Can’t see your ad? Wondering why your CPCs are high? Not getting as
many impressions as you want? The best place to start is the Ads
Diagnostic Tool. The tool gives information about the status of each
keyword and helps you determine the best place to focus optimization
efforts.
This is especially helpful if you are suffering from poor Quality
Score. The tool not only gives you the Quality Score for each keyword,
but if the keyword has poor Quality Score, it points to the major
source of the low score. I see a lot of questions on ‘how do I
increase my Quality Score?” or “why is my Quality Score low?” The Ads
Diagnostic Tool provides more visibility by breaking down Quality
Score into three components, Land Page Quality, keyword relevance, and
landing page load time. Knowing the source of the Quality Score
problem makes optimization efforts more efficient.
To access the tool, click on the magnifying glass icon to the right of
each keyword. A box will appear with information on the keyword’s
status (showing or not showing) and Quality Score. Clicking the
‘Details and recommendations’ links provides details on the Quality
Score breakdown why your ad may not be showing.
I have been using the Diagnostic tool without much luck. It tells me
I have poor quality but gives a check mark to each of the 3 metrics.
My keyword is in both my ad and on the landing page. My analytics is
not recording any visits at all from either adwords or referrals, only
direct visits. It shows 43 clicks compared to 9 visits. (Google tells
me that clicks and visits are not the same, I don't understand the
difference, they point me to various tools and documents to educate
me) I also have 2 other campaigns which don't have these problems.
Not sure what do look at next. Any thoughts?
> Can’t see your ad? Wondering why your CPCs are high? Not getting as
> many impressions as you want? The best place to start is the Ads
> Diagnostic Tool. The tool gives information about the status of each
> keyword and helps you determine the best place to focus optimization
> efforts.
> This is especially helpful if you are suffering from poor Quality
> Score. The tool not only gives you the Quality Score for each keyword,
> but if the keyword has poor Quality Score, it points to the major
> source of the low score. I see a lot of questions on ‘how do I
> increase my Quality Score?” or “why is my Quality Score low?” The Ads
> Diagnostic Tool provides more visibility by breaking down Quality
> Score into three components, Land Page Quality, keyword relevance, and
> landing page load time. Knowing the source of the Quality Score
> problem makes optimization efforts more efficient.
> To access the tool, click on the magnifying glass icon to the right of
> each keyword. A box will appear with information on the keyword’s
> status (showing or not showing) and Quality Score. Clicking the
> ‘Details and recommendations’ links provides details on the Quality
> Score breakdown why your ad may not be showing.
Have you linked your AdWords account and your Analytics account? As
long as the accounts are unlinked, all of your traffic will get lumped
into one group (so it will look like its all coming from the same
place). The good news is, linking the accounts is easy to do. You can
find (short) instructions on how to do so in the Analytics Help
Center: http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&ans...
In regards to your question concerning visits vs. clicks: The clicks
column in your reports indicates how many times your advertisements
were clicked by visitors, while visits indicates the number of unique
sessions initiated by your visitors. So for example, depending on the
length of your cookie, one user could click on your ad twice but have
it register as one unique visit. Return visits via bookmark and
incomplete page loading can also have a similar affects.
Finally, if you are getting a “check” for Landing Page Quality and
page load time, then it is keyword relevancy. When this is the case,
there are two major things to look at- the keyword itself and the ad
text. If you think the keyword is relevant, then the best thing to try
is making the ad text more specific. This usually requires putting the
keyword in a new ad group so that you can better tailor the ad text to
the keyword. If you try this and the Quality Score is still low, I
recommend pausing or deleting the keyword.
Hope this helps better explain things,
AdWordsPro Sarah
> I have been using the Diagnostic tool without much luck. It tells me
> I have poor quality but gives a check mark to each of the 3 metrics.
> My keyword is in both my ad and on the landing page. My analytics is
> not recording any visits at all from either adwords or referrals, only
> direct visits. It shows 43 clicks compared to 9 visits. (Google tells
> me that clicks and visits are not the same, I don't understand the
> difference, they point me to various tools and documents to educate
> me) I also have 2 other campaigns which don't have these problems.
> Not sure what do look at next. Any thoughts?
> Thanks Michele
> On Sep 10, 1:52 pm, AdWordsPro.Sarah wrote:
> > Can’t see your ad? Wondering why your CPCs are high? Not getting as
> > many impressions as you want? The best place to start is the Ads
> > Diagnostic Tool. The tool gives information about the status of each
> > keyword and helps you determine the best place to focus optimization
> > efforts.
> > This is especially helpful if you are suffering from poor Quality
> > Score. The tool not only gives you the Quality Score for each keyword,
> > but if the keyword has poor Quality Score, it points to the major
> > source of the low score. I see a lot of questions on ‘how do I
> > increase my Quality Score?” or “why is my Quality Score low?” The Ads
> > Diagnostic Tool provides more visibility by breaking down Quality
> > Score into three components, Land Page Quality, keyword relevance, and
> > landing page load time. Knowing the source of the Quality Score
> > problem makes optimization efforts more efficient.
> > To access the tool, click on the magnifying glass icon to the right of
> > each keyword. A box will appear with information on the keyword’s
> > status (showing or not showing) and Quality Score. Clicking the
> > ‘Details and recommendations’ links provides details on the Quality
> > Score breakdown why your ad may not be showing.
but gives a check mark to each of the 3 metrics. <<
In addition to the 3 metrics (Keyword Relevance, Landing Page Quality,
and Landing Page Load Time), there are some additional factors taken
into account in the formula of your keyword's Quality Score for
calculating its minimum bid. In a nutshell, they are as follows:
* The keyword's historical CTR on Google
* Your account history
* The historical CTR of the display URLs in the ad group
* Other relevance factors
It translates that even if all the 3 metrics are getting "check
marks", the value of your keyword's Quality Score may get deteriorated
even to "Poor" via the "additional" factors.
> Can’t see your ad? Wondering why your CPCs are high? Not getting as
> many impressions as you want? The best place to start is the Ads
> Diagnostic Tool. The tool gives information about the status of each
> keyword and helps you determine the best place to focus optimization
> efforts.
> This is especially helpful if you are suffering from poor Quality
> Score. The tool not only gives you the Quality Score for each keyword,
> but if the keyword has poor Quality Score, it points to the major
> source of the low score. I see a lot of questions on ‘how do I
> increase my Quality Score?” or “why is my Quality Score low?” The Ads
> Diagnostic Tool provides more visibility by breaking down Quality
> Score into three components, Land Page Quality, keyword relevance, and
> landing page load time. Knowing the source of the Quality Score
> problem makes optimization efforts more efficient.
> To access the tool, click on the magnifying glass icon to the right of
> each keyword. A box will appear with information on the keyword’s
> status (showing or not showing) and Quality Score. Clicking the
> ‘Details and recommendations’ links provides details on the Quality
> Score breakdown why your ad may not be showing.
Sarah, I did not read the topic..... and my question my not be related
to it.
My question is:
I am spendig a lot of money in this google campaing and I don't thing
I could do this for a longer time. I am not getting enough sales,
eventhough I am doing some sales..... Is there anyway a Google person
can take care of my campaing and I pay her (him)? I am pretty sure I
can get better result with a lot of less money.... Let me know if you
can help me to find someone and if you have an idea how much it will
cost.
> Have you linked your AdWords account and your Analytics account? As
> long as the accounts are unlinked, all of your traffic will get lumped
> into one group (so it will look like its all coming from the same
> place). The good news is, linking the accounts is easy to do. You can
> find (short) instructions on how to do so in the Analytics Help
> Center:http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&ans...
> In regards to your question concerning visits vs. clicks: The clicks
> column in your reports indicates how many times your advertisements
> were clicked by visitors, while visits indicates the number of unique
> sessions initiated by your visitors. So for example, depending on the
> length of your cookie, one user could click on your ad twice but have
> it register as one unique visit. Return visits via bookmark and
> incomplete page loading can also have a similar affects.
> Finally, if you are getting a “check” for Landing Page Quality and
> page load time, then it is keyword relevancy. When this is the case,
> there are two major things to look at- the keyword itself and the ad
> text. If you think the keyword is relevant, then the best thing to try
> is making the ad text more specific. This usually requires putting the
> keyword in a new ad group so that you can better tailor the ad text to
> the keyword. If you try this and the Quality Score is still low, I
> recommend pausing or deleting the keyword.
> Hope this helps better explain things,
> AdWordsPro Sarah
> On Sep 11, 5:23 am, MicheleF wrote:
> > Sarah
> > I have been using the Diagnostic tool without much luck. It tells me
> > I have poor quality but gives a check mark to each of the 3 metrics.
> > My keyword is in both my ad and on the landing page. My analytics is
> > not recording any visits at all from either adwords or referrals, only
> > direct visits. It shows 43 clicks compared to 9 visits. (Google tells
> > me that clicks and visits are not the same, I don't understand the
> > difference, they point me to various tools and documents to educate
> > me) I also have 2 other campaigns which don't have these problems.
> > Not sure what do look at next. Any thoughts?
> > Thanks Michele
> > On Sep 10, 1:52 pm, AdWordsPro.Sarah wrote:
> > > Can’t see your ad? Wondering why your CPCs are high? Not getting as
> > > many impressions as you want? The best place to start is the Ads
> > > Diagnostic Tool. The tool gives information about the status of each
> > > keyword and helps you determine the best place to focus optimization
> > > efforts.
> > > This is especially helpful if you are suffering from poor Quality
> > > Score. The tool not only gives you the Quality Score for each keyword,
> > > but if the keyword has poor Quality Score, it points to the major
> > > source of the low score. I see a lot of questions on ‘how do I
> > > increase my Quality Score?” or “why is my Quality Score low?” The Ads
> > > Diagnostic Tool provides more visibility by breaking down Quality
> > > Score into three components, Land Page Quality, keyword relevance, and
> > > landing page load time. Knowing the source of the Quality Score
> > > problem makes optimization efforts more efficient.
> > > To access the tool, click on the magnifying glass icon to the right of
> > > each keyword. A box will appear with information on the keyword’s
> > > status (showing or not showing) and Quality Score. Clicking the
> > > ‘Details and recommendations’ links provides details on the Quality
> > > Score breakdown why your ad may not be showing.- Hide quoted text -
Because AdWords is a self managed program, Google does not offer a
paid management service. That said, there are many advertising
agencies that do manage pay per click accounts. I would try doing a
search for "search engine marketing" or "pay per click management" or
something along those lines and see if there is a company who looks
like they would be a good fit for your needs.
> Sarah, I did not read the topic..... and my question my not be related
> to it.
> My question is:
> I am spendig a lot of money in this google campaing and I don't thing
> I could do this for a longer time. I am not getting enough sales,
> eventhough I am doing some sales..... Is there anyway a Google person
> can take care of my campaing and I pay her (him)? I am pretty sure I
> can get better result with a lot of less money.... Let me know if you
> can help me to find someone and if you have an idea how much it will
> cost.
> [email address]
> or
> [email address]
> Sincererly
> ana from Cuenca Cigars
> On Sep 11, 4:48 pm, AdWordsPro.Sarah wrote:
> > Hi MicheleF,
> > Have you linked your AdWords account and your Analytics account? As
> > long as the accounts are unlinked, all of your traffic will get lumped
> > into one group (so it will look like its all coming from the same
> > place). The good news is, linking the accounts is easy to do. You can
> > find (short) instructions on how to do so in the Analytics Help
> > Center:http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&ans...
> > In regards to your question concerning visits vs. clicks: The clicks
> > column in your reports indicates how many times your advertisements
> > were clicked by visitors, while visits indicates the number of unique
> > sessions initiated by your visitors. So for example, depending on the
> > length of your cookie, one user could click on your ad twice but have
> > it register as one unique visit. Return visits via bookmark and
> > incomplete page loading can also have a similar affects.
> > Finally, if you are getting a “check” for Landing Page Quality and
> > page load time, then it is keyword relevancy. When this is the case,
> > there are two major things to look at- the keyword itself and the ad
> > text. If you think the keyword is relevant, then the best thing to try
> > is making the ad text more specific. This usually requires putting the
> > keyword in a new ad group so that you can better tailor the ad text to
> > the keyword. If you try this and the Quality Score is still low, I
> > recommend pausing or deleting the keyword.
> > Hope this helps better explain things,
> > AdWordsPro Sarah
> > On Sep 11, 5:23 am, MicheleF wrote:
> > > Sarah
> > > I have been using the Diagnostic tool without much luck. It tells me
> > > I have poor quality but gives a check mark to each of the 3 metrics.
> > > My keyword is in both my ad and on the landing page. My analytics is
> > > not recording any visits at all from either adwords or referrals, only
> > > direct visits. It shows 43 clicks compared to 9 visits. (Google tells
> > > me that clicks and visits are not the same, I don't understand the
> > > difference, they point me to various tools and documents to educate
> > > me) I also have 2 other campaigns which don't have these problems.
> > > Not sure what do look at next. Any thoughts?
> > > Thanks Michele
> > > On Sep 10, 1:52 pm, AdWordsPro.Sarah wrote:
> > > > Can’t see your ad? Wondering why your CPCs are high? Not getting as
> > > > many impressions as you want? The best place to start is the Ads
> > > > Diagnostic Tool. The tool gives information about the status of each
> > > > keyword and helps you determine the best place to focus optimization
> > > > efforts.
> > > > This is especially helpful if you are suffering from poor Quality
> > > > Score. The tool not only gives you the Quality Score for each keyword,
> > > > but if the keyword has poor Quality Score, it points to the major
> > > > source of the low score. I see a lot of questions on ‘how do I
> > > > increase my Quality Score?” or “why is my Quality Score low?” The Ads
> > > > Diagnostic Tool provides more visibility by breaking down Quality
> > > > Score into three components, Land Page Quality, keyword relevance, and
> > > > landing page load time. Knowing the source of the Quality Score
> > > > problem makes optimization efforts more efficient.
> > > > To access the tool, click on the magnifying glass icon to the right of
> > > > each keyword. A box will appear with information on the keyword’s
> > > > status (showing or not showing) and Quality Score. Clicking the
> > > > ‘Details and recommendations’ links provides details on the Quality
> > > > Score breakdown why your ad may not be showing.- Hide quoted text -
> Can’t see your ad? Wondering why your CPCs are high? Not getting as
> many impressions as you want? The best place to start is the Ads
> Diagnostic Tool. The tool gives information about the status of each
> keyword and helps you determine the best place to focus optimization
> efforts.
> This is especially helpful if you are suffering from poor Quality
> Score. The tool not only gives you the Quality Score for each keyword,
> but if the keyword has poor Quality Score, it points to the major
> source of the low score. I see a lot of questions on ‘how do I
> increase my Quality Score?” or “why is my Quality Score low?” The Ads
> Diagnostic Tool provides more visibility by breaking down Quality
> Score into three components, Land Page Quality, keyword relevance, and
> landing page load time. Knowing the source of the Quality Score
> problem makes optimization efforts more efficient.
> To access the tool, click on the magnifying glass icon to the right of
> each keyword. A box will appear with information on the keyword’s
> status (showing or not showing) and Quality Score. Clicking the
> ‘Details and recommendations’ links provides details on the Quality
> Score breakdown why your ad may not be showing.
> I have spent literally hours reading your information..I need some
> personal help...just walk me through this. I don't get this.
> On Sep 10, 10:52 am, AdWordsPro.Sarah wrote:
> > Can’t see your ad? Wondering why your CPCs are high? Not getting as
> > many impressions as you want? The best place to start is the Ads
> > Diagnostic Tool. The tool gives information about the status of each
> > keyword and helps you determine the best place to focus optimization
> > efforts.
> > This is especially helpful if you are suffering from poor Quality
> > Score. The tool not only gives you the Quality Score for each keyword,
> > but if the keyword has poor Quality Score, it points to the major
> > source of the low score. I see a lot of questions on ‘how do I
> > increase my Quality Score?” or “why is my Quality Score low?” The Ads
> > Diagnostic Tool provides more visibility by breaking down Quality
> > Score into three components, Land Page Quality, keyword relevance, and
> > landing page load time. Knowing the source of the Quality Score
> > problem makes optimization efforts more efficient.
> > To access the tool, click on the magnifying glass icon to the right of
> > each keyword. A box will appear with information on the keyword’s
> > status (showing or not showing) and Quality Score. Clicking the
> > ‘Details and recommendations’ links provides details on the Quality
> > Score breakdown why your ad may not be showing.
