> Is there any other information about this anywhere because it
> seems really vague?

> AdWordsPro,
> It looks like that page you're referring to was recently changed (I
> basically refer to it all the time) to add in thedisplayURLstuff.
> In fact, the old page is still cached in Google's index.  And the
> older version with no reference todisplayURLs is still here:https://adwords.google.com/support/bin/answer.py?answer=6111.  Is
> there any other information about this anywhere because it seems
> really vague.

> i.e. for rankings: what in particular about an ad'sdisplayURLis
> considered?  Whether it contains keywords, the site it belongs to,
> something about CTR?

> for minimum bids what does this mean?
> # The historical CTR of thedisplayURLs in the ad groupDisplayURLs themselves don't have CTRs, whole ads do.  So what kind
> of adjustments are being made?  Is this for accounts that are
> advertising multiple sites - to make sure one site isn't piggybacking
> on the performance of another site?  What exactly was the motivation
> behind this?

> On May 13, 1:41 pm, AdWordsPro.Jordan wrote:

> > earth-friendly,

> > The answer to your first question is that, yes, theDisplayURLcan
> > have an effect on yourQualityScore. However, the effect depends on
> > the context in which yourQualityScoreis being used and in some
> > cases, theDisplayURLis not even considered at all. For more detail
> > on each scenario, I’d suggest reading this article:http://adwords.google.com/support/bin/answer.py?answer=10215.

> > I should mention that it’s often advantageous to include keywords in
> > yourURLsince those terms will be bolded when those keywords are
> > searched upon and this may make your ads more attractive and should
> > help them stand out at the least. To this point, the difference
> > between ‘MyDomain.com/Apple-Juice’ and ‘…/Apple_Juice’ is negligible
> > as we should be able to detect the keyword ‘apple juice’ in either
> > case.

> > This brings up your second question. Simply put, no, the exact page
> > need not exist on your site. Your ad may utilize ‘www.MyDomain.com/
> > Apple-Juice’ as aDisplayURLand then have your DestinationURLread
> > as something like ‘http://www.mydomain.com/juice.php.’This would not
> > require any alteration to your site code, structure or organization
> > and may help to better target your ads.

> > For more acceptable and unacceptable examples ofDisplayURLs, I’d
> > suggest this article:http://adwords.google.com/support/bin/answer.py?answer=91451.

> > AdWordsPro.Jordan

> > On May 12, 7:54 pm, earth-friendly wrote:

> > > Hi. I saw a bunch of posts discussing thedisplayurl, but I didn't
> > > see any that answered the following questions:

> > > - Does thedisplayurlaffect thequalityscore?
> > > example: if one of my ad groups contains the keyword "apple juice",
> > > and my landing page iswww.mydomain.com/juice.php, and I set mydisplayurltowww.mydomain.com/apple-juice, will that give me a
> > > betterqualityscore? (or should it bewww.mydomain.com/apple_juice
> > > ??)

> > > - Does the actualdisplayurlhave to exist on my site?
> > > I understand that thedisplayurlshould have the same domain as the
> > > destinationurl, but in the example above, does the pagewww.mydomain.com/apple-juice
> > > need to exist?
> > > I could make it exist as a redirect towww.mydomain.com/juice.php, but
> > > I've seen negative comments about redirects.
> > > Or, I could create a page with theurlwww.mydomain.com/apple-juice,
> > > and have it be basically a copy ofwww.mydomain.com/juice.php, but
> > > with the keyword "apple juice" optimized on the page. does that make
> > > sense? Would that improve thequalityscore?

> > > My campaign seems to be working somewhat ok now, but the click-thru
> > > rates could certainly stand to be improved, and so could the
> > > positioning of the ads.

> > > Thanks in advance for any advice on these issues!