Working in the AdWords interface can be time consuming, especially
when you are dealing with a larger number of keywords and ad texts.
Hoping to get around this, a lot of people post asking ‘how do I make
multiple changes quickly?’ or ‘what’s the easiest way to copy and
paste an ad group/campaign?’
The answer is AdWords Editor. AdWords Editor is a free, downloadable
application for managing your account. The application offers a wide
array of features, but the basic process is simple: download your
account, make your changes, then upload your revised campaigns when
the changes are finalized.
Although there are many advanced features, I rely on Editor mostly for
optimization. Have an ad text you like in one ad group? Copy and paste
it to any ad group or campaign in the account. Want to give an ad
group new budget or location targeting? Create a new campaign and then
cut and paste the ad group in only a few seconds. Want to look at
account statistics without digging through individual ad groups?
Download performance statistics for the entire account so you can see
all keywords/ad text in one spot.
You can find complete instructions for getting started with AdWords
Editor at http://www.google.com/intl/en/adwordseditor/started.html.
Once you’re up and running, you may want to check out the AdWords
Editor Help Center for questions about features and general
navigation: http://www.google.com/support/adwordseditor/
Best,
AdWordsPro Sarah
