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AdSensePro Ashley Google employee  
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(1 user)  More options Apr 14, 1:16 pm
From: AdSensePro Ashley
Date: Mon, 14 Apr 2008 10:16:38 -0700 (PDT)
Local: Mon, Apr 14 2008 1:16 pm
Subject: Optimisation tip of the week #6
Hi all,

This week I'd like to talk about implementing ads on forums.

We already provide our placement and format recommendations in our
Help Centre here:
https://www.google.com/adsense/support/bin/answer.py?answer=43868

Have you already tried out these forum tips? How did they work for
you?

If you have other forum tips that you would like to share with other
publishers, we'd love to hear from you.

Ashley


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Dan B.  
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 More options Apr 14, 6:03 pm
From: Dan B.
Date: Mon, 14 Apr 2008 15:03:09 -0700 (PDT)
Local: Mon, Apr 14 2008 6:03 pm
Subject: Re: Optimisation tip of the week #6
a leaderboard right under the first post usually performs quite well
for me, and a rectangle right by the reply box (assuming it's on the
same page as the thread itself) works well too.

I've seen some forums put link units between the first 3 threads too,
not sure how well it works, but I've seen it a bit.

On Apr 14, 12:16 pm, AdSensePro Ashley wrote:


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Spanner  
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 More options Apr 15, 3:53 pm
From: Spanner
Date: Tue, 15 Apr 2008 12:53:33 -0700 (PDT)
Local: Tues, Apr 15 2008 3:53 pm
Subject: Re: Optimisation tip of the week #6
Adverts on forums are hard work

One of the most difficult is getting good targeted adverts. The
adverts themselves are easy to add, but the SEOing the board is a long
term activity.

I have spend a long time stripping back and optimising my board to
take out any text that dilutes the article topic and takes the adverts
off topic..

Also members don't click adverts, so I have taken them off when a
person becomes a member.

On Apr 15, 10:03 am, Dan B. wrote:


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Dan B.  
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 More options Apr 16, 11:49 am
From: Dan B.
Date: Wed, 16 Apr 2008 08:49:53 -0700 (PDT)
Local: Wed, Apr 16 2008 11:49 am
Subject: Re: Optimisation tip of the week #6
I have not had that experience. My embedded-in-forum-thread channel is
continually in the top 3 channels of my site.

I like to take in the whole threads content to let Google target, as
the thread conversation wanders, so do the ads, it's cool...my forum
is for musicians, it's mostly gear ads and whatnot, yesterday (and on
a regular basis) some member starts a thread about quitting smoking,
drinking or some such thing...the ads flip to help info on
quitting...totally off topic of the site but on topic of the thread.

I have found it very effective and quite cool.

That said, I seem to be in the minority, as more people have
difficulty with forums, I have found it awesomely effective.

On Apr 15, 2:53 pm, Spanner wrote:


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DigitalLeo  
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 More options Apr 17, 7:56 am
From: DigitalLeo
Date: Thu, 17 Apr 2008 04:56:42 -0700 (PDT)
Local: Thurs, Apr 17 2008 7:56 am
Subject: Re: Optimisation tip of the week #6

On Apr 15, 9:53 pm, Spanner wrote:

> Also members don't click adverts, so I have taken them off when a
> person becomes a member.

How did you do that? I'm running IPB too and I need the code to make
it disappear for staff and elite members.

BTW, I don't think that member don't click the ads. It depends on the
forum. However, there are many discussions and topics that bring great
ads, that members will click to have a clarification on that topic or
see that extra information. But I guess it depends on the forum, but
since the content is dynamic in forums, it's more likely for members
to click links too.


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DigitalLeo  
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(1 user)  More options Apr 17, 8:03 am
From: DigitalLeo
Date: Thu, 17 Apr 2008 05:03:23 -0700 (PDT)
Local: Thurs, Apr 17 2008 8:03 am
Subject: Re: Optimisation tip of the week #6
Adding ads between posts is quite disturbing for regular members. Thus
I don't do that.

However, I'm trying to find out a code to display ads for certain
groups only (guests, trial members).

An affective way I think are ads directly in threads. I have made a
BBCODE for that and add them manually when I think the specific thread
is worth it (Half Banner ad). What do you think?

I used to have an Ad Bot that made a post after the second post with a
rectangle, which was quite effective too. It was for guests and trial
members only and it displayed only on forums I chose and if there were
no other replies. As soon as someone else replied, the bot post
disappeared. I have reinstalled the board now and don't have the Ad
Bot Mod anymore...

On Apr 16, 5:49 pm, Dan B. wrote:


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AdSensePro Ashley Google employee  
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 More options Apr 18, 6:28 am
From: AdSensePro Ashley
Date: Fri, 18 Apr 2008 03:28:41 -0700 (PDT)
Local: Fri, Apr 18 2008 6:28 am
Subject: Re: Optimisation tip of the week #6
Hi all,

Thanks for your input.

DigitalLeo mentions that the user preference to click on ads can
depend on the forum. I'd like to add that it can also depend on the ad
placement.

If anyone here decides to try out a new ad layout on their forum, we'd
love to hear about your findings.
Ashley

On Apr 17, 1:03 pm, DigitalLeo wrote:


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