Mobile Monday AA Meeting :Getting Started with App Marketing and Public Relations

[Priya Rajagopal]

Hi all

Mark your calendars for the upcoming Mobile Monday meeting that discusses a topic that would be very relevant to all of us app developers.

Topic:

Getting Started with App Marketing and Public Relations

When:

Monday, May 7, 2012, 7:00 PM

Where:

Ann Arbor SPARK

330 E. Liberty Street, Ann Arbor, MI

Details:

Scott Lorenz, president of Westwind iPhone App Publicity, will provide a presentation on how to get started with marketing and PR to help generate more interest in your apps. Topics covered include:

• Creating a “catchy name” for your app
• Why the app’s ICON is very important
• Determining the audience for your app
• Discussing the goals for the app
• Pricing the app properly
• Describing the app concisely and convincingly in the first few lines in App Store.
• Do you need a Web site for the app?
• Writing a press release announcing the app
• Getting those first ten reviews
• Getting the tech community to write about the app
• Getting Mac and iPhone reviewers to download and use your app
• Getting video and print reviews posted on numerous sites on the Internet
• Using YouTube to promote the app
• Expanding the market of users beyond an immediate niche so that national consumer media features the app
• Obtaining TV and radio coverage
• Was Alex Baldwin’s airliner rampage really just a promotion for the “Words with Friends” app and the public offering of Zynga?
• Exposing the app to the U.S. national media
• Using wire services for national promotion
• Using social media such as Twitter and Facebook to promote your apps
• Creating a Pay Per Click (PPC) campaign on Google, Bing, Yahoo! and more…
• Resources to consult regularly i.e. iPhone App Magazine, Google Alerts

-Priya Rajagopal

Co-organizer, Mobile Monday Ann Arbor

Twitter: @rajagp