We hope to optimize our Android app delivery strategy and conversion rate by tracking Google installation sources and conversion data. According to Google staff, we can greatly improve the success rate of Deferred DeepLink acquisition by integrating the Google Ads s2s app conversion API.
Currently, we have successfully applied for a new MCC account and obtained a token and link Id. However, based on the API integration documentation provided in this link, https://developers.google.com/app-conversion-tracking/api/request-response-specs, I cannot understand how the actual process works.
How is this deeplink actually passed to the client app? At which stage does the app server-side complete the entire click-on-ad statistics?
Questions 1-4 do not have specific APIs, parameters, and result lists. Based on this link https://developers.google.com/app-conversion-tracking/api/request-response-specs, I cannot connect a complete workflow. Do you have a comprehensive integration document that can guide me step by step to complete the integration of this deeplink solution?
![]() |
Google Ads API Team |