> Thanks Steph-
> I am seeking further clarity on this example:
> >>- Would turn a content impression onwww.davesdvdcenter.cominto:
> >>http://www.ouradvertiser.com/buy12?target={Keyword}&type=content&site=www.davesdvdcenter.com
> Are there any situations where you would get anything other than just
> a hostname? Is placement just
> the hostname part of the URL or would it also include the specific
> page on the site. Is this something that
> might change in the future?
> Thanks!
> -Hugh
> On Jun 19, 11:20 pm, AdWordsPro.Steph wrote:
> > Hi JasonR704,
> > The tags listed above are used for the destination URL (either at the
> > ad creative-level, or the keyword-level, though we recommend just
> > using it in the creative-level for scalability). For description
> > lines, use Keyword Insertion, which comes in the form {Keyword:
> > 'Default Text'}. I'll give descriptions and examples for both types of
> > insertions.
> > --- Dynamic Parameters for URLs ---
> > Please note that much of the data these parameters track are already
> > tracked and available in the AdWords Report Center and Google
> > Analytics. However, you might want to use these parameters if you have
> > your own reporting method and want more control and visibility into
> > the source of your traffic.
> > 1) Value Track - Search Vs Content
> > Value Track allows you to dynamically insert parameters into the
> > string that will differentiate between ads shown in the Search or
> > Content Network.
> > For example, {ifsearch:search}{ifcontent:content} will embed any
> > variable into the string you choose that is place after the colon ":"
> > when the ad shows on one of the two networks.
> > 2) Site Targeting Placement
> > Add &site={placement} to your Destination URL to show which website an
> > ad showed on.
> > 3) Creative ID
> > Using &adused={creative} will put the creative ID of the ad that was
> > shown in the URL.
> > NOTE: All Placeholder information is negotiable.
> > Example: instead of &site={placement} you could use
> > &shown_on={placement}
> > With dynamic insertion you are free to enter anything like
> > kwd={keyword} or k={keyword}. Dynamic insertion is only looking for
> > the curly brace and inserting the value regardless of the
> > placeholders.
> > Full URL Examples:
> > -------------------------------
> >http://www.ouradvertiser.com/buy12?target={Keyword}&type={ifsearch:search}{ifcontent:content}&site={placement}
> > - Would turn a search query on keyword "dvd burner" into:
> >http://www.ouradvertiser.com/buy12?target=dvd+burner&type=search
> > - Would turn a content impression onwww.davesdvdcenter.cominto:
> >http://www.ouradvertiser.com/buy12?target={Keyword}&type=content&site=www.davesdvdcenter.com
> > --- Keyword Insertion ---
> > Keyword Insertion is used to replace text in your ad creative with the
> > value of the keyword that was queried by the user. Keyword insertion
> > must be in the form {Keyword: 'Default Text'}, where 'Default Text' is
> > what you want to appear in your ad if the keyword that would have
> > replaced it is too long for the line.
> > Example:
> > Get Your {KeyWord:Alien T-shirt}
> > Huge selection of t-shirts. Great prices.
> > {Keyword:Alien T-shirts} in stock. Free shipping!www.MyAlienTees.com
> > If someone searched on your keyword 'Strange Tees,' he will see:
> > Get Your Strange Tees
> > Huge selection of t-shirts. Great prices.
> > Strange Tees in stock. Free shipping!www.MyAlienTees.com
> > If someone searched on you keyword 'Super Extra Large Neon Green Alien
> > T-Shirt,' the keyword would cause the description to exceed the
> > character limit and the ad will show the default text:
> > Get Your Alien T-shirt
> > Huge selection of t-shirts. Great prices.
> > Alien T-shirts in stock. Free shipping!www.MyAlienTees.com
> > Please use this feature with discretion, this is not a replacement for
> > a well-organized account with well-thought out keyword/ad pairings!
> > For a much more comprehensive tutorial on how to use Keyword
> > Insertion, visithttp://adwords.google.com/support/bin/answer.py?answer=74996&hl=en_US
> > Whew! Hope that helps!
> > ~AdWordsPro.Steph
> > On Jun 18, 4:06 pm, JasonR704 wrote:> Can you describe what each of the following tags do? Are they only to
> > > be used in the URL or can they be used in the description lines as
> > > well?
> > > On Jun 17, 6:06 pm, AdWordsPro.Steph wrote:
> > > > Hi webberdev,
> > > > I was all prepared to swoop down and grant your wish, and then I
> > > > realized you've already discovered all the tags that I know of! Good
> > > > sleuthing!
> > > > Here's the list again:
> > > > {ifsearch:search}
> > > > {ifcontent:content}
> > > > {placement}
> > > > {creative}
> > > > {keyword}
> > > > What's after the colon doesn't matter, it's just to help you identify
> > > > what you're looking at.
> > > > ~AdWordsPro.Steph
> > > > On Jun 16, 12:21 pm, webberdev wrote:
> > > > > Hello,
> > > > > I've been trying to find a list of some sort that shows all available
> > > > > dynamic url tags. I find them really useful, and I'm sure others do
> > > > > too. I just don't get why there's no "master list", or why google
> > > > > makes this hard to find (maybe it's just me :))
> > > > > I was hoping to get some help or links to known tags. I've found the
> > > > > following, and I would like to know what others are there?
> > > > > {ifsearch:GoogleAdWordsSearch}
> > > > > {ifcontent:GoogleAdWordsContent}
> > > > > {keyword}
> > > > > {creative}
> > > > > {placement}
> > > > > Please let me know if you know of others.
> > > > > Thank you!
