Mixed Campaign/Adgroups - Data returned from API and reporting?

[Reed]

Yet another question related to the new support for mixing keyword,
website and placement-targeted in the same campaigns or adgroups.
I've not run into problems creating them, and have a couple of test
campaigns and adgroups running that are mixed. But I'm seeing
interesting data coming back from different angles, and need to be
able to match up the performance data coming from scheduled reports
with the data in the structure reports (which shows me MAXCPC among
other things).

I’m hoping you can shed some light on what I am seeing. I created a
test campaign that has search, content match, and placement keywords
in it. When I look at the data from the daily scheduled keyword
performance report, I see Matchtypes such as
Broad
Content
Placement Targeted
Exact

When I run the Structure Report through the API, I get
Website
Broad
ContentChannel
Exact

Am I correct in believing that I should always treat “ContentChannel”
in the structure report as “Placement Targeted” when I try to match up
the data from the two reports? The “Website” type in the past has
always matched up with “Content” with no problems.

Thanks,
-reed

[AdWords API Advisor]

Hello Reed,

My guess is the same as yours: yes, "ContentChannel" should be
treated the same as "Placement Targeted". (As for why the different
report types return different values--I don't have a good answer for
that.)

I'm going to double-check with some folks from the reports team to
make sure that's the case and will let you know what I hear back.

Cheers,
-Jeff Posnick, AdWords API Team