My ads has been running for a very long time.  All quality scores were
"great", then overnight, 90% went to "poor" and $10 minimum.  The
remaining words are still "great".

The mind boggling issue:
The landing page is noted as the problem - not the load time, but the
"relevancy" which includes the exact product, titles, key phrases, etc
that appear in my ad. Yet (just an example -  as this is happening to
several phrases) one of my keyword phrases (the one that sends the
majority of my traffic) is "poor" in phrase match, but the exact same
word in broad match is "great" which sends me very little traffic.

I am simply at a loss as to how to correct this as the score is
contradictory on the same phrases in different matches.

Help please?

Very puzzling. Match types does not affect Quality Score (we only
collect Quality Score data when the query matches the keyword exactly.
The exact match Quality Score is then shared with broad and phrase
match). Are you using keyword destination URLs? If the broad and
phrase match keywords were directing to different landing pages, this
is the only thing I can think of that would explain the difference.

If this isn’t the case, I would contact our support team and have them
check your account with our technical team. They would be better
equipped to give you insight to your specific case (You can find the
‘Contact Us’ link at the bottom of your account).

Best of luck,
AdWordsPro Sarah

On Jul 16, 10:50 am, jjames wrote: