Difference between tROAS fields

[Stephen Cubbellotti]

We are setting up a pull of data at the ad group level and are not sure the difference between the fields below around tROAS. Can you provide definitions of each of the following?

The fields are:

1. Accessible_bidding_strategy.target_roas.target_roas

2. ad_group.effective_target_roas

3. ad_group.target_roas

4. bidding_strategy.target_roas.target_roas

[Google Ads API Forum Advisor]

Hi Stephen,

Thank you for reaching out to us.

We noticed that you have a thread before regarding the differentiation of fields and we also suggest you route to the product support team via this link .

Since you reached out once more to our team and for us to further assist you, could you provide what the product team provided that is still unclear and so our team can further help with? Also could you share which API report you are using these fields with?

Feel free to send those over to our team and we would be happy to assist you further.

Best regards,

Heidi Google Ads API Team

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[Stephen Cubbellotti]

Hello Heidi,

The Product team said because it was not something you could see in the UI that they could not answer it and that it was an API team question.

Luckily, Ernie from your team was able to provide me with a very clear explanation to my question. 

Thank you,

Stephen

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Stephen Cubbellotti, PhD He/Him/His Senior Data Analyst SeatGeek 🌍     ✉️

[Google Ads API Forum Advisor]

Hi Stephen,

Thank you for the updates.

We're glad that you were able to find the information related to your concern. If you have additional questions regarding the topic being discussed in this thread, feel free to send those over to our team and we would be happy to assist you further.