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AdSensePro Ashley Google employee  
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(1 user)  More options Aug 15 2008, 1:08 pm
From: AdSensePro Ashley
Date: Fri, 15 Aug 2008 10:08:33 -0700 (PDT)
Local: Fri, Aug 15 2008 1:08 pm
Subject: Wanted: your feedback on new text ad fonts
Hi all,

As you may have noticed, we are currently displaying new text ad fonts
in a limited number of ad units. Our engineers are closely monitoring
the results of this test, and are keen to have your feedback.

What are your thoughts on the new ad fonts? Also, would you prefer
AdSense to determine the font that is the best fit for your site, or
would you rather choose the font in your ad units?

Thanks in advance for your input,
Ashley


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Maria Janet  
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 More options Aug 15 2008, 10:53 pm
From: Maria Janet
Date: Fri, 15 Aug 2008 19:53:50 -0700 (PDT)
Local: Fri, Aug 15 2008 10:53 pm
Subject: Re: Wanted: your feedback on new text ad fonts
There has been some reports about this in some Adsense forums.

I think, the better choice would be to let the publisher decides which
is the best font best suited for their website(s). It could be like
you could have a 'Choose Font' combo box in the 'Adsense for Content
Ads' where a publisher can choose between some standard fonts. Also,
you could try to integrate HTML effects like 'Bold, Strong, Italic' to
a particular text (like, title,ad or url).

The best thing about the above mentioned is that, this can make ads
'even more' integrated into the webpage. Many a publisher wants the
ads to look like as if it is part of the content to attract many click-
throughs and also not to distract the visitors with ads.

Thus, if a publisher can choose a font more similar to the one he/she
uses in their website, this could make ads more 'part of the content'
and provides a good visitor experience. (Oops, 'Good Visitor
Experience'!!!! Google Inc, aren't you striving for this??!!)

So, it could be a nice addition to the Adsense for Ads adverts.

-
Ways to Make Money Online other than Adsense
http://MoneyOnline.CrazeNut.com


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danceswithwords  
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 More options Aug 16 2008, 12:11 am
From: danceswithwords
Date: Fri, 15 Aug 2008 21:11:39 -0700 (PDT)
Local: Sat, Aug 16 2008 12:11 am
Subject: Re: Wanted: your feedback on new text ad fonts
As a writer by trade, I tend to like the look of certain fonts better
than others. I would definitely consider it a nice and appealing
option to be able to customize or at least choose my ads' fonts.
Thanks for asking! :)

On Aug 15, 10:53 pm, Maria Janet wrote:


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Rawhide  
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 More options Aug 16 2008, 8:19 am
From: Rawhide
Date: Sat, 16 Aug 2008 05:19:42 -0700 (PDT)
Local: Sat, Aug 16 2008 8:19 am
Subject: Re: Wanted: your feedback on new text ad fonts
I've seen some of the other fonts that Googles been testing, and I
like the original better. It's clean and easy to read. The others just
don't look right. It would be nice to give them rollover effects like
every other link on the net though. -Raw

On Aug 15, 1:08 pm, AdSensePro Ashley wrote:


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zihara  
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 More options Aug 16 2008, 8:34 am
From: zihara
Date: Sat, 16 Aug 2008 05:34:38 -0700 (PDT)
Local: Sat, Aug 16 2008 8:34 am
Subject: Re: Wanted: your feedback on new text ad fonts
I find that every time Google tinkers with any aspect of the ad-
serving mechanisms, CTR and eCPM drop. At this point, my traffic is
more than double what it was a year ago while my monthly earnings are
less than 2/3 what they were a year ago. Looking back over that 12-
month curve (because previous to July '07 it was a continually rising
curve for almost 2 years), there are a couple of overnight, downward-
trending doglegs that coincide directly with Google changes in the .js
ad codes and ad deliveries. Now you're going to mickey with the
fonts... you just mickey'd with the formats of these Google groups and
a lot of previous functionality went out the window (can't flag spam
or bad posts or duplicate posts, star ratings on table of contents is
gone, last poster on table of contents is gone, etc.) Google is
compiling a continuous record of every "improvement" just degrading
the service a bit more. Now there's "AdSense for Feeds" to dilute the
ad pool and advertisers money even more than it has been with all the
crap sites that got "approved" for AdSense. What's next?

PS: Friends from Xi'an, China are visiting (they decided to get out
for a while and skip the insanity in Beijing). They showed me what my
website looks like through the lens of "Chinese XP." The ads that I
saw delivered to them through your "managed code"...

On Aug 15, 11:08 am, AdSensePro Ashley wrote:


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DigitalLeo  
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 More options Aug 16 2008, 2:15 pm
From: DigitalLeo
Date: Sat, 16 Aug 2008 11:15:58 -0700 (PDT)
Local: Sat, Aug 16 2008 2:15 pm
Subject: Re: Wanted: your feedback on new text ad fonts
I think it's good. Also your automatic service that chooses the font
automatically. However, I think it would be best to let the publishers
choose between the "default font", the "other fonts", and "automatic".

On Aug 16, 2:34 pm, zihara wrote:


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phred  
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 More options Aug 17 2008, 7:25 pm
From: phred
Date: Sun, 17 Aug 2008 16:25:32 -0700 (PDT)
Local: Sun, Aug 17 2008 7:25 pm
Subject: Re: Wanted: your feedback on new text ad fonts

Ashley -

I think that , if it's within the powers of google to do what the last
person said...... Default - let google pick what works best for a
site... or let the website designer/owner/webmaster select the font.
There are obviously corporate situations  where a company style manual
requires Times/New Roman..and helvetica or *shudder* comic sans  would
not even be allowed on their webpages.... Y'all are losing those kinds
of customers.  There are also obviously design situations where
contrasting fonts woud work well on a site.... So..the more choices
you give -- the happier your publishers!  Let freedom of choice rain
(or rein or reign depending on your mood *l*)

.
.
.
.
.
(insert subliminal request for the ability to create custom width
text ads...and maybe some css dotted borders)


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Sulabha  
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 More options Aug 18 2008, 9:32 am
From: Sulabha
Date: Mon, 18 Aug 2008 06:32:41 -0700 (PDT)
Local: Mon, Aug 18 2008 9:32 am
Subject: Re: Wanted: your feedback on new text ad fonts
Frankly,I will appreciate it whole heartedly as that will give me
space to concentrate more on the content. In fact, in cases like mine
I would like google to decide where to place the ads, etc. and then
get my consent( if that is not asking for too much!).

On Aug 15, 10:08 pm, AdSensePro Ashley wrote:


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Data  
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 More options Aug 18 2008, 4:39 pm
From: Data
Date: Mon, 18 Aug 2008 13:39:31 -0700 (PDT)
Local: Mon, Aug 18 2008 4:39 pm
Subject: Re: Wanted: your feedback on new text ad fonts
Without wishing to sound a 'Google Creep', I would have thought that
Google Adsense automation would be the best for around 99% (a
guess ;-) of all sites. The thought of publishers various, using fonts
various, fills me with apprehension - nay dread! There are just a
handful of fonts which are suitable for viewers - probably 3,000+
which are 'needed' by publishers.  :-) Without wishing to curtail
artistic freedom, surely it is the end user who should be considered
firstly - SO No fancy fonts please!

