[AdWords Agency Blog] Quality Score fact of the week
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AdWords Agency Blog
Jun 29, 2009, 4:40:00 PM6/29/09
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A few months ago, we ran a series of posts on a hot topic among our agency clients: Quality Score. Due to the popularity of the series, we'll be bringing you more facts about this important metric on a weekly basis. We hope you find these useful, and here's our first installment:
A higher bid will not improve your Quality Score. Your Quality Score is determined by a number of factors, clickthrough rate (CTR) foremost amongst them, and is normalized to compensate for the higher CTR that ads in higher positions accrue. By simply increasing your bid for a keyword, you will likely increase the position of your ad on the page, but you won't be impacting the Quality Score for that keyword.
Posted by Dan Friedman, Product Marketing Manager
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Posted By AdWords Agency Blog to AdWords Agency Blog at 6/29/2009 01:40:00 PM
A higher bid will not improve your Quality Score. Your Quality Score is determined by a number of factors, clickthrough rate (CTR) foremost amongst them, and is normalized to compensate for the higher CTR that ads in higher positions accrue. By simply increasing your bid for a keyword, you will likely increase the position of your ad on the page, but you won't be impacting the Quality Score for that keyword.
Posted by Dan Friedman, Product Marketing Manager
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Posted By AdWords Agency Blog to AdWords Agency Blog at 6/29/2009 01:40:00 PM
AdWords Agency Blog
Jul 6, 2009, 2:53:14 PM7/6/09
to adwords-agen...@googlegroups.com
We're back with our second Quality Score fact. This week's contribution to our newly revived series is:
Quality Score does not suffer when your ads are paused or showing infrequently. One of the factors that determines Quality Score is the performance of a keyword in combination with its associated ads. Pausing ads or showing them infrequently doesn't affect Quality Score since they aren't accruing any performance data while they're not active. So there's no need to worry if you run seasonal or low-exposure campaigns for your clients, your Quality Score won't drop while the ads aren't showing.
Posted by Dan Friedman, Product Marketing Manager
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Posted By AdWords Agency Blog to AdWords Agency Blog at 7/06/2009 11:48:00 AM
Quality Score does not suffer when your ads are paused or showing infrequently. One of the factors that determines Quality Score is the performance of a keyword in combination with its associated ads. Pausing ads or showing them infrequently doesn't affect Quality Score since they aren't accruing any performance data while they're not active. So there's no need to worry if you run seasonal or low-exposure campaigns for your clients, your Quality Score won't drop while the ads aren't showing.
Posted by Dan Friedman, Product Marketing Manager
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