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jacksprat  
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 More options Oct 28 2008, 10:11 am
From: jacksprat
Date: Tue, 28 Oct 2008 07:11:08 -0700 (PDT)
Local: Tues, Oct 28 2008 10:11 am
Subject: Traffic Yes - Revenue No
The adsense account setup and placement on my Website
(www.fishsteelheadalley.com) went well.  I have succeeded in getting
over 3000 anglers to visit my site and stay on site an average of 2.5
minutes each. Yet, the fishing relalted ads have not resulted in any
clicks.  My revenue total reads $0.00.  Not even one cent!  I can
understand failure, but this is embarrassing.  Have I done some thing
wrong.

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Kukana  
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 More options Oct 28 2008, 2:29 pm
From: Kukana
Date: Tue, 28 Oct 2008 11:29:52 -0700 (PDT)
Local: Tues, Oct 28 2008 2:29 pm
Subject: Re: Traffic Yes - Revenue No
You have a nice looking site.  However, when I first looked at it, I
didn't even notice the ads.  I'm not sure why this is, but may also be
the case for your site visitors (who are not necessarily even
expecting to see ads).

I'd suggest you try and blend them in rather better.  Getting rid of
the border might help (ie make it white, not grey).  And although I
know some people recommend that bright royal blue for links, it
doesn't really fit with your site - personally I'd change them to a
darker blue, or even a green that blends in with the site.

Having said that, 3000 isn't a huge number, and it may be that the ads
weren't very well targetted at first - so you may see more results in
the next few weeks anyway.  But when you get no clicks, it's usually
worth experimenting a bit with different styles or places for the
ads.

On Oct 28, 4:11 pm, jacksprat wrote:


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ricoontheweb  
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 More options Oct 28 2008, 2:49 pm
From: ricoontheweb
Date: Tue, 28 Oct 2008 11:49:43 -0700 (PDT)
Local: Tues, Oct 28 2008 2:49 pm
Subject: Re: Traffic Yes - Revenue No
Everything Kukana said was on target. I would like to add that Adsense
placed on the right of a Web page probably has the least click-through
response. Moving those ads to the left side, letting Google deliver
more than just 2 ads (like your home page has) would be better.
Currently you're using Vertical Banner (120 x 240) which leaves a lot
of white space around the ad and only allows for two ads to appear so
you're not giving your visitors much choice. Using the Wide Skyscraper
(160x600) in the left column would produce more ads and fill more of
the open space. I also agree that I would remove the border and let
the ads pop out. The more attention you get place on the ads without
too much contrast from the site's design, will produce more results.

Another way to look at things is that you are not losing your visitors
to Adsense (and your competition). That may be worth more to you than
letting your visitor click on Google ads. Just one of those things you
need to factor in.

On Oct 28, 7:11 am, jacksprat wrote:


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jacksprat  
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 More options Oct 28 2008, 2:54 pm
From: jacksprat
Date: Tue, 28 Oct 2008 11:54:58 -0700 (PDT)
Local: Tues, Oct 28 2008 2:54 pm
Subject: Re: Traffic Yes - Revenue No
Thanks for the reply and your suggestions.  I will experiment.  Yes
3000 is not a large number, but I would have expected at least a few
anglers to explore some of the listed links.  I even saw a few that I
would have clicked on if that was not against the rules.  My site
viewers and the link subjects are a perfect match.  Oh well.  Perhaps
the "Ads by Google" text, hinders exploration.  Thanks again.

On Oct 28, 1:29 pm, Kukana wrote:


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tjankus  
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 More options Oct 28 2008, 2:58 pm
From: tjankus
Date: Tue, 28 Oct 2008 11:58:09 -0700 (PDT)
Local: Tues, Oct 28 2008 2:58 pm
Subject: Re: Traffic Yes - Revenue No
I found "Text and images provided by The Pennsylvania Boat & Fish
Commission" on your site. Did you ask them *personally* that you can
use that information? Because simply giving the credit without their
prior permission isn't enough. So in case you haven't contacted them
about this, i suggest you do it right now :-) There have been people
getting in deep trouble for things of that kind.

Nice site however.

On Oct 28, 4:11 pm, jacksprat wrote:


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tjankus  
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 More options Oct 28 2008, 3:08 pm
From: tjankus
Date: Tue, 28 Oct 2008 12:08:26 -0700 (PDT)
Local: Tues, Oct 28 2008 3:08 pm
Subject: Re: Traffic Yes - Revenue No
Sorry for me pointing things not related to your original question,
but there's one more issue you may have missed. Adsense now requires
that any site displaying their ads must have a privacy policy. I
didn't found that on your site. It's not difficult to google a pre-
written template suitable for sites displaying adsense, and you should
take your 15 minutes to add this on your site.

:-)

On Oct 28, 4:11 pm, jacksprat wrote:


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jacksprat  
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 More options Oct 29 2008, 12:13 pm
From: jacksprat
Date: Wed, 29 Oct 2008 09:13:24 -0700 (PDT)
Local: Wed, Oct 29 2008 12:13 pm
Subject: Re: Traffic Yes - Revenue No
Thanks.  I adjusted the display size to the 160X600.

On Oct 28, 1:49 pm, ricoontheweb wrote:


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ricoontheweb  
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 More options Oct 29 2008, 12:17 pm
From: ricoontheweb
Date: Wed, 29 Oct 2008 09:17:56 -0700 (PDT)
Local: Wed, Oct 29 2008 12:17 pm
Subject: Re: Traffic Yes - Revenue No
Excellent. Looks much better and now the user viewing the page will
see these Google ads even when they page down. Of course as long as
they are on the right, the click-through ratio will be less than if
they appeared on the left. The main reason for this is most people
read from left to right and therefore see things on the left of their
screen first. But this change is still better than what you had
before. I would be curious to know if your revenue increases. Or
should I say, I would like to know if you get a click.

On Oct 29, 9:13 am, jacksprat wrote:


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jacksprat  
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 More options Oct 29 2008, 12:20 pm
From: jacksprat
Date: Wed, 29 Oct 2008 09:20:56 -0700 (PDT)
Local: Wed, Oct 29 2008 12:20 pm
Subject: Re: Traffic Yes - Revenue No
I did contact the office of information before posting the copy and
images.  I will also post a "privacy policy" statement as suggested in
the next post.

On Oct 28, 1:58 pm, tjankus wrote:


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ricoontheweb  
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(1 user)  More options Oct 29 2008, 12:42 pm
From: ricoontheweb
Date: Wed, 29 Oct 2008 09:42:34 -0700 (PDT)
Local: Wed, Oct 29 2008 12:42 pm
Subject: Re: Traffic Yes - Revenue No
I hope you don't mind me pointing these things out.

You should really concentrate on the optimization of your HTML and
content. I know this has little to do with Adsense, but what you
really want is traffic right? The majority of your traffic should come
from search engines. But this is only if you've done a little homework
and have a little understanding of how search engines work. For
example, taking your home page:

http://www.fishsteelheadalley.com/

I see your title says:

Welcome to the Frontpage

And that is what is found on search engines if you dig deep enough to
find your site. That's bad and I'll tell you why. The content in your
title (keywords) has the most search engine ranking weight of anything
on your Web site. People are not going to search engines and searching
on any of the words you currently have in your title so you lose.
Therefore you are missing a lot of search engine traffic. In addition,
your home page by default has the highest ranking value just because
it is in the root (start) of your Website. With that said, take a
close look at all your titles of each page and make sure each page has
a different and appropriate title. When doing so think about the
keywords users might use to find those pages (and your site) on search
engines. Even something as simple as changing your home page title to:

Lake Erie Fishing at Steelhead Alley.com

would at least generate better traffic for those looking to fish at
Lake Erie not to mention those anglers looking for steelhead.

Another great resource for figuring out what titles you might use for
your own pages is to watch your Google Adsense ads. Users of Adsense
are paying to have there title show up on your Web page! These titles
are short (smart) and are usually to the point and in many cases are
designed to get people's attention. In addition, Google has used
sophisticated algorithms to figure out which ads should be placed on
your pages. Those are ads Google finds to be important to your site
and focused to your content and your TITLE has the most ranking weight
for those ads. Better titles mean more targeted search engine traffic
and better Adsense ads appearing on your Web pages.

Then have a look at your Meta Description and Keywords Tags. Your Meta
Description appears to be what we call "keyword hammering". You are
listing keywords separated by a comma rather than providing a
description for the page. Descriptions are VERY important to all major
search engines and believe it or not, very important to Google. Those
that don't believe this should have a look at Google's own FAQ:

http://www.google.com/support/webmasters/bin/answer.py?answer=35264&t...

Yahoo! pretty much says the same thing. When your Meta Description is
written correctly and optimized, you can almost be sure your
description shows rather than the Google snippet (which often doesn't
say much at all). I have had very good results with this and my
descriptions show up most all the time in Google and other major
search engines. You can go to any search engine you wish and search
for Meta tag help by typing in the search term:

meta tag help

That should produce some help with meta tags. You've got to make sure
these are search engine friendly.

On Oct 29, 9:20 am, jacksprat wrote:


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jacksprat  
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 More options Oct 29 2008, 12:43 pm
From: jacksprat
Date: Wed, 29 Oct 2008 09:43:20 -0700 (PDT)
Local: Wed, Oct 29 2008 12:43 pm
Subject: Re: Traffic Yes - Revenue No
Made a few more tweaks.  Now we wait and see!

On Oct 29, 11:17 am, ricoontheweb wrote:


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ricoontheweb  
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(2 users)  More options Oct 29 2008, 1:15 pm
From: ricoontheweb
Date: Wed, 29 Oct 2008 10:15:37 -0700 (PDT)
Local: Wed, Oct 29 2008 1:15 pm
Subject: Re: Traffic Yes - Revenue No
I love it! Great to see someone who can actually edit their Web page!
Look closely at that title though and pay close attention to your meta
description. You won't believe the increase in search engine traffic
you will receive.

Title, title, title... just skimming through your site I am sad at
your titles:

Fishing Forcast
Fishing Reports

For where? For what? People don't go to search engines and type:

Fishing Forcast

That wouldn't get them even close to what they really wanted to find
and would just produces millions of results for places all over the
world. People searching for a "Fishing Forcast" would probably type at
least a location:

Lake Erie Fishing Forcast

Get the idea? And if you have multiple locations, you can easily
create more pages where you can target more users and produce more
Adsense ads! With the right modifications and optimization, you can
easily double or tripple your search engine traffic which will relate
to more income to you.

On Oct 29, 9:43 am, jacksprat wrote:


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dandashx  
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 More options Oct 29 2008, 1:25 pm
From: dandashx
Date: Wed, 29 Oct 2008 10:25:50 -0700 (PDT)
Local: Wed, Oct 29 2008 1:25 pm
Subject: Re: Traffic Yes - Revenue No
With Google,,,,,
Expect the unexpected.

On Oct 28, 4:11 pm, jacksprat wrote:


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jacksprat  
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 More options Oct 29 2008, 1:31 pm
From: jacksprat
Date: Wed, 29 Oct 2008 10:31:53 -0700 (PDT)
Local: Wed, Oct 29 2008 1:31 pm
Subject: Re: Traffic Yes - Revenue No
I am a humble beginner so I find your suggestions to be informative
and helpful.  I trust others can benefit from this exchange!  I made
the title change.  Took me some time to find the place to do so - menu
item manager, main menu, home, parameters-system, page title - done!
I will try getting into the other suggestions.

On Oct 29, 11:42 am, ricoontheweb wrote:


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ricoontheweb  
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(1 user)  More options Oct 30 2008, 3:33 am
From: ricoontheweb
Date: Thu, 30 Oct 2008 00:33:21 -0700 (PDT)
Local: Thurs, Oct 30 2008 3:33 am
Subject: Re: Traffic Yes - Revenue No
I am so glad you took the time to work this all out. I love it when a
beginner takes the bull by the horns and goes after it!

I am impressed with your modifications. Those Adsense ads fit nicely
in your format. Users will see these targeted ads even when they page
down as they read your content. You've done a very good job indeed! It
will take some time for search engines to index your new content so
your changes isn't something that's going to increase your search
engine traffic over night. But I can tell you it will help. Of course
it also depends on your competition for the words you've chosen for
the titles, meta description and content of your Web pages, but
anything is better than what you had before.

I can almost guarantee an increase in Adsense clicks. The presentation
is much more inviting and gives the visitor many more options than the
two Adsense links you provided before. You won't get rich over night,
but I think you're headed in the right direction.

I have one very important suggest for you. Your meta description is
HUGE! Keep in mind this description is what we would like a search
engine to display on their results page. Understand that they are
limited to the amount of information they display. Keep your meta
description to under about 150 characters. If you start searching on
Google you'll find that to be about as much information they will
display for this. Anything more than they will display will be cut off
which may cause your description to not make any sense. The meta
description isn't going to help you rank any better in most search
engines. It's simply a place where you should briefly describe what
the page is about. If written correctly however, your description can
improve the click-throughs you receive from search engines. So keep
these small, use your main keywords and check for typos and spelling
errors. Remember, this is your first impression and people seeing your
listing in the results will draw their conclusion quickly and will
eithe click on you or pass you by.

One day you may find it in yourself to learn basic HTML. When that day
comes is when you'll fully appreciate what you create and will really
start to harvest traffic from search engines. I don't believe I've
ever seen a template based Website write great HTML code and your site
is no exception. Don't worry it works and for now that's the main
thing.

When/If you learn HTML you'll find you can write the same page using
about 40% less HTML and write the page to feed search engines what
they want and you'll have control over what they find important.
You've probably heard this before, but it is a great quote - "if you
don't know where you're going, any road will lead you there". The real
meaning of this is that the more you know about how your site is
created and search engines work, the more you'll know how to target
your users and capture the search engine market. Good luck.

On Oct 29, 10:31 am, jacksprat wrote:


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Yew Ai Gek  
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(1 user)  More options Oct 30 2008, 6:59 am
From: Yew Ai Gek
Date: Thu, 30 Oct 2008 03:59:16 -0700 (PDT)
Local: Thurs, Oct 30 2008 6:59 am
Subject: Re: Traffic Yes - Revenue No
Hey there, i think what you wrote above your adsense ads is against
the google adsense Privacy Policy. As any words or phases that are
encouraging people to click the ads will be against the privacy
policy. And you wrote Click to learn more above the ads.

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jacksprat  
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 More options Oct 30 2008, 9:03 am
From: jacksprat
Date: Thu, 30 Oct 2008 06:03:34 -0700 (PDT)
Local: Thurs, Oct 30 2008 9:03 am
Subject: Re: Traffic Yes - Revenue No
I need to be more attentive to the details of my relationship with
Google.  I removed the header.  Thanks.

On Oct 30, 5:59 am, Yew Ai Gek wrote:


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jacksprat  
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 More options Oct 30 2008, 9:18 am
From: jacksprat
Date: Thu, 30 Oct 2008 06:18:32 -0700 (PDT)
Local: Thurs, Oct 30 2008 9:18 am
Subject: Re: Traffic Yes - Revenue No
As I plow forward learning along the way, I confess that I am doing
some things without a real understanding of why.  When you point out
what I have done wrong it helps me understand what not to do.  For a
beginner, that is a good thing.  I will reduce the length of my
descriptions and tighten the copy.  I will insert tags and
descriptions for each page.

On Oct 30, 2:33 am, ricoontheweb wrote:


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