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Description:
Intermediate and advanced AdWords topics, including My Client Center, the Google Advertising Professionals program, managing AdWords for others, and more.
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Extremely Low CTR with Very High Conversion Rates.
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Some of the lowest performing keywords in my campaign (in terms of
CTR) are coincidentally the highest converting. These low CTRs are
killing my quality scores and I'm paying the maxim CPC. My automatic
reaction would be to increase the bids on these keywords in efforts to
boost my CTR. Or do I do nothing and continue reaping the benefits of... more »
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Cost effectivity
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How does Google Adwords compare to Reach Local or similar programs in
terms of getting how many clicks per advertising dollar??
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unbelievable CTR and other issues on the content network
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Hi,
I have struggled with the content network for years now, only dabbling
a bit in content-network-only campaigns but decided recently to get to
the bottom of some of the issues I'm seeing. I get ok conversions
(reported by google) via the content network but so much of the
placement report and the way the content network seems to work does... more »
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Foreign domain
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Hello.
I've been helping a friend with some Adwords campaigns that we
launched about a week ago. Her services are meant for English-speaking
users worldwide, but her site uses a foreign domain (not a .com). CTRs
have been OK, but I observe that the campaigns targeted for the
domain's country alone have risen their quality scores quickly, while... more »
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Maximum number of Ad Groups per Campaign
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Is there a max number of ad groups per campaign? I have read many
different numbers, 30, 50, 100 etc, but they all seem to be outdated
(not written in 2008). Anyone that can assist me with this would be
greatly appreciated!
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Internal Tracking of adwords - best practices
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Hi i am pretty new to analytics and the correct internal tracking of
adwords(not GA)
currently our company is setting up our destinationurls to look like
[link]{keyword}&a={creative}&s=1
a={creative} is our add id.
We are trying to implement our own tracking system of keywords and... more »
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No impressions and clicks
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I have to changed the number of keywords and text parts of the adwords
then i have no imressions and clicks. How can you overcome this
problem?
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Cannot Split Test Image Ads - Why?!
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I must be doing something wrong here.
I have a campaign running solely on the Content Network. Which
contains 100 adgroups that contain only image ads. 8 image ads per
adgroup (1 image ad for each of the available sizes).
Ok, so now I want to split test one of the image ad sizes - a
leaderboard. I upload an additional leaderboard image ad to split... more »
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Access administrator
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I am an access administrator but not the original creator of the
adwords - I have the same access rights as the creator and the same
title but yet i cannot obtain alot of the same information, ex the
analytics page - how do i access everything properly?
Thanks,
Sienna
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