Have you opted-in to image ads? If not, I'd encourage you to do so. By
opting-in to both text and image ads, you can take advantage of all
the available ad inventory for your pages. Text and image ads will
compete to appear on your pages, and we'll display the ads that will
perform best on your page.
To opt-in to image ads, go to the 'My Account' tab, and - under 'Ad
Type Preference' - set your preference to 'Display text and image ads
in all ad units.' As mentioned in your account, you can also override
your ad preference on a page-by-page basis, by selecting the desired
Ad Type option in your Ad layout code page.
Google always pimps the image ads, but typically I don't see the
value...the recent change I did down to 300x250 and switching to text
and images saw some increase, but the reports say that was due to a
different change of moving a different ad, and thats the one that also
stayed text based.
Images and media always stand out and scream "I'm an ad", there is no
real way to blend it into your site, it always stands out.
I'll never stand this advice outside the possible issue it makes
Google more money, because it doesn't make me any more.
Anyone else have other experiences, I'd love to know if it's just me
doinging something wrong or what...
> Have you opted-in to image ads? If not, I'd encourage you to do so. By
> opting-in to both text and image ads, you can take advantage of all
> the available ad inventory for your pages. Text and image ads will
> compete to appear on your pages, and we'll display the ads that will
> perform best on your page.
> To opt-in to image ads, go to the 'My Account' tab, and - under 'Ad
> Type Preference' - set your preference to 'Display text and image ads
> in all ad units.' As mentioned in your account, you can also override
> your ad preference on a page-by-page basis, by selecting the desired
> Ad Type option in your Ad layout code page.
> Images and media always stand out and scream "I'm an ad", there is no
> real way to blend it into your site, it always stands out.
I agree. I have made my sites primarily for the sake of my visitors,
and since I loathe image ads, I won't put them on my sites - even if
they did happen to make more money. They're ugly, they're irritating,
and if I see one, it usually makes me leave a site immediately.
Occasionally I click a text ad on someone else's site if it interests
me, but nothing would persuade me to click an image ad.
> we'll display the ads that will
> perform best on your page.
No, Google will display the ads the pay the most, not the ones that
perform the best (see my comments about the "Quality" bot, and it's
abject failure). And since I put image ads back into the equation, I'm
slowly filling my competitive ad filter again with those that simply
scream "I'm garbage, click on me!"
I use 728x90 leaderboards almost exclusively, and that cuts out a lot
of the junk targeted at the 300x250 niche (which format I just don't
use because it doesn't work for me). REI, Dick's Sporting Goods,
they're tastefully done images and fit in with my content nicely. But
some of the others, no thanks.
When I brought image ads back in, I did it only on certain channels
that feed certain spots on certain pages. I did not do a global
change: been there, done that, that was quite a few hours I'll never
get back.
PS: When I sell ads of my own, they tend to be images, images that I
have complete control over. The photography is top-notch, I build them
to blend nicely into their targeted pages and the CTR on those dwarfs
the AdSense CTR's on similar locations on similar pages.
> To opt-in to image ads, go to the 'My Account' tab, and - under 'Ad
> Type Preference' - set your preference to 'Display text and image ads
> in all ad units.' As mentioned in your account, you can also override
> your ad preference on a page-by-page basis, by selecting the desired
> Ad Type option in your Ad layout code page.
I haven't been involved in this long enough to accurately gauge the
difference from visual to text ads, but I have noticed that while I've
got graphic ads enabled, they almost never actually show up.
I think the impact and relative value of gfx v text is likely to be
different depending on the surrounding environment. My site layout is
a little on the graphical side, and so I really don't mind seeing
graphical ads. Plus it's a very dark earth-tone background graphic
with a black alpha transparency in the background of the content area,
so it's going to be REALLY hard to find something that clashes with it
so badly as to be really intrusive.
I wonder if it's just because my site is currently pretty content-
light and most of that content centers on the actual design process of
the site itself, and so the ads that come into context just don't have
many graphical ads available?
