Strangely low search volumes for local exact match keywords

[Martin]

We have noticed a a huge drop in local (sv_SE) exact match targeting
for most (or all) keywords we are interested in.

The search volumes in the API also differ largely from the values in
the Keyword Tool.

Is there being work done to correct this issue?

[Martin]

I've found out some more about the low values for exact keyword match
on local search volumes.

Update:

The search volumes in STATS requests differ from the search volumes in
IDEAS requests. This explains why we experience different values in
the keyword tools. Is this an old issue that has resurfaced? A fix for
clients would be to exploit STATS requests, which is how it had to be
done quite some time ago. However, to ensure values for all keywords
there is an overhead in API-units.

Are you looking into this discrepancy between the two data sources?

Best regards
--
Martin

[AdWords API Advisor]

Hi Martin,

STATS request are the preferred method of getting statistics for known
keywords, while IDEAS is appropriate for generating related keywords.
There have been cases in the past where STATS and IDEAS returned
different results, and we're working to ensure that this doesn't
happen going forward. I'm not seeing this behavior across all
keywords, can you provide some samples that exhibit this behavior?

Best,
- Eric Koleda, AdWords API Team

[MRL]

I asked same question in https://groups.google.com/forum/?fromgroups#!topic/adwords-api/AnyLaabAAnY but didn't get reply :(

Anyhow, I'll pitch in my example.  Keyword 'pet insurance', Exact for Australia - figures differ from 6,600 for IDEAS and 1,900 for STATS

Thanks
Mark

[Martin]

Most keywords we are interested in are affected.

We use the targeting idea service for keyword data. For search volume
data we use the STATS request with the language target swedish,
country target sweden and exact keyword match type. For keyword
suggestions we use the IDEAS request type with the exact same search
criteria. The average targeted monthly search volumes accompanied in
IDEAS responses are of expected amplitude (and identical to the those
of the online AdWords Keyword tool), while the average targeted
monthly search volumes in STATS responses are most often unreasonably
low.

These three examples represent the general problem:

KEYWORD | IDEAS | STATS
catering stockholm 49500 | 480
webbyrå | 18100 | 260
sökmotoroptimering | 9900 | 390

There are many other similar threads about this problem, like the
response above or http://groups.google.com/group/adwords-api/browse_thread/thread/027c8b69a6c00276

Is it possible that the local exact search volumes of sweden/swedish
are affected to a higher degree than other local targetings?

Keep us updated.

Best regards
--
Martin
Software Developer
Jajja Communications AB


On Feb 10, 9:41 pm, AdWords API Advisor <adwordsapiadvi...@google.com>
wrote:

[Martin]

[Daniel]

Hi Eric,

One example that is reproducible at the moment is the phrase 'catering
stockholm', which has the same meaning in both swedish and english.

Using the online AdWords Keyword Tool and targeting Sweden and
swedish, we get the following results for the local estimated search
volume:
broad match: 49500
phrase match: 49500
exact match: 49500

Using the AdWords API with the same targeting and keyword yields the
following results:
broad match: 49500
phrase match: 49500
exact match: 480

So using exact matching and targeting Sweden/swedish gives us a local
estimated search volume which is clearly differing from the results we
get when using the online tool.
Other keywords/phrases that seem to experience the same differences in
online vs API values are 'webbyrå', 'restaurang stockholm' and
'sökmotoroptimering'. It seems to affect only the volumes for exact
match data though.

Best regards,
Daniel

On Feb 10, 9:41 pm, AdWords API Advisor <adwordsapiadvi...@google.com>
wrote:

[AdWords API Advisor]

Hi All,

Thank you for the detailed information. I've been able to replicate
this issue, and I'll work with the core engineering team to address
it.

Best,
- Eric

[Martin]

Thanks for the response!

I'd be very happy to receive updates on the progress of this issue.


By the way, there seem to be some timeout bug in this forum, why there
are 3 identical/similar posts describing the issue. The message seems
lost after posting, and then reappears much later in the thread.

Best regards
--
Martin


On Feb 14, 11:56 pm, AdWords API Advisor

[Sean Taylor]

Are you going to post to the forums when this is fixed or email people individually?  Either way, I'd love to know when this is fixed.

Thanks!

[AdWords API Advisor]

Hi All,

The core engineering team has isolated the issue, although I'm not
sure when a fix will be available. I'll update this thread when I
have more information.

Best,
- Eric

[phase10]

Update please

[ypg]

Is this still the case? -- I'm seeing differences for exact matches in Canada.