Hi All!
Please advice me.
I want to sell good DVD film.
Price:  $18.99
Title: "No Country for Old Men"
The target URL is refer direct to product page on my site, where
customers may easy buy this DVD.

The keywords was used:
"Buy No Country for Old Men DVD Movie"
"Buy No Country for Old Men"
"Buy No Country for Old Men DVD Film"
"No Country for Old Men DVD Movie"
"No Country for Old Men DVD"
And more than 260 negative words like "-adult" and ....

My minimun bid for each is $11 .
The status for all keywords: inactive for search.
What happened?

With this keywords I saw no rivals in the search result.
Why my keywords have too high cost?
Are my keywords irrelevance to my product or my landing page?

I am research for few days :( .
I am not understooding.

Can help me anybody?

Hello Valeri,

You are almost certainly seeing these high minimum bids as the result
of a poor quality score applied to the keywords - as the AdWords
system evaluates the quality of those keywords in relation to their
ads and landing pages.

More information on this subject (the understanding of which is
important to success with AdWords) may be found in the AdWords Help
Center. Below, I have linked-to several of these pages as a good
starting point. Although this may seem like a lot of information, it
will be time well spent to understand it, if you feel that advertising
your site Online using AdWords is potentially important to your
business.

* Quality-Based Minimum Bids
http://adwords.google.com/support/bin/answer.py?answer=49177

Excerpting from that page:

[quote] [...] Minimum prices are based on the quality and relevance of
the keyword, its ad, and associated landing page. This minimum price
is called a minimum cost-per-click bid (CPC bid). This pricing model
favors higher quality ads by requiring lower minimum CPC bids for them
to enter the auction. Lower quality ads require higher minimum CPC
bids." [/quote]

* What is a 'Quality Score' and how is it calculated?
http://adwords.google.com/support/bin/answer.py?answer=10215
On the page linked-to below, you'll find some general guidelines
regarding the creation of landing pages that could help improve your
landing page quality score:

* Landing Page and Site Quality Guidelines:
http://adwords.google.com/support/bin/answer.py?answer=46675

Also, please be aware that there are some types of websites that will
simply be difficult to advertise affordably with AdWords - as
discussed on this page from the AdWords Help Center:

* Are there any types of websites that merit low landing page quality
scores?
http://adwords.google.com/support/bin/answer.py?answer=66238

AdWordsPro

On Feb 25, 5:03 pm, Valeri wrote:

I did read google support pages more than 10-50 times and found
nothing about
Why I difficult to advertise my DVD Film .

1. My keywords same as title of on DVD.
2. The landing page contain this DVD film including price, preview
picture, actors listing, directors listing and other descriptions.
3. My site has good navigation and search box.

Dear AdWordsPro, You not answered me :(

I have the same problem,

All my keywords are relative and qualify with my Ad and landing page,
in fact, some of my keywords are in my title. AdWords is asking for a
$12.00 bid on ALL of my 75 "inactive Status" keywords(?) One one of my
keywords states; CPC min. bid $0.15 - $1.20, So why am I asked for
$12?

Please advise.

Valeri,
My experience of high click costs is 1. AdWords Ad is not relavant to
your webpage. 2. Super high amount of competition. 3. a combination of
the 2!

Try tweeking landing page for maximum relevance to your Ad. Good luck!

On Feb 25, 8:03 pm, Valeri wrote:

Rali.
minimum bid assumes extremely relevant webpage text to Google Ad. Once
you have that, and you say you do, You have to multiply that by the
amount of competition. You are bidding against giants like walmart,
Target, etc who create incredible click price inflation. Sorry.

On Feb 29, 9:29 am, Rali wrote:

Thanks Ellwood,

I believe I have read and done everything I could possibly do to
create  a relevant Ad, landing page and keywords. As you imply, it
just comes down to money. This is perfect for the small business start-
up :( I will have to rely on other means of advertising.

R

In addition...

Is this the real question I am asking? Does Google want quality
searches or 'highest bidder wins' searches?

I offer a unique item, Even if I use the [Exact detailed phrase] as a
keyword that only applies to a small handful of us in the world, I
still see businesses showing up in Ad Words that that DO NOT offer
what we do.  They simply pay for Google's BROAD search. In other words
I am pushed out by high costs because Google provides the choice - If
your keywords are not exactly relative to your business, then you can
pay to make them relative, and thus my business that offers exactly
what I do can be outbid by businesses that simply have one word in my
phrase. Example - If I only sold [Jet powered flying shoes] and United
Airways  bids $24 for "flying" and "Jet" and  Expedia Bids $24 for
"flying" etc. I now have to pay $24 for my jet powered flying shoe
business to ..."take off" or "soar" ...

In conclusion, I suppose, it would be asking to change how Google
searches for Ad Words. Expidia has every right to bid on "flying". Ad
Word search engines should eliminate broad searches and only accept
phrases in the order the words are presented. So when people type in
"flying shoe" they get flying shoe companies not discounts to Miami.
I'm sure there is a problem with phase searches too and the science of
search engines I am not aware of.

Am I mad?

R

R

Quality score is b s. how long will it take goole to see that they are
fixing to lose big time!!! Who ever thought this one up needs to be
put in time out!!!

On Mar 3, 4:41 pm, Rali wrote:

Rali,
Understand the frustration, but I wouldn't give up yet.

FIRST - you need to LOOK at your quality score for those phrases.
Unfortunately, the default screen doesn't display that column. Click
on one of your adgroups so that you are on the screen that allows you
to click on the keyword/ad text/ tabs. Don't click, but look in the
center of the page (hopefully) for "Customize Columns" (or something
close to that). Add the column "Quality Score". You'll end up with
little magnifying glass icons next to each keyword/phrase. click on
that and read what it says...feel free to email or post here and we'll
go from there. If the quality is "POOR", that is the symptom of your
problem and where you will need to focus your efforts.

ALSO, Here's one thought to try just to see how much it is the
competition. Pick a small town / city...probably the one you work/live
in (and hopefully it's not NYC). Just limit your ad campaign to that
location. It will SIGNIFICANTLY reduce the competition...and the
number of searchers that might be your customers unfortunately.
However, I think if you reduce the location for a week or two, you may
learn more that will help you when you increase your targeting.

On Mar 3, 4:41 pm, Rali wrote:

Dear "no price increase",

I disagree and all of my clients are very small businesses. If Google
doesn't require some type of relevancy in this bidding process, then
the highest bidder with the most money would pretty much always win.
By forcing a quality and relevance metric, Google provides for the
small niche business to compete with Walmart at a much cheaper cost.
Of course, the larger the company, the more resources they have to
work on their quality too, but without this method or something
similar, it would just be the size of the wallet.

On Mar 5, 1:39 pm, no price increase wrote:

Elwood .. I'm a bit of a newbie here, but perhaps you can help me
understand the bid process.  I have several keywords marked as
"Inactive for search", and I am using the Bid optimizer.  All of these
keywords also are marked with "Minimum bid: $5.00".  I increased my
maximum bid to $6.00, and expected all of these keywords to become
active again, but they did not.  What am I missing ??

Many thanks,

On Mar 2, 9:20 pm, Ellwood wrote: