Having a report that shows every query that triggered your ad is
incredibly large and difficult for Google to process in an efficient
and time effective manner. As a result, all of the low traffic
"outlier" keywords are aggregated and placed under the "other unique
queries" heading.
I like to think about it like this: If I am running on the keyword
'purple socks' a user might search 'where can I find a new pair of
purple wool socks near me?'. This query would trigger your ad, but it
is a highly unique search that is unlikely to happen more than once. I
usually tell people that, if the keyword is lumped into 'other unique
queries', is very low traffic and not a keyword you would want to add
to your account. This also helps you figure out which keywords are the
right ones to add without cluttering your account.
> Having a report that shows every query that triggered your ad is
> incredibly large and difficult for Google to process in an efficient
> and time effective manner. As a result, all of the low traffic
> "outlier" keywords are aggregated and placed under the "other unique
> queries" heading.
> I like to think about it like this: If I am running on the keyword
> 'purple socks' a user might search 'where can I find a new pair of
> purple wool socks near me?'. This query would trigger your ad, but it
> is a highly unique search that is unlikely to happen more than once. I
> usually tell people that, if the keyword is lumped into 'other unique
> queries', is very low traffic and not a keyword you would want to add
> to your account. This also helps you figure out which keywords are the
> right ones to add without cluttering your account.
> Best,
> AdWordsPro Sarah
> On Sep 23, 10:06 pm, dewan wrote:
> > when i run the search query report.
> > I do not get to see the query that the customer puts. Instead i see "1
> > other unique queries"
Feature request: Could you have your software developers modify the
algorithm that determines which queries are dumped into the "other
unique queries" bucket(s)? For any advertiser using conversion
tracking, the raw search queries that led to conversions are important
pieces of information. Even if there is only 1 click from 1
impression, that's useful data for advertisers. (Not all advertisers
use Analytics.) This data should be visible from w/in the AdWords
product itself.
So, my request is that all search queries that led to a conversion be
reported in the Search Query Performance report, regardless of the
click or impression volume.
> Having a report that shows every query that triggered your ad is
> incredibly large and difficult for Google to process in an efficient
> and time effective manner. As a result, all of the low traffic
> "outlier" keywords are aggregated and placed under the "other unique
> queries" heading.
> I like to think about it like this: If I am running on the keyword
> 'purple socks' a user might search 'where can I find a new pair of
> purple wool socks near me?'. This query would trigger your ad, but it
> is a highly unique search that is unlikely to happen more than once. I
> usually tell people that, if the keyword is lumped into 'other unique
> queries', is very low traffic and not a keyword you would want to add
> to your account. This also helps you figure out which keywords are the
> right ones to add without cluttering your account.
> Best,
> AdWordsPro Sarah
> On Sep 23, 10:06 pm, dewan wrote:
> > when i run the search query report.
> > I do not get to see the query that the customer puts. Instead i see "1
> > other unique queries"
> > Having a report that shows every query that triggered your ad is
> > incredibly large and difficult for Google to process in an efficient
> > and time effective manner. As a result, all of the low traffic
> > "outlier" keywords are aggregated and placed under the "other unique
> > queries" heading.
> > I like to think about it like this: If I am running on the keyword
> > 'purple socks' a user might search 'where can I find a new pair of
> > purple wool socks near me?'. This query would trigger your ad, but it
> > is a highly unique search that is unlikely to happen more than once. I
> > usually tell people that, if the keyword is lumped into 'other unique
> > queries', is very low traffic and not a keyword you would want to add
> > to your account. This also helps you figure out which keywords are the
> > right ones to add without cluttering your account.
> > Best,
> > AdWordsPro Sarah
> > On Sep 23, 10:06 pm, dewan wrote:
> > > when i run the search query report.
> > > I do not get to see the query that the customer puts. Instead i see "1
> > > other unique queries"
The problem with the search query report displaying x number of other
search queries is that no only do we use it to expand our campaigns
and find converting keyphrases, we also use it to find negative
keywords that should be added to the campaign.
This negative keyword research through SQ reports is becoming
increasingly important, especially as Google now calculates the
Quality Score and whether your ad will display for every search query
individually...
If I cannot ensure that might ads dont appear for irrelevant searches
properly, this will impact the relevance of PPC ads.
For example the other day, my broad match "background music" triggered
ad display for "high school musical tracks"... that's just way too
broad, and that's why we need the SQ reports to give more
information.
> Having a report that shows every query that triggered your ad is
> incredibly large and difficult for Google to process in an efficient
> and time effective manner. As a result, all of the low traffic
> "outlier" keywords are aggregated and placed under the "other unique
> queries" heading.
