How to treat enableSeparateContentBids

[Peer Jakobsen (AdWords API Guru)]

Hello,

It seems that since last Friday, the enableSeparateContentBids was
forced to be true on adwords.

How should we treat this in V12. Should we say,

IF content network
let enableSeparateContentBids always be true
ELSE
let enableSeparateContentBids always be false


or should we always let it be true, even for non content campaigns?

I assume that content bids on the adgroups should always be set now if
content targeting is enable on the campaign?

Thanks

[AdWords API Advisor]

Hello Peer,

First of all, I'm assuming that you've already seen this thread, but
if there are folks who want more background, please see

http://groups.google.com/group/adwords-api/browse_thread/thread/64a7d73e4e24fc56#

The full set of changes is being rolled out gradually for all
accounts. Many accounts saw this change take place last week, and
there's a very good chance that you will see it take place this week
if you haven't yet. (I personally am not a fan of having different
accounts behave in a different fashion for periods of time, as it
makes things confusing for our developers and hard to get a consistent
message across, but it's outside of my control.)

The basic change is that AdWords (whether accessed via the API or the
web interface) has done away with having to specifically enable
campaigns for separate content bids. All campaigns are always enabled
for separate content bids. You probably noticed that the
enableSeparateContentBids field no longer exists in the v13 Campaign
object, as it's no longer meaningful.

As for the majority of folks who are still using v12, while
enableSeparateContentBids is still exposed on the Campaign object, you
should treat it like it's always true. Don't worry if you don't have
content bids set on the ad group level, or if you don't plan on
targeting your campaigns for the content network--the net effect of
this change is that all campaigns have the option of setting separate
content bids if they choose to, without having to worry about enabling
that attribute on the Campaign object first.

Cheers,
-Jeff Posnick, AdWords API Team


On Oct 27, 1:34 pm, "Peer Jakobsen (AdWords API Guru)"

[Peer Jakobsen (AdWords API Guru)]

Hi Jeff,

Thanks a lot for clarifying this.

Cheers,
Peer Jakobsen