(BTW I had a wonderful holiday paid for by Adsense 'Defaults' - for
which, thank you!   Haha)
Take care

Data

On Aug 15, 6:08 pm, AdSensePro Ashley wrote:


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Michelle Pfaff  
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 More options Aug 18 2008, 5:24 pm
From: Michelle Pfaff
Date: Mon, 18 Aug 2008 14:24:37 -0700 (PDT)
Local: Mon, Aug 18 2008 5:24 pm
Subject: Re: Wanted: your feedback on new text ad fonts
I would rather choose the font...just as we do with colors

Regards
Michelle

http://impressoes-de-viagens.blogspot.com

On Aug 15, 2:08 pm, AdSensePro Ashley wrote:


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zihara  
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 More options Aug 18 2008, 8:47 pm
From: zihara
Date: Mon, 18 Aug 2008 17:47:03 -0700 (PDT)
Local: Mon, Aug 18 2008 8:47 pm
Subject: Re: Wanted: your feedback on new text ad fonts
So Data, how was Thailand? While you were there, did you look at your
own site(s) to see what kind of ads were being delivered to your stuff
when requested from a Thai IP address? There's something about that
"managed code"...

I agree with your thoughts on AdSense fonts - it's one of those cases
where "one size should fit all," especially if anyone takes the time
and effort to dissect the websites of billion-dollar corporations to
see what makes them tick and what is common to all of them (and
particular fonts and font sizes are common to them all - it may not be
"artistic" but it works, or they wouldn't be billion-dollar
corporations). One more time Google wants to fix what isn't broken...
and as I said above, each fix seems to degrade the program a bit more,
at least on our end of things.

But, as we all know, my thoughts don't make any difference here.
Anyway, I'm in the heart of negotiating the merger of my flagship with
a better-financed competitor ($1.2M, mix of cash and stock in my
pocket + a position of my own creation working with them continuing to
do what I love with better pay and bennies and more freedom to expand
(stock options, stock options, stock options - based on performance,
of course)). And if this merger comes off, it's the end of AdSense on
my site because they have a stable of better-paying national
advertisers in hand already (it's one of those national advertisers
that pointed my competitor at me as what they'd like to see my
competitor's sites look like - helluva development for me - and I may
actually get to move this business out of my back bedroom and turn
that room back into the digital music studio it used to be... and have
the time to really play again...)

There's just something about doing what you love, with integrity, and
sticking with it. Cheers!

On Aug 18, 2:39 pm, Data wrote:


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ptw007  
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 More options Aug 19 2008, 4:09 am
From: ptw007
Date: Tue, 19 Aug 2008 01:09:55 -0700 (PDT)
Local: Tues, Aug 19 2008 4:09 am
Subject: Re: Wanted: your feedback on new text ad fonts
It's fine with me if you choose the the font therefore there is no
conflict, as long it is in the US English language, ha ha. I have had
major nightmare in that area

On Aug 15, 10:08 am, AdSensePro Ashley wrote:


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Professor Shoelace  
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 More options Aug 19 2008, 9:13 pm
From: Professor Shoelace
Date: Tue, 19 Aug 2008 18:13:16 -0700 (PDT)
Local: Tues, Aug 19 2008 9:13 pm
Subject: Re: Wanted: your feedback on new text ad fonts
My site generally does not specify fonts, thus my pages default to the
preferred fonts specified in the browser by the end user. If no font
is specified on my page(s), does the AdSense unit also not specify a
font?

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indigochild  
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 More options Aug 23 2008, 2:33 pm
From: indigochild
Date: Sat, 23 Aug 2008 11:33:52 -0700 (PDT)
Local: Sat, Aug 23 2008 2:33 pm
Subject: Re: Wanted: your feedback on new text ad fonts
Do adsense really have premium publishers? How come I never seen an
official announcement to qualify and if this is real. The new ad fonts
is
really cool.  Releasing this function will increase sites using Alpha-
Numeric characters.


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joygoround  
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 More options Aug 23 2008, 8:05 pm
From: joygoround
Date: Sat, 23 Aug 2008 17:05:26 -0700 (PDT)
Local: Sat, Aug 23 2008 8:05 pm
Subject: Re: Wanted: your feedback on new text ad fonts

Hi, I would like to choose my own font, or at least choose from a
choice of a few fonts.

It startles me sometimes when I see the fonts have changed in the ads
on my website.  First I'm like, HEY! That isn't supposed to be like
that, then I tell myself, Oh, there goes G again! ;)


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cipals15  
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 More options Aug 24 2008, 11:52 am
From: cipals15
Date: Sun, 24 Aug 2008 08:52:34 -0700 (PDT)
Local: Sun, Aug 24 2008 11:52 am
Subject: Re: Wanted: your feedback on new text ad fonts
Where can we see the test units?

