Using the Google Ads s2s app conversion API to complete the integration of Deferred DeepLink poses a challenge.

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罗洪

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Feb 29, 2024, 8:28:45 AM2/29/24
to Google Ads API and AdWords API Forum

We hope to optimize our Android app delivery strategy and conversion rate by tracking Google installation sources and conversion data. According to Google staff, we can greatly improve the success rate of Deferred DeepLink acquisition by integrating the Google Ads s2s app conversion API.

Currently, we have successfully applied for a new MCC account and obtained a token and link Id. However, based on the API integration documentation provided in this link, https://developers.google.com/app-conversion-tracking/api/request-response-specs, I cannot understand how the actual process works.

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  1. 1.In steps 2 to 3, which specific API interface should the app call when it is launched for the first time, and what parameters should be used?
  2. 2.In step 4, I received the campaign id/name and ad group id/name. However, what I actually want to obtain is the deeplink, so that the app can provide targeted page display based on deeplink parameters.
  3. 3.In step 5, where should I retrieve from?
  4. 4.Throughout the process, what does our app's server-side need to do?

How is this deeplink actually passed to the client app? At which stage does the app server-side complete the entire click-on-ad statistics?

Questions 1-4 do not have specific APIs, parameters, and result lists. Based on this link https://developers.google.com/app-conversion-tracking/api/request-response-specs, I cannot connect a complete workflow. Do you have a comprehensive integration document that can guide me step by step to complete the integration of this deeplink solution?


Google Ads API Forum Advisor

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Feb 29, 2024, 10:59:59 AM2/29/24
to luoh...@gmail.com, adwor...@googlegroups.com
Hi,

Thank you for reaching out to the Google Ads API support team.

By reviewing your query, I understand that your concern is regarding the integration of deeplink solution. Since you are referring to the App Conversion Tracking and Remarketing document to complete the integration of the deeplink. Kindly note that the App Conversion Tracking and Remarketing API related concerns are out of scope for the Google Ads API team. I would recommend that you reach out to them by using the Help button within the Google Ads UI to call or email Google Ads support. Please note that our team can only assist with the technical queries/concerns related to the Google Ads API.
 
This message is in relation to case "ref:!00D1U01174p.!5004Q02rzYYS:ref"

Thanks,
 
Google Logo Google Ads API Team


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