Be nice to figure these things out now, when I've deliberately shot my
traffic rate down to nearly nothing as I completely repurpose my
sites, rather than six months from now when the content has driven my
traffic back up and I should be making a little money :)
> Have you opted-in to image ads? If not, I'd encourage you to do so. By
> opting-in to both text and image ads, you can take advantage of all
> the available ad inventory for your pages. Text and image ads will
> compete to appear on your pages, and we'll display the ads that will
> perform best on your page.
> To opt-in to image ads, go to the 'My Account' tab, and - under 'Ad
> Type Preference' - set your preference to 'Display text and image ads
> in all ad units.' As mentioned in your account, you can also override
> your ad preference on a page-by-page basis, by selecting the desired
> Ad Type option in your Ad layout code page.
I own a home and garden site, the few image ads that are related and
show look nice at the bottom of my content thanks. I do notice that
there are very few ads available, you guys at Google need to do better
marketing in this area. The ones done by National Geographic look
spectacular on environmental blogs.
I did say no to blending Adsense my content, that to me is spam, I
wish you guys at Google would rethink your advice in this area.
Adsense creeping into content looks really bad, Adsense above, below
and around content looks fine.
> I haven't been involved in this long enough to accurately gauge the
> difference from visual to text ads, but I have noticed that while I've
> got graphic ads enabled, they almost never actually show up.
> I think the impact and relative value of gfx v text is likely to be
> different depending on the surrounding environment. My site layout is
> a little on the graphical side, and so I really don't mind seeing
> graphical ads. Plus it's a very dark earth-tone background graphic
> with a black alpha transparency in the background of the content area,
> so it's going to be REALLY hard to find something that clashes with it
> so badly as to be really intrusive.
> I wonder if it's just because my site is currently pretty content-
> light and most of that content centers on the actual design process of
> the site itself, and so the ads that come into context just don't have
> many graphical ads available?
> Be nice to figure these things out now, when I've deliberately shot my
> traffic rate down to nearly nothing as I completely repurpose my
> sites, rather than six months from now when the content has driven my
> traffic back up and I should be making a little money :)
> On Mar 18, 11:15 am, AdSensePro Ashley wrote:
> > Hi all,
> > This week, I'd like to talk about image ads.
> > Have you opted-in to image ads? If not, I'd encourage you to do so. By
> > opting-in to both text and image ads, you can take advantage of all
> > the available ad inventory for your pages. Text and image ads will
> > compete to appear on your pages, and we'll display the ads that will
> > perform best on your page.
> > To opt-in to image ads, go to the 'My Account' tab, and - under 'Ad
> > Type Preference' - set your preference to 'Display text and image ads
> > in all ad units.' As mentioned in your account, you can also override
> > your ad preference on a page-by-page basis, by selecting the desired
> > Ad Type option in your Ad layout code page.
re: blending - I'll likely start including a box ad within the body of
my content articles, I haven't really made that decision yet. If I
set it up as an offset block within the article body, the way Yahoo
news does their inline ads, for instance, I think it'll look all
right. The other ad blocks i have in my page templates - one tower ad
to the right of the content area, one 120x120 box ad at the bottom of
my 'latest articles' block on the right side of the page, and one
'strip' ad across the bottom of each page - are nice and unobtrusive,
but I worry they may prove *too* unobtrusive in the long run.
> I own a home and garden site, the few image ads that are related and
> show look nice at the bottom of my content thanks. I do notice that
> there are very few ads available, you guys at Google need to do better
> marketing in this area. The ones done by National Geographic look
> spectacular on environmental blogs.
> I did say no to blending Adsense my content, that to me is spam, I
> wish you guys at Google would rethink your advice in this area.
> Adsense creeping into content looks really bad, Adsense above, below
> and around content looks fine.
> On Mar 18, 3:52 pm, John Henry wrote:
> > I haven't been involved in this long enough to accurately gauge the
> > difference from visual to text ads, but I have noticed that while I've
> > got graphic ads enabled, they almost never actually show up.
> > I think the impact and relative value of gfx v text is likely to be
> > different depending on the surrounding environment. My site layout is
> > a little on the graphical side, and so I really don't mind seeing
> > graphical ads. Plus it's a very dark earth-tone background graphic
> > with a black alpha transparency in the background of the content area,
> > so it's going to be REALLY hard to find something that clashes with it
> > so badly as to be really intrusive.
> > I wonder if it's just because my site is currently pretty content-
> > light and most of that content centers on the actual design process of
> > the site itself, and so the ads that come into context just don't have
> > many graphical ads available?
> > Be nice to figure these things out now, when I've deliberately shot my
> > traffic rate down to nearly nothing as I completely repurpose my
> > sites, rather than six months from now when the content has driven my
> > traffic back up and I should be making a little money :)
> > On Mar 18, 11:15 am, AdSensePro Ashley wrote:
> > > Hi all,
> > > This week, I'd like to talk about image ads.
> > > Have you opted-in to image ads? If not, I'd encourage you to do so. By
> > > opting-in to both text and image ads, you can take advantage of all
> > > the available ad inventory for your pages. Text and image ads will
> > > compete to appear on your pages, and we'll display the ads that will
> > > perform best on your page.
> > > To opt-in to image ads, go to the 'My Account' tab, and - under 'Ad
> > > Type Preference' - set your preference to 'Display text and image ads
> > > in all ad units.' As mentioned in your account, you can also override
> > > your ad preference on a page-by-page basis, by selecting the desired
> > > Ad Type option in your Ad layout code page.
> > we'll display the ads that will
> > perform best on your page.
> No, Google will display the ads the pay the most, not the ones that
> perform the best (see my comments about the "Quality" bot, and it's
> abject failure). And since I put image ads back into the equation, I'm
> slowly filling my competitive ad filter again with those that simply
> scream "I'm garbage, click on me!"
That's further proof that Ashley is right.
The ads you received must have performed well for your niche...
irrespective of the CPC/CPM value.
They may not be suitable, but they performed well for others... which
is the basis of our discussion in the other thread. The rules &
statistics from other sites cannot be applied to your own... as no two
sites perform in the same way.
Unless the site is heavily image-driven, I think image ads tend to
promote ad-blindness because they stand out from the rest of the
site. That said, I found that on the whole, image ads were from
genuine advertisers as there's more work involved in publishing an eye-
catching ad.
If you're in any doubt as to the relative performance of image ads
over their text counterparts... think about why some leading
advertisers simply type their adverts in text format but save it as an
image! The only viable reasons for doing that (that I can think of)
would be:
1. They're too lazy to design an actual image, in which case they'd
opt for a standard text ad anyway
or...
2. Image ads take precedence over text ads (in adsense) but text ads
perform better for both the advertisers and publishers.
That's an image formatted to look like text? Why would an advertiser
spend more time and effort to make an advert look more or less like a
standard advert?
"Why would an advertiser spend more time and effort to make an advert
look more or less like a standard advert?"
Cuz news font style still catches human attention, it is in our genes,
newspaper is still attractive to the minds old media trained eye? ;-)
My site is more about the written word so adding an image ad block
spruces it up a bit, for people who like images they will click, for
old school there is traditional Adsense text links in the sidebar.
> > > we'll display the ads that will
> > > perform best on your page.
> > No, Google will display the ads the pay the most, not the ones that
> > perform the best (see my comments about the "Quality" bot, and it's
> > abject failure). And since I put image ads back into the equation, I'm
> > slowly filling my competitive ad filter again with those that simply
> > scream "I'm garbage, click on me!"
> That's further proof that Ashley is right.
> The ads you received must have performed well for your niche...
> irrespective of the CPC/CPM value.
> They may not be suitable, but they performed well for others... which
> is the basis of our discussion in the other thread. The rules &
> statistics from other sites cannot be applied to your own... as no two
> sites perform in the same way.
> Unless the site is heavily image-driven, I think image ads tend to
> promote ad-blindness because they stand out from the rest of the
> site. That said, I found that on the whole, image ads were from
> genuine advertisers as there's more work involved in publishing an eye-
> catching ad.
> If you're in any doubt as to the relative performance of image ads
> over their text counterparts... think about why some leading
> advertisers simply type their adverts in text format but save it as an
> image! The only viable reasons for doing that (that I can think of)
> would be:
> 1. They're too lazy to design an actual image, in which case they'd
> opt for a standard text ad anyway
> or...
> 2. Image ads take precedence over text ads (in adsense) but text ads
> perform better for both the advertisers and publishers.
> That's an image formatted to look like text? Why would an advertiser
> spend more time and effort to make an advert look more or less like a
> standard advert?
> > > we'll display the ads that will
> > > perform best on your page.
> > No, Google will display the ads the pay the most, not the ones that
> > perform the best
I can only speak for what I've seen work on my site. Certain image ads
do perform well (and pay good) but only in certain positions on
certain pages. Certain others may perform well but don't pay. Most
image ads I've come across on my site don't fit in, don't perform AND
don't pay... so showing these non-working image ads cuts out
potentially better performing text ads and they end up costing me.
And there is one ad that I was seeing for quite a while: text done as
an image. It was for a Thanksgiving rental in the heart of the San
Juan Mountains of Colorado. It may have performed well in November but
when I last saw it in February, well... and I know that's not Google's
fault, it's the advertiser for not paying attention themselves.
Which brings up another point: I'll sometimes take a URL off an ad and
type it into a new browser window. Often enough I get a 404. I would
think that visitors to my site who click on those particular ads also
get a 404. The only folks who profit from that (perhaps) are inside
Google (I can't tell if I'm getting paid for the click or not),
because the advertiser is flushing their own money by not paying
attention . But it detracts from the overall "ad" experience, wouldn't
you say?
And obviously, there's a bit of heat around this topic...
> Google always pimps the image ads, but typically I don't see the
> value...the recent change I did down to 300x250 and switching to text
> and images saw some increase, but the reports say that was due to a
> different change of moving a different ad, and thats the one that also
> stayed text based.
> Images and media always stand out and scream "I'm an ad", there is no
> real way to blend it into your site, it always stands out.
> I'll never stand this advice outside the possible issue it makes
> Google more money, because it doesn't make me any more.
> Anyone else have other experiences, I'd love to know if it's just me
> doinging something wrong or what...
> On Mar 18, 10:15 am, AdSensePro Ashley wrote:
> > Hi all,
> > This week, I'd like to talk about image ads.
> > Have you opted-in to image ads? If not, I'd encourage you to do so. By
> > opting-in to both text and image ads, you can take advantage of all
> > the available ad inventory for your pages. Text and image ads will
> > compete to appear on your pages, and we'll display the ads that will
> > perform best on your page.
> > To opt-in to image ads, go to the 'My Account' tab, and - under 'Ad
> > Type Preference' - set your preference to 'Display text and image ads
> > in all ad units.' As mentioned in your account, you can also override
> > your ad preference on a page-by-page basis, by selecting the desired
> > Ad Type option in your Ad layout code page.
> > If you have already opted-in to image ads, perhaps you can share your
> > experiences with us here.
> > Ashley
Well I was taking a look at one of my more text-based sites and
thought adding an image ad would make the site look more than just a
text-looking site. It does help but as far as getting more revenue
from it - that still remains to be seen.
> Have you opted-in to image ads? If not, I'd encourage you to do so. By
> opting-in to both text and image ads, you can take advantage of all
> the available ad inventory for your pages. Text and image ads will
> compete to appear on your pages, and we'll display the ads that will
> perform best on your page.
> To opt-in to image ads, go to the 'My Account' tab, and - under 'Ad
> Type Preference' - set your preference to 'Display text and image ads
> in all ad units.' As mentioned in your account, you can also override
> your ad preference on a page-by-page basis, by selecting the desired
> Ad Type option in your Ad layout code page.
> If the javascript conditional still works, that may help publishers
> along with channel system to check the performance of text ads and
> image ads.
> On Mar 18, 8:15 pm, AdSensePro Ashley wrote:
> > Hi all,
> > This week, I'd like to talk about image ads.
> > Have you opted-in to image ads? If not, I'd encourage you to do so. By
> > opting-in to both text and image ads, you can take advantage of all
> > the available ad inventory for your pages. Text and image ads will
> > compete to appear on your pages, and we'll display the ads that will
> > perform best on your page.
> > To opt-in to image ads, go to the 'My Account' tab, and - under 'Ad
> > Type Preference' - set your preference to 'Display text and image ads
> > in all ad units.' As mentioned in your account, you can also override
> > your ad preference on a page-by-page basis, by selecting the desired
> > Ad Type option in your Ad layout code page.
Just this week: I happened to enable visual ads, along with text, for
the first time.
First one that showed up --in the Sidebar: SHOWTIME, visual ad for a
series. Total bid? $0. Total clicks: 0.
Do I like it --that SHOWTIME got the space --and the eyeballs --for
free? Uh, thatidbe a giant NOPE.
I'll finish the week, with visual ads enabled, then return to "text"
only. I don't care that this test was done on my newest blog; last
week: a text ad was bid at well over $50. --and got a click. Where's
the advantage, to me, of enabling visual ads?
In case it matters: I recently changed the entire content background
to white;
text ads: have pale grey background, titles & links in same color as
my headlines --so the text ads stand out/don't blend --not trying to
trick/fool readers.
BTW: Financial news, Thurs 3-27-08
"...Google stock was down... company said clicks were down (--I
think: 13) per cent..."
--So it is Possible: revenue/clicks has nothing whatever to do with
visual Vs text ads, right now, in this environment in the US.
Everything stinks here, now.
> Have you opted-in to image ads? If not, I'd encourage you to do so. By
> opting-in to both text and image ads, you can take advantage of all
> the available ad inventory for your pages. Text and image ads will
> compete to appear on your pages, and we'll display the ads that will
> perform best on your page.
> To opt-in to image ads, go to the 'My Account' tab, and - under 'Ad
> Type Preference' - set your preference to 'Display text and image ads
> in all ad units.' As mentioned in your account, you can also override
> your ad preference on a page-by-page basis, by selecting the desired
> Ad Type option in your Ad layout code page.
> Have you opted-in to image ads? If not, I'd encourage you to do so. By
> opting-in to both text and image ads, you can take advantage of all
> the available ad inventory for your pages. Text and image ads will
> compete to appear on your pages, and we'll display the ads that will
> perform best on your page.
> To opt-in to image ads, go to the 'My Account' tab, and - under 'Ad
> Type Preference' - set your preference to 'Display text and image ads
> in all ad units.' As mentioned in your account, you can also override
> your ad preference on a page-by-page basis, by selecting the desired
> Ad Type option in your Ad layout code page.
I am new to this column,internet mkting.I do have a website with
Adsense for content and search on its numerous pages.I need to know
exactly how to make Adsense work for me. I need/want to meet someone
that is willing to work with me via telephone and website.I can be
reached at:[email address] name is Adib Muslim. The site
is:aandssuperstore.com. My home phone number is:347-715-4116.
> Have you opted-in to image ads? If not, I'd encourage you to do so. By
> opting-in to both text and image ads, you can take advantage of all
> the available ad inventory for your pages. Text and image ads will
> compete to appear on your pages, and we'll display the ads that will
> perform best on your page.
> To opt-in to image ads, go to the 'My Account' tab, and - under 'Ad
> Type Preference' - set your preference to 'Display text and image ads
> in all ad units.' As mentioned in your account, you can also override
> your ad preference on a page-by-page basis, by selecting the desired
> Ad Type option in your Ad layout code page.
Alas, I just let it add image ads and on my Forums, it's throwing
computer ads vs the history stuff people go to my site for.
<www.reenactor.net> Yes, I have keywords, yes I have traffic (13-27gb
per month). If you type in "reenactor" or "reenacting" into Google
while searching it pops up # 1 Wheeeee. Fine. Been here a along time.
However, I'm more worried/irked by the ads that have NOTHING at all to
do w/ my content. How can I get it to push ads that have something to
do w/ my site content and would be of interest to my visitors?
A lot of this stuff seems real trial and error which I don't have a
lot of time for. Especially as I am converting over to a content
management system (yeah, I'm sure it will mess up all my search
rankings, etc.).
Last, any ideas why it thinks I'm in Spain when I go to google.com? I
have to type in google.us and it sometimes throws ads targeted for
someone in Spain to me??? Makes you wanna drink :-(
> Have you opted-in to image ads? If not, I'd encourage you to do so. By
> opting-in to both text and image ads, you can take advantage of all
> the available ad inventory for your pages. Text and image ads will
> compete to appear on your pages, and we'll display the ads that will
> perform best on your page.