--------------------------
charles palma
http://www.resourcesandmoney.blogspot.com

On Aug 23, 5:05 pm, joygoround wrote:


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americanstylelandscaping  
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 More options Aug 24 2008, 8:18 pm
From: americanstylelandscaping
Date: Sun, 24 Aug 2008 17:18:43 -0700 (PDT)
Local: Sun, Aug 24 2008 8:18 pm
Subject: Re: Wanted: your feedback on new text ad fonts
Ashley -
I think it is good, however, I think you should leave an option to
keep it the old way. Some publishers want to select their own fonts
for ads, some, like myself, like the variety but don't want to fool
with picking fonts out, still others would rather stick with what they
know works already. I think you should at least appease the last two
groups and then maybe do something for the first. However, I think
there are more important improvements y'all could work on first, such
as ease of navigating these forums;-) Don't get me wrong, I thank
y'all for all your hard work at Google, and I think y'all do a much
better job than I could. Cheers.

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Roger NZ  
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 More options Aug 28 2008, 2:16 am
From: Roger NZ
Date: Wed, 27 Aug 2008 23:16:52 -0700 (PDT)
Local: Thurs, Aug 28 2008 2:16 am
Subject: Re: Wanted: your feedback on new text ad fonts
This is a good idea, changeable fonts

Easy, give the adsense user 3 ways to go. button one-make a default
text style, button two - one that matches the font used on the
customers website, button three -  author chooses from a short list of
about 12 fonts.

On Aug 16, 5:08 am, AdSensePro Ashley wrote:

> Hi all,

> As you may have noticed, we are currently displaying new text ad fonts
> in a limited number of ad units. Our engineers are closely monitoring
> the results of this test, and are keen to have your feedback.

> What are your thoughts on the new ad fonts? Also, would you prefer
> AdSense to determine the font that is the best fit for your site, or
> would you rather choose the font in your ad units?

> Thanks in advance for your input,
> As

hley

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baygell  
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 More options Aug 30 2008, 2:39 pm
From: baygell
Date: Sat, 30 Aug 2008 11:39:40 -0700 (PDT)
Local: Sat, Aug 30 2008 2:39 pm
Subject: Re: Wanted: your feedback on new text ad fonts

On Aug 18, 5:47 pm, zihara wrote:

There's also 'something' about:  m-o-d-e-s-t-y

But, no doubt, it's way over your over-sized head.


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baygell  
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 More options Aug 30 2008, 3:40 pm
From: baygell
Date: Sat, 30 Aug 2008 12:40:33 -0700 (PDT)
Local: Sat, Aug 30 2008 3:40 pm
Subject: Re: Wanted: your feedback on new text ad fonts
I have been studying type ever since I was in art school studying
graphic design and advertising, over twenty years ago.  I've learned
enormous amount, but compared to what there IS to learn --my knowledge
is miniscule.

Serif?  --sans serif?  CAPS --bold --sense break?

Even posing the proposition --Who should choose the fonts in ads--
indicates:  Google "engineers" know just above ZERO about type/what
they are doing, which is even lower for 99.9% of Google's publishers.
Google:  seriously screwing up even Asking the question/working on the
"problem."

For the ignorant, here's an extremely brief primer:
1.  Type duplicates speech
2.  Re-read #1
3.  Re-read #1 --until you actually GET IT.  --See the "get it" part?
--
     That duplicates yelling.  Starting to get it?
4.  Google "engineers" cannot even Begin to "choose" /"offer" font of
an advertiser's piece --without even seeing the ad.  An amateur
publisher knows even less than ignorant "engineers"
4.  The "goal":  "make an ad look like content" so the publisher "can
get more clicks” --Really?   Way not.  --That, in old French, is
crap.  That: disrespectful to readers; treating people with no more
regard than the White House treats "oil addicts" --YOU like getting
tricked/manipulated???
5.  First, Last, All day/night long:  it is for the Advertiser to
Decide --how they present what they have to say; every aspect.  --Not
the people who imagine they 'know something about publishing/
engineering' --or wanna make ads 'go with content.'

