Content Netwark YES/NO? - AdWords Basics

Message from discussion Content Netwark YES/NO?

Rich@Apogee

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More options Jan 24 2007, 4:53 pm

From: Rich@Apogee

Date: Wed, 24 Jan 2007 13:53:16 -0800

Local: Wed, Jan 24 2007 4:53 pm

Subject: Re: Content Netwark YES/NO?

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Yeah, I need to clarify. I swear I thought I ran a Search network only
campaign like I often run Content network only campaigns all the time.
What I must have done to essentially get that effect was run 2
campaigns with the following checkbox settings:

Google only:
[X] Google search
[ ] Search network
[ ] Content network
[ ] Content bids

pseudo Search network only:
[X] Google search
[X] Search network
[ ] Content network
[ ] Content bids

Now, the ad groups in the 2 campaigns were identical, except for 2 key
differences:
1) Different names, i.e. Foo | Google vs Foo | Search Network
2) Different query data in tracking URLs, i.e. _gt=G vs _gt=S

Obviously, whatever naming and tracking conventions you use will work
fine. The important difference between the campaigns is that the
budget was set lower for the Search network campaign and the CPC bids
were *much* lower for the ad groups in that campaign. So, when those
keywords went head-to-head on Google, the Google-only keywords won.

HTH

-Rich @ Apogee Web Consulting LLC
www.apogee-web-consulting.com/tools/

On Jan 23, 10:32 pm, MrsC wrote:

> Thanks Rich for your reply, you too Tom ;)

> Wow, I like the new look here in the Help Forum...nice.....

> So, I added the keyword tracking so I can get a better handle on
> things. I found that Analytics is not working properly on this
> particular account and Google is looking into it for me but it has been
> a few of days now. Hopefully they will get that fixed soon.

> in your reply you suggested...>>4) Split the campaign into 2 - Google only + Search network only a) Set lower bids on Search network only campaign

> Did you mean that I should have a separate campaign for the search
> network? I am not able to just run a campaign on the search network
> only. I wish I could easily separate the info Google provides when it
> comes to Google and Google Search Network. Am I missing something?

> Also, even though I have requested several times I have not been
> provided the "complete list" of the search network partners. I have
> been told that the partners change constantly so there is no "list"
> that they can provide me beyond the partners that appear in Google
> documentation. I could not even get a approximate number as to how
> many partner sites there are in the search network....bummer huh?

> I am not really complaining...yet ;) I just want to know where the
> traffic is coming from, if it is going to create sales for my customers
> so I can determine if the search network is a viable source of business
> for my client.

> What would be really cool would be if we got the "list" and could treat
> the search network like a site targeted campaign. We could select AOL,
> NETSCAPE, ASK, etc if we thought those sites were good sources for good
> traffic.

> and, Yes, it is silly that we can't exclude sites from the search
> network....why do you think that is?

> I wonder if we can exclude traffic on the server side? If so, I wonder
> how would that work with Google? Would the click count if the visitor
> never made it into the site?...sorry if that is a silly question but
> I'm just thinking outloud.

> Thanks Again,
> Kim
> oh, by the way,...GO BEARS

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