> To opt-in to image ads, go to the 'My Account' tab, and - under 'Ad
> Type Preference' - set your preference to 'Display text and image ads
> in all ad units.' As mentioned in your account, you can also override
> your ad preference on a page-by-page basis, by selecting the desired
> Ad Type option in your Ad layout code page.
> Alas, I just let it add image ads and on my Forums, it's throwing
> computer ads vs the history stuff people go to my site for.
> <www.reenactor.net> Yes, I have keywords, yes I have traffic (13-27gb
> per month). If you type in "reenactor" or "reenacting" into Google
> while searching it pops up # 1 Wheeeee. Fine. Been here a along time.
> However, I'm more worried/irked by the ads that have NOTHING at all to
> do w/ my content. How can I get it to push ads that have something to
> do w/ my site content and would be of interest to my visitors?
> A lot of this stuff seems real trial and error which I don't have a
> lot of time for. Especially as I am converting over to a content
> management system (yeah, I'm sure it will mess up all my search
> rankings, etc.).
> Last, any ideas why it thinks I'm in Spain when I go to google.com? I
> have to type in google.us and it sometimes throws ads targeted for
> someone in Spain to me??? Makes you wanna drink :-(
> On Mar 18, 11:15 am, AdSensePro Ashley wrote:
> > Hi all,
> > This week, I'd like to talk about image ads.
> > Have you opted-in to image ads? If not, I'd encourage you to do so. By
> > opting-in to both text and image ads, you can take advantage of all
> > the available ad inventory for your pages. Text and image ads will
> > compete to appear on your pages, and we'll display the ads that will
> > perform best on your page.
> > To opt-in to image ads, go to the 'My Account' tab, and - under 'Ad
> > Type Preference' - set your preference to 'Display text and image ads
> > in all ad units.' As mentioned in your account, you can also override
> > your ad preference on a page-by-page basis, by selecting the desired
> > Ad Type option in your Ad layout code page.
I'm seeing that. I just killed all the video ads. I still get off
topic ads on some of my pages (and they DO have proper keywords) the
main page of my forum being a good example <http://www.reenactor.net/ forums/index.php>. Other forum pages are fine -- seems there's no
rhyme or reason for it :-(
Still wanna know why I'm getting Spanish targeted stuff (in both
Netscape and Firefox at least)... I checked the language settings on
both the browsers and the system?! Killing me. >:-0
> I have found that image ads are more likely to be weirdly off topic on
> a great percentage of the time.
> On Apr 7, 2:37 am, Sturmkatze wrote:
> > Alas, I just let it add image ads and on my Forums, it's throwing
> > computer ads vs the history stuff people go to my site for.
> > <www.reenactor.net> Yes, I have keywords, yes I have traffic (13-27gb
> > per month). If you type in "reenactor" or "reenacting" into Google
> > while searching it pops up # 1 Wheeeee. Fine. Been here a along time.
> > However, I'm more worried/irked by the ads that have NOTHING at all to
> > do w/ my content. How can I get it to push ads that have something to
> > do w/ my site content and would be of interest to my visitors?
> > A lot of this stuff seems real trial and error which I don't have a
> > lot of time for. Especially as I am converting over to a content
> > management system (yeah, I'm sure it will mess up all my search
> > rankings, etc.).
> > Last, any ideas why it thinks I'm in Spain when I go to google.com? I
> > have to type in google.us and it sometimes throws ads targeted for
> > someone in Spain to me??? Makes you wanna drink :-(
> > On Mar 18, 11:15 am, AdSensePro Ashley wrote:
> > > Hi all,
> > > This week, I'd like to talk about image ads.
> > > Have you opted-in to image ads? If not, I'd encourage you to do so. By
> > > opting-in to both text and image ads, you can take advantage of all
> > > the available ad inventory for your pages. Text and image ads will
> > > compete to appear on your pages, and we'll display the ads that will
> > > perform best on your page.
> > > To opt-in to image ads, go to the 'My Account' tab, and - under 'Ad
> > > Type Preference' - set your preference to 'Display text and image ads
> > > in all ad units.' As mentioned in your account, you can also override
> > > your ad preference on a page-by-page basis, by selecting the desired
> > > Ad Type option in your Ad layout code page.