Sheesh.

Stop "fixing" what isn't broken, Google.  Try Remembering what you
thought of the stuff "adults" did/how you viewed the world, when you
were 16.
Fix:
-the rules for getting site shut down, replying to same
-inadequate payment to publishers
-stupid walls/lack of seamless transitions
-changes in the Forums
--All the stuff that IS broken

Leave the ads alone, Or don't.  No nevermind to me.  When Google
demanded I re-enter my PIN --after FIVE YEARS, and shut off my blogs'
stats till I do re-enter it --but can't bother to send the PIN to me:
I am shutting down AdSense --on ALL the blogspot blogs.

I'm fairly sure:  I Can find a ppc advertising company that DOES have
respect for publishers who Know what they're doing/Produce quality.  --
A company that doesn't pose dumb/rank amateur questions --in forums
they messed up.

On Aug 15, 10:08 am, AdSensePro Ashley wrote:


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darkstaar  
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 More options Aug 31 2008, 10:10 pm
From: darkstaar
Date: Sun, 31 Aug 2008 19:10:19 -0700 (PDT)
Local: Sun, Aug 31 2008 10:10 pm
Subject: Re: Wanted: your feedback on new text ad fonts
Two words: They look like crap.

Okay. That's four words.

My suggestion: Stick with a sans serif font.

PUHLEEEEEASE!

BTW. I haven't noticed any of these new 'experimental' fonts displayed
within the ads on the Google SERPS. My guess as to the reason? Two
words: They look like crap!

Okay. That's four words.

Thanks to Google for experimenting with different fonts on MY website.
Makes it look like.... Well, you get the idea.

My entire site was designed around a 12 point sans serif font. Now, in
my case, size doesn't matter. But shape does! And on my site, serif
fonts look like crap!

I'm putting it as succinctly as I possibly can. For days I've been
blaming this problem on my browser/operating system combination!

As many have suggested, let the end user decide. Or, leave it as it
was. No more unpleasant surprises. Please.


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AdSensePro Ashley Google employee  
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 More options Sep 2 2008, 1:18 pm
From: AdSensePro Ashley
Date: Tue, 2 Sep 2008 10:18:48 -0700 (PDT)
Local: Tues, Sep 2 2008 1:18 pm
Subject: Re: Wanted: your feedback on new text ad fonts
Thanks everyone for taking the time to submit your feedback. I have
now escalated it to the team working on this experiment.

Ashley

On Sep 1, 3:10 am, darkstaar wrote:


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Dan B.  
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(1 user)  More options Sep 2 2008, 2:30 pm
From: Dan B.
Date: Tue, 2 Sep 2008 11:30:22 -0700 (PDT)
Local: Tues, Sep 2 2008 2:30 pm
Subject: Re: Wanted: your feedback on new text ad fonts
Isn't it nice to see people so open to trying something? man, people,
give it a rest, trying things is how we learn what works and what
doesn't...jeezuz.

On Sep 2, 12:18 pm, AdSensePro Ashley wrote:


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HeirKok  
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 More options Sep 3 2008, 9:21 am
From: HeirKok
Date: Wed, 3 Sep 2008 06:21:08 -0700 (PDT)
Local: Wed, Sep 3 2008 9:21 am
Subject: Re: Wanted: your feedback on new text ad fonts
It sure would be a nice feature if adsense could chose font, and other
styles automatically.

Chosing the font, and color can be a hard choice, because both high-
contrast ads, and low-contrast looks good. The thing is to find a
style between the two, which i think a script would be better at, then
a lot of web designers would.

It might also decrese accidental clicks on some accounts, given that
those chose the automatic setting for their ad units.


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