Conversion measurement without click ID

[Matthias Laqueur - BossData]

We are encoutering a problem with the Google Ads API with regards to offline data. To recap my problem : after testing we noticed that we never get any conversions based on enhanced only data, while all our gclid based api uploads are working fine. We decided to test it by sending the same events to pixels: 1x with click gclid and 1x  to another pixel without click data to see how many conversions we could register when using lead enhanced data only.

I am sending conversions to 2 different pixels through the API. To test to show that we are or aren't getting any enhanced conversions registered.

Specifically - I am doing this through the API:

- API upload all conversions to xxxxxx4921 including the GCLID that we have captured for that event.

- API upload all conversion (identical) to xxxxxx5137 excluding the GCLID and including enhanced data (hashed email) so it can only be matched on enhanced data.

If there is an attributed conversion in xxxxxx4921 then we can be sure that that event is from GADS

We would expect some of them to show in the other enhanced data only pixel xxxxxx5137 at some point.

However there are 0 conversions in the pixel that is receiving enhanced data only, but we would expect some/many conversions to show up in pixel xxxxxx5137 based on the enhanced data.

We followed the exact same approach as given by the SDK examples for uploading conversions for which you do not have click data (Upload Enhanced Conversions For Leads)

""Instead of setting gclid, populate the user_identifiers with the standardized and hashed email address or phone number of the user. If available, you may add both values in separate UserIdentifiers on the same ClickConversion.""

Our conclusion is that:

A) we are doing something wrong, but at this point I can't understand what that could be as the API accepts and replies 'click not found for enhanced data' in 100% of the API uploaded conversions? 

B) coverage of enhanced data matching to a click is really poor - but then what would be the point of offering this?

C) the API method / SDK is not yet fully supporting enhanced data in some way?

[Google Ads API Forum Advisor]

Hi Matthias,

Thank you for reaching out to us.

You may see the answers below your concerns:

A) we are doing something wrong, but at this point I can't understand what that could be as the API accepts and replies 'click not found for enhanced data' in 100% of the API uploaded conversions?

-Kindly note that if the API uploads a return error, this means that the uploads are not successful. Since you have encountered the CLICK_NOT_FOUND error, it means that no click was found for the provided user identifiers that could be applied to the specified conversion action.

For additional verification steps on your end, the following information will help you to do this:

• Verify the GCLIDs to be uploaded via the click_view report.
• Verify using the conversion_action report to make sure that the conversion actions belong to the account where they are being.

In addition, please note that you must upload the enhancement adjustment within 24 hours of the original conversion for the order_id. To avoid errors due to differences in clock times, upload the adjustment no later than several minutes before the end of the 24-hour period. You may check this documentation for more information.

However, for our team to further check and validate if you are indeed uploading accordingly, could you please provide us the complete API logs(request and response with request-id) generated on your end?

For B and C:
-For us to provide an appropriate answer and validate it, I would need your help in sending over your complete API logs (request and response with request-id) generated on your end.

You may then send the requested information via the Reply privately to author option. If this option is not available, you may send the details directly to our googleadsa...@google.com alias instead.

Best regards,

Heidi Google Ads API Team

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[Vedant Singh]

Hey Matthias, currently I'm in your shoes and not able to figure out why my enhanced conversion for leads is not showing up in the UI whereas the requests are sent successfully. On the other hand conversions with gclids are working properly without any issues. By any chance were you able to figure out the solution to it?