customer match

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Alparslan Kapani

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May 11, 2022, 12:23:29 AM5/11/22

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Hi,

We're sending userid's through data layer in GTM. Then upload the User ID's as csv. But the match rate is around 30% all the time after uploading. Doesn't it have to be around 100% since all userid's can match with google userid's ? What should we check and careful about low match rate?

Thanks,

Google Ads API Forum Advisor

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May 12, 2022, 10:28:58 AM5/12/22

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Hi Alparslan,

Thank you for raising this concern to the Google Ads API Forum.

Since you are uploading a CSV file for a customer match, then it appears that you are using the UI which is more product specific. With this, I would recommend reaching out to the Google Ads Product Team via this link as they are the ones who are more equipped to provide support here as the UI is within their scope.

Best regards,

Jinky
Google Ads API Team