indeed
used by a related audience. For example advertising Tires/Tyres in an
search or article about Cars not just an article about Car Tires/
Tyres.

AdWords also wants a very high CTRs which is not going to be possible
for all products. Add copy does need to be specific to allow readers
to self select out advertising they are not interested in and this
results in a low CTR. That detracts from Google revenue but is
legitimate. The long term answer to the high CPC requests is probably
to allow bidding on CPM as an option for keywords. Placement is a
broader way of doing this but it would be useful to allow CPM as a way
of bidding on keywords rather than expressing the issue as an
exponential CPC demand.

The lack of CTR is a problem from Googles perspective but it can be a
legitimate choice from the advertisers perspective. Particularly for
narrow business to business markets and CPM on keywords would be a
better way around this than trying to guess at relevance or requesting
an excessive CPC when the CTR is very low.

My Name
GBLT, GLBT, LGBT (various acronyms for gay/lesbian/bisexual/
transgender community)
individual therapy (but individual counseling is fine),
post-traumatic, posttraumatic, ptsd
Attention Deficit Hyperactivity Disorder, Hyperactive
Eating Disorder Counseling, Eating Disorder Therapy (but Eating
Disorder Help is fine, even though that is the least likely term
someone would use)
physical abuse
Ptsd help (although PTSD Counseling is fine – the opposite of the
Eating Disorder situation)
sexual abuse
stress management counseling, stress management help, stress
management tools (but Stress Counseling is fine, although I cannot see
someone searching using those terms)
therapy
counseling
therapist
psychotherapy

Now, I do realize that on their own, keywords such as therapy,
counseling, therapist, and psychotherapy are very broad, as are
physical abuse, sexual abuse, and some of the other terms. (note that
according to my website's statcounter, visits to my website frequently
have occurred as the result of search terms as simple as "counseling
in Greensboro.") At any rate, searches generally find me based on a
combination of two or more of my keywords, and that seems to be a
reasonable expectation. I wouldn't even expect a search to find me on
a single keyword / keyword phrase, and I don't think I could possibly
come up with all the combinations and phrasings that might be used to
find me.

Nearly all of my keywords could be followed by one of the following:
psychotherapy, therapy, counseling, therapist, or counselor (plus
several others I am not thinking of right now). It seems that on
Adwords, each keyword needs to stand on its own, which is absolutely
ridiculous. In order to do that, I would have to make 6 to 10 (or
more) variations of EACH AND EVERY keyword, and I would have to come
up with every possible combination of the other terms. The exponential
expansion is mind-boggling.

Just as a simple example, if my keywords were abuse, PTSD, and
Posttraumatic Stress Disorder, plus psychotherapy, therapy,
counseling, therapist, counselor, for a total of 9 keywords, I would
have to combine them as follows:

abuse psychotherapy, abuse therapy, abuse counseling, abuse therapist,
abuse counselor, abuse psychologist; PTSD psychotherapy, PTSD therapy,
PTSD counseling, PTSD therapist, PTSD counselor, PTSD psychologist,
PTSD counseling, PTSD therapy, PTSD therapist, PTSD counselor, PTSD
psychotherapy, posttraumatic stress disorder psychotherapy,
posttraumatic stress disorder therapy, posttraumatic stress disorder
counseling, posttraumatic stress disorder therapist, posttraumatic
stress disorder counselor, posttraumatic stress disorder psychologist.

It just seems ridiculous. When I optimize my website, I list
individual keywords (not every possible combination), with my
expectation being that my ad will show up when someone searches on two
or more of these keywords. I mean, isn't that one of the purposes of
keywords? The more keywords that match the search terms, the higher it
ranks in the listing?

As I said at the beginning, I am beginning to think that Adwords is
not a good investment for me.

Do you have different landing pages for each of the disorders for
which you provide counseling? If not, creating them would probably
increase your relevancy and your quality scores.

Are your landing pages search-engine optimized? Strange as it may
seem, I find that if your pages are not returned in the first page of
results for the keyword, your quality score will be low and your
minimum bid high. It is to your advantage to optimize all of your
landing pages. Try to use your keywords within headline tags (h1, h2,
etc). Also be sure to use paragraph tags for all of your copy. Include
links that use your keywords as text. Forget about keyword meta tags,
but do include a unique description meta tag for each page. Make sure
each page has a unique title that uses the keywords relevant to that
page. If you have images, use your keywords in the alt attribute. In
your links, use your keywords in the title attribute. These are
commonly used tactics because they usually work and they are easy to
do.

Your next question is probably, "Why buy AdWords if natural search
results are already good?" I struggled with this for a while before
beginning our AdWords campaign as we already ranked well for most
relevant keywords. I finally decided to give it a shot and see what
happens. The theory is that appearing both in the first page of
natural search and a well positioned paid ad would boost the
confidence of the potential customer. I'm not sure that has happened,
but numbers indicate the percentage of visitors coming from Google
natural search has increased and CPC visitors have been added to that.
It seems that the two have complemented each other in driving traffic.
On the down side, conversion rates of CPC traffic have been
disappointing.

Best of luck to you.

On Apr 8, 8:50 am, mapk wrote: