What is Stats -> totalConvValue?

[JosipK]

Hi,

I am exploring AdWords API v201008 and I can't understand Stats -> totalConvValue property.

On http://code.google.com/apis/adwords/docs/reference/latest/AdGroupCriterionService.Stats.html stands:
totalConvValue - xsd:long - Total conversion rate.

What is totalConvValue?
Is it total revenue?
Why is its type long (and not the money)?
From where Google gets this value?

Regards,
Josip

[AdWords API Advisor]

Hi Josip,

A conversion target can be assigned a value, and this field is the sum
of that value over all conversions.

http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6343

Best,
- Eric Koleda, AdWords API Team

On Nov 22, 8:46 am, JosipK <gemtest...@gmail.com> wrote:
> Hi,
>
> I am exploring AdWords API v201008 and I can't understand Stats ->
> totalConvValue property.
>

> Onhttp://code.google.com/apis/adwords/docs/reference/latest/AdGroupCrit...

[JosipK]

Hi,

If I set for conversion target ("Revenue for your conversion" in adwords web interface) value 5.20 (so 5.20 $ per one conversion) and then I have two conversions what would be totalConvValue?
10? 11? Some other value?

Best,
Josip

 

[AdWords API Advisor]

Hi Josip,

The field would contain $10.20.

Best,
- Eric

[JosipK]

Hi,

$5.20 * 2 conversions = $10.40 (not $10.20)

How can field of type long (totalConvValue is of type long) contain floating point value ($10.40)?

I agree with you that result should be $10.40 - but type of field is long (it's not money, double, in micros, or something similar)!?


Thanks for your answers!


Best,
Josip

[AdWords API Advisor]

Hi Josip,

My apologies, I had meant to type $10.40. I see what you mean now,
regarding decimal truncation. I'll start a conversation with the core
engineering team, but in the mean time can you test it out? I don't
have any conversion data in my test account, but if you run a report
you should be able to see the result.

Best,
- Eric

[JosipK]

Hi,

I have download some campaign using AdWords API (I have used CampaignService) and the results are:
totalConvValue = 82
conversions = 54
valuePerConv = 1.5185185185185186 (82/54 - it's probably calculated as totalConvValue / conversions)

I see the same results through adwords.google.com web interface:
Total conv. value = 82
Cov.(1-per-click) = 54
Value/Conv.(1-per-click) = 1.5

Unfortunately, we have account with value for conversion set to 1 (we'll change that when we find some time) so I can't see how Google manages this. But we have customers with such scenario. And I am curious...

Best,
Josip

[AdWords API Advisor]

Hi Josip,

Let us know if any problems arise. I've made the core engineering
team aware of the problem, but I don't know when the field type can be
changed.

Best,
- Eric