The only comfort I can offer is that most of the keywords included in
'other unique queries' will not be searched again. So, for example, if
I searched 'what was the background music in that Woody Allen film
trailer', it would most likely fall under 'other unique queries'. That
said, no one is going to search that exact phrase again, so there is
no need to add it as a negative.
My suggestion is to look at keywords that have low CTR. I would then
break these keywords out into the three match types so you can get
better viability into the performance of each match type. If the broad
match is under performing, I would consider using phrase of exact
match in replace of broad.
> The problem with the search query report displaying x number of other
> search queries is that no only do we use it to expand our campaigns
> and find converting keyphrases, we also use it to find negative
> keywords that should be added to the campaign.
> This negative keyword research through SQ reports is becoming
> increasingly important, especially as Google now calculates the
> Quality Score and whether your ad will display for every search query
> individually...
> If I cannot ensure that might ads dont appear for irrelevant searches
> properly, this will impact the relevance of PPC ads.
> For example the other day, my broad match "background music" triggered
> ad display for "high school musical tracks"... that's just way too
> broad, and that's why we need the SQ reports to give more
> information.
> "It's all about results!" :D
> Regards,
> Eloi
> AdWordsPro.Sarah wrote:
> > HI Dewan,
> > Having a report that shows every query that triggered your ad is
> > incredibly large and difficult for Google to process in an efficient
> > and time effective manner. As a result, all of the low traffic
> > "outlier" keywords are aggregated and placed under the "other unique
> > queries" heading.
It's quite frustrating to generate a Search Query Report, sort by
conversions, and then find that many of the search queries that led to
conversions are listed in a "N other unique queries" line. At the
very least, can the report be changed to show the search queries for
*all* conversions?
> The only comfort I can offer is that most of the keywords included in
> 'other unique queries' will not be searched again. So, for example, if
> I searched 'what was the background music in that Woody Allen film
> trailer', it would most likely fall under 'other unique queries'. That
> said, no one is going to search that exact phrase again, so there is
> no need to add it as a negative.
> My suggestion is to look at keywords that have low CTR. I would then
> break these keywords out into the three match types so you can get
> better viability into the performance of each match type. If the broad
> match is under performing, I would consider using phrase of exact
> match in replace of broad.
> Best,
> AdWordsPro Sarah
> > Hi Sarah
> > The problem with the search query report displaying x number of other
> > search queries is that no only do we use it to expand our campaigns
> > and find converting keyphrases, we also use it to find negative
> > keywords that should be added to the campaign.
> > This negative keyword research through SQ reports is becoming
> > increasingly important, especially as Google now calculates the
> > Quality Score and whether your ad will display for every search query
> > individually...
> > If I cannot ensure that might ads dont appear for irrelevant searches
> > properly, this will impact the relevance of PPC ads.
> > For example the other day, my broad match "background music" triggered
> > ad display for "high school musical tracks"... that's just way too
> > broad, and that's why we need the SQ reports to give more
> > information.
> > "It's all about results!" :D
> > Regards,
> > Eloi
> > AdWordsPro.Sarah wrote:
> > > HI Dewan,
> > > Having a report that shows every query that triggered your ad is
> > > incredibly large and difficult for Google to process in an efficient
> > > and time effective manner. As a result, all of the low traffic
> > > "outlier" keywords are aggregated and placed under the "other unique
> > > queries" heading.
I totally agree. On my last report, I have 11 conversions under the
'other unique queries' column. It does not make much sense to 'hide'
this information from both a conversion and a negative keyword
perspective. Google has the technology to provide this info.
> It's quite frustrating to generate a SearchQuery Report, sort by
> conversions, and then find that many of the search queries that led to
> conversions are listed in a "N other unique queries" line. At the
> very least, can the report be changed to show the search queries for
> *all* conversions?
> Thanks for your help.
> -Rich @ Apogee Web Consulting LLC
> On Sep 29, 3:58 pm, AdWordsPro.Sarah wrote:
> > HI Eloi,
> > The only comfort I can offer is that most of the keywords included in
> > 'other unique queries' will not be searched again. So, for example, if
> > I searched 'what was the background music in that Woody Allen film
> > trailer', it would most likely fall under 'other unique queries'. That
> > said, no one is going to search that exact phrase again, so there is
> > no need to add it as a negative.
> > My suggestion is to look at keywords that have low CTR. I would then
> > break these keywords out into the three match types so you can get
> > better viability into the performance of each match type. If the broad
> > match is under performing, I would consider using phrase of exact
> > match in replace of broad.
> > Best,
> > AdWordsPro Sarah
> > > Hi Sarah
> > > The problem with the searchquery reportdisplaying x number of other
> > > search queries is that no only do we use it to expand our campaigns
> > > and find converting keyphrases, we also use it to find negative
> > > keywords that should be added to the campaign.
> > > This negative keyword research through SQ reports is becoming
> > > increasingly important, especially as Google now calculates the
> > > Quality Score and whether your ad will display for every search query
> > > individually...
> > > If I cannot ensure that might ads dont appear for irrelevant searches
> > > properly, this will impact the relevance of PPC ads.
> > > For example the other day, my broad match "background music" triggered
> > > ad display for "high school musical tracks"... that's just way too
> > > broad, and that's why we need the SQ reports to give more
> > > information.
> > > "It's all about results!" :D
> > > Regards,
> > > Eloi
> > > AdWordsPro.Sarah wrote:
> > > > HI Dewan,
> > > > Having a report that shows every query that triggered your ad is
> > > > incredibly large and difficult for Google to process in an efficient
> > > > and time effective manner. As a result, all of the low traffic
> > > > "outlier" keywords are aggregated and placed under the "other unique
> > > > queries" heading.
Yes, Google clearly has this information. It's important to
advertisers and should be visible. It seems counter to Google's
mission statement to hide this crucial data. See www.google.com/intl/en/corporate/ : "Google's mission is to organize the world's information and make it
universally accessible and useful."
Question for AdWordsPros: Is Google not organizing this information on
behalf of advertisers for philosophical or technical reasons?
If philosophical, i.e. perhaps Google thinks the reports would become
unwieldy with full information, perhaps advertisers can be given the
choice - full reports or condensed reports? If technical, perhaps the
data can be accessed piecemeal. For instance, the reports could run
as they do now, but a new feature could be added to allow an
advertiser to drill down into the "N other unique queries" data after
a report has been created.
BTW, I still contend that any raw search query that leads to a
conversion should be a part of the original search query report. Can
that feature be implemented?
> I totally agree. On my lastreport, I have 11 conversions under the
> 'other unique queries' column. It does not make much sense to 'hide'
> this information from both a conversion and a negative keyword
> perspective. Google has the technology to provide this info.
> On Oct 2, 11:08 am, Rich@Apogee wrote:
> > Hi Sarah,
> > It's quite frustrating to generate a SearchQueryReport, sort by
> > conversions, and then find that many of thesearchqueries that led to
> > conversions are listed in a "N other unique queries" line. At the
> > very least, can thereportbe changed to show thesearchqueries for
> > *all* conversions?
> > Thanks for your help.
> > -Rich @ Apogee Web Consulting LLC
> > On Sep 29, 3:58 pm, AdWordsPro.Sarah wrote:
> > > HI Eloi,
> > > The only comfort I can offer is that most of the keywords included in
> > > 'other unique queries' will not be searched again. So, for example, if
> > > I searched 'what was the background music in that Woody Allen film
> > > trailer', it would most likely fall under 'other unique queries'. That
> > > said, no one is going tosearchthat exact phrase again, so there is
> > > no need to add it as a negative.
> > > My suggestion is to look at keywords that have low CTR. I would then
> > > break these keywords out into the three match types so you can get
> > > better viability into the performance of each match type. If the broad
> > > match is under performing, I would consider using phrase of exact
> > > match in replace of broad.
> > > Best,
> > > AdWordsPro Sarah
> > > > Hi Sarah
> > > > The problem with the searchquery reportdisplaying x number of other
> > > >searchqueries is that no only do we use it to expand our campaigns
> > > > and find converting keyphrases, we also use it to find negative
> > > > keywords that should be added to the campaign.
> > > > This negative keyword research through SQ reports is becoming
> > > > increasingly important, especially as Google now calculates the
> > > > Quality Score and whether your ad will display for everysearchquery
> > > > individually...
> > > > If I cannot ensure that might ads dont appear for irrelevant searches
> > > > properly, this will impact the relevance of PPC ads.
> > > > For example the other day, my broad match "background music" triggered
> > > > ad display for "high school musical tracks"... that's just way too
> > > > broad, and that's why we need the SQ reports to give more
> > > > information.
> > > > > Having areportthat shows everyquerythat triggered your ad is
> > > > > incredibly large and difficult for Google to process in an efficient
> > > > > and time effective manner. As a result, all of the low traffic
> > > > > "outlier" keywords are aggregated and placed under the "other unique
> > > > > queries" heading.
