As you may know, wider ads are generally our best-performing ad units.
Why use wider ad formats, you ask?
- They are reader-friendly, and so can be more attractive to users.
- There are more image and rich media (flash, video and gadget)
available in these formats, and so potentially more ads competing to
appear on your site.
- Advertisers placement targeting your site are interested in
visibility, and often opt for larger ad units.
If you have the space to implement a wider ad format, and want to see
if using wider ad formats can work for you, why not try the following:
- replacing your 120x600 skyscrapers with 160x600 wide skyscrapers
- replacing your 250x250 squares with 300x250 medium rectangles
- replacing your 468x60 banners with 728x90 leaderboards
If you have optimised in this way before, please share your findings
with us. If you try out this tip, it would be great if you let others
here know how it worked for you.
Please remember that unrelated posts will be removed.
> As you may know, wider ads are generally our best-performing ad units.
> Why use wider ad formats, you ask?
> - They are reader-friendly, and so can be more attractive to users.
> - There are more image and rich media (flash, video and gadget)
> available in these formats, and so potentially more ads competing to
> appear on your site.
> - Advertisers placement targeting your site are interested in
> visibility, and often opt for larger ad units.
> If you have the space to implement a wider ad format, and want to see
> if using wider ad formats can work for you, why not try the following:
> - replacing your 120x600 skyscrapers with 160x600 wide skyscrapers
> - replacing your 250x250 squares with 300x250 medium rectangles
> - replacing your 468x60 banners with 728x90 leaderboards
> If you have optimised in this way before, please share your findings
> with us. If you try out this tip, it would be great if you let others
> here know how it worked for you.
> Please remember that unrelated posts will be removed.
> - replacing your 120x600 skyscrapers with 160x600 wide skyscrapers
Well, as far as i am concerned, this is a must. Even as 120x600 still
fits many a webpage, those ads are very difficult to read and thus to
catch the visitor attention. Also, 160x600 contains one ad more than
120x600, it gives more choices. Also, 160x600 ads are neatly laid out
and can be read with atmost ease. So, this can well be placed either
right or left of a webpage and resembles a table of contents and so.
To me, this was the best performing format.
> - replacing your 468x60 banners with 728x90 leaderboards
Though it is recommended, it sometimes cannot be achieved for some
websites. The basic, rule is, 468x60 banners should be used on the
TOP RIGHT corners of any webpage. You can also try rotating the color
schemes (or palletes) so that it catches the attention of returning
visitors too as well as new visitors.
728x90 should be substituted with 468x60 especially if you are
displaying ads inside the body (or as a header or footer). Here it
suits much better as it is much easier to read. And as said, it can
have eye candy ads like flash animations and so on.
> As you may know, wider ads are generally our best-performing ad units.
> Why use wider ad formats, you ask?
> - They are reader-friendly, and so can be more attractive to users.
> - There are more image and rich media (flash, video and gadget)
> available in these formats, and so potentially more ads competing to
> appear on your site.
> - Advertisers placement targeting your site are interested in
> visibility, and often opt for larger ad units.
> If you have the space to implement a wider ad format, and want to see
> if using wider ad formats can work for you, why not try the following:
> - replacing your 120x600 skyscrapers with 160x600 wide skyscrapers
> - replacing your 250x250 squares with 300x250 medium rectangles
> - replacing your 468x60 banners with 728x90 leaderboards
> If you have optimised in this way before, please share your findings
> with us. If you try out this tip, it would be great if you let others
> here know how it worked for you.
> Please remember that unrelated posts will be removed.
Yeah, the 120x600 I don't even get why anyone would use them, they are
annoying that small, and the performance between that and the 160
based on my limited A/B a long time ago, wasn't even in the same
world.
> Cool! Those 3 large formats are the 3 I use! -Raw
> On Aug 20, 2:39 pm, AdSensePro Ashley wrote:
> > Hi all,
> > As you may know, wider ads are generally our best-performing ad units.
> > Why use wider ad formats, you ask?
> > - They are reader-friendly, and so can be more attractive to users.
> > - There are more image and rich media (flash, video and gadget)
> > available in these formats, and so potentially more ads competing to
> > appear on your site.
> > - Advertisers placement targeting your site are interested in
> > visibility, and often opt for larger ad units.
> > If you have the space to implement a wider ad format, and want to see
> > if using wider ad formats can work for you, why not try the following:
> > - replacing your 120x600 skyscrapers with 160x600 wide skyscrapers
> > - replacing your 250x250 squares with 300x250 medium rectangles
> > - replacing your 468x60 banners with 728x90 leaderboards
> > If you have optimised in this way before, please share your findings
> > with us. If you try out this tip, it would be great if you let others
> > here know how it worked for you.
> > Please remember that unrelated posts will be removed.
My only observation on the suggestions, would be that the Medium
Rectangle (optimized for text and images) seems to 'generate' better
than the large box if used ATF. (So maybe bigger isn't always
best :-) ! But in all other instances, go for the big one!
> As you may know, wider ads are generally our best-performing ad units.
> Why use wider ad formats, you ask?
> - They are reader-friendly, and so can be more attractive to users.
> - There are more image and rich media (flash, video and gadget)
> available in these formats, and so potentially more ads competing to
> appear on your site.
> - Advertisers placement targeting your site are interested in
> visibility, and often opt for larger ad units.
> If you have the space to implement a wider ad format, and want to see
> if using wider ad formats can work for you, why not try the following:
> - replacing your 120x600 skyscrapers with 160x600 wide skyscrapers
> - replacing your 250x250 squares with 300x250 medium rectangles
> - replacing your 468x60 banners with 728x90 leaderboards
> If you have optimised in this way before, please share your findings
> with us. If you try out this tip, it would be great if you let others
> here know how it worked for you.
> Please remember that unrelated posts will be removed.
Data, we agree with you. The medium rectangle is one of our favourite
ad units too! And, as mentioned above, publishers who currently use
250x250 squares should definitely consider using medium rectangles
instead.
> My only observation on the suggestions, would be that the Medium
> Rectangle (optimized for text and images) seems to 'generate' better
> than the large box if used ATF. (So maybe bigger isn't always
> best :-) ! But in all other instances, go for the big one!
> Regards
> Data
> On Aug 20, 7:39 pm, AdSensePro Ashley wrote:
> > Hi all,
> > As you may know, wider ads are generally our best-performing ad units.
> > Why use wider ad formats, you ask?
> > - They are reader-friendly, and so can be more attractive to users.
> > - There are more image and rich media (flash, video and gadget)
> > available in these formats, and so potentially more ads competing to
> > appear on your site.
> > - Advertisers placement targeting your site are interested in
> > visibility, and often opt for larger ad units.
> > If you have the space to implement a wider ad format, and want to see
> > if using wider ad formats can work for you, why not try the following:
> > - replacing your 120x600 skyscrapers with 160x600 wide skyscrapers
> > - replacing your 250x250 squares with 300x250 medium rectangles
> > - replacing your 468x60 banners with 728x90 leaderboards
> > If you have optimised in this way before, please share your findings
> > with us. If you try out this tip, it would be great if you let others
> > here know how it worked for you.
> > Please remember that unrelated posts will be removed.
