How to Set Campaign Level Device Controls (e.g., Computers && Mobile Phones Only) via Google Ads API

[Ashish Chaturvedi (Ashu)]

Hello Google Ads API Support,

I'm working with Demand Gen campaigns and need to configure devices controls at the campaign  level—specifically, to limit serving to Computers and Mobile Phones ads only. This option is available in the Google Ads UI (see attached screenshot), where I can manually select "Set specific targeting for devices" and enable just the "Computers and Mobile Phones" devices.

However, I cannot find any corresponding field or setting in the Google Ads API documentation (v18 or v19) that allows me to replicate this functionality programmatically through the API.

Could you please clarify:

1. Is there a way to set devices restrictions (e.g., Computers && Mobile Phone only) at the campaign level via the Google Ads API?

2. If so, what are the relevant fields or resource structures?

3. If not yet available, is this feature in beta, and is there any estimated timeline for API support?

Thank you in advance for your help!

[Google Ads API Forum Advisor]

Hi,

Thank you for contacting the Google Ads API support team.

Please refer to the below response to your queries respectively.

1. Is there a way to set devices restrictions (e.g., Computers && Mobile Phone only) at the campaign level via the Google Ads API? If so, what are the relevant fields or resource structures?

Yes, you can target only computers or mobile phones. You can achieve this device targeting for specific devices using the bid_modifier value in CampaignCriterion. I would recommend you to refer to this guide for additional details, along with the bid_modifier guide. 

 

Thanks,
 

Google Ads API Team

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[2025-05-13 09:13:39Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01qWmUD:ref" (ADR-00305335)