How can I write email-signature to get into high Google results

[lotusgrl]

Hi all,

I'm trying to select words to go into a company tagline that our staff
will use in forum postings. Since we have two different markets (each
of which has separate forums so readers wouldnt overlap), I'm creating
two taglines. We'd like our email signature within our postings to
help us get high in Google results. (show up pretty soon, high on the
page). I konw other factors are involved - the body of our postings,
etc....

I've been monitoring Adwords/Analytics for a few yrs here and have
looked at that data for which words would best be used to get high in
Google results. Should I even rely on either one of these for
selecting a tagline?

Say for instance, I see that "Progress" has performed really well in
Adwords, but hasn't really been a keyword used too often by visitors
doing organic searches (collected from Analytics)... so I dont know
which to rely upon or to just go ahead and include a tagline w'
"Progress programmers" anyway... (that phrase hasn't been used much
very often - i can tell in Analytics).

We're an IT firm that provides support for about like eight different
applications that are Progress-based, but I think trying to fit in all
these keywords into a tagline is a bad idea. We don't want to show up
in everything or have a super long tagline.

Where can I find out more about using an email signature to rank high
in Google searches? should I rely on the Analytics/AdWords data or
just think in straight-marketing terms?

Thanks,
Laura

[Bernard Savonet]

There is no magic recipe to "get high". You may want to improve your results, but there is no guarantee that this improvement will be enough to give you a high ranking.

 

Just keep it simple and sensible: put a 2 lines signature, with a link to a highly-relevant page on your site, and with a good relevant "anchor test".

You will create 2 different signatures, each for the corresponding "target".

 

2008/5/14 lotusgrl <adw...@allegroconsultants.com>:

--
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Protégez-vous http://alertes-arnaques.blogspot.com

[lotusgrl]

Bernard,

Per your advice to put in two lines, that doesn't seem possible... or
a good idea. I thought we should at least have:

1) Name
2) email
3) phone no (in case the person didn't want to email)
4) tagline
5) website URL (w/ HTTP so it's a live link)

I didn't see how using two lines would be the most effective.

I am more concerned with the impact of including all the packages we
support in our tagline. (I bid on these keywords in AdWords and found
in Analytics these are some of the highest ranking keywords)

So for example, if I use this:

"Progress Support: Symix, WDS, MFG/PRO"

Vs. just "Progress 4GL Programmers and Support"

will my staff's postings show up when someone searches ALL of those
keywords? Is it better to try to just show up w/ fewer keywords
(Progress 4GL programmers is also often used to find us), or try to
include more packages?

Since we are frequent posters on forums, I think I'll have to just
test this for a week or so. I can then search to see if we show up in
Google results.




Your message:

"Just keep it simple and sensible: put a 2 lines signature, with a
link to
> a highly-relevant page on your site, and with a good relevant "anchor test"

> Protégez-voushttp://alertes-arnaques.blogspot.com

[Bernard Savonet]

Hi,

Right.

Phone is needed for "humans" although it is useless for indexing.

 

I would try to pack it to fit in 3 lines:

line 1: name, email, phone

line 2: tags, eg Progress Support:  Symix, WDS, MFG/PRO  (using 60 characters would ensure it would fit on the same line in most cases)

line 3 "commented" URL, eg Progress 4GL Programmers and Support - http://mydomain.com or if you have 2 main lines

http://mydomain.com -  Progress 4GL Programmers and Support - Another line

 

That would ensure that this signature is good enough even if used in the "wrong" place.

Line 2 would be adapted to the precise context. Line 3 would stay the same (or maybe change the order of the business lines)

 

That would convey your message while keeping the signature focussed

 

 

2008/5/16 lotusgrl <adw...@allegroconsultants.com>:

[lotusgrl]

As of yesterday, our email was set to this:

Name
http://AllegroConsultants.com/progresservices
804-553-1130
Allegro has the Progress 4GL Programmer Experts You Need
Symix, SyteLine, WDS-II, MFG/PRO, Hagen, and More


don't ask about the third line .... someone I work with decided to
write out a full sentence as a tagline...

Do you think all the extra words in that line would negatively impact
how we show up in Google, etc.?

Also, per the packages listed (symix, ... and more) - do you have any
idea if listing all the packages will help us get picked up by Google
for each of those words? The reason for my original posting was to
determine if using just one single phrase such as "Progress 4GL
progarmmers and support" would be suffice or is listing a bunch of
different keywords, which people use to find us, better? (Analytics
tells me that all of those are used by visitors)

Lastly, was there a reason you put the tagline next to the URL?

thanks,
Laura

[Bernard Savonet]

2008/5/21 lotusgrl <adw...@allegroconsultants.com>:

As of yesterday, our email was set to this:

Name
http://AllegroConsultants.com/progresservices
804-553-1130

I would probably put the phone number just after the name. may be on the same line to shorten the signature for human eyes (changes nothing for serach engines)

 

Allegro has the Progress 4GL Programmer Experts You Need

Far Too Many Capitalizer Words, Makes It More Difficult To Read, I would probably rewrite is as

Allegro has the Progress 4GL programmer experts you need

 

Not bad. factual, thus informative

Symix, SyteLine, WDS-II, MFG/PRO, Hagen, and More

 

I would uncapitalize "and more"

don't ask about the third line .... someone I work with decided to
write out a full sentence as a tagline...

Do you think all the extra words in that line would negatively impact
how we show up in Google, etc.?

No, should even be beneficial if the text of the post signed is relevant for some of these names

Also, per the packages listed (symix, ... and more) - do you have any
idea if listing all the packages will help us get picked up by Google
for each of those words?  The reason for my original posting was to
determine if using just one single phrase such as "Progress 4GL
progarmmers and support" would be suffice or is listing a bunch of
different keywords, which people use to find us, better?  (Analytics
tells me that all of those are used by visitors)

If these words are used by your visitors to show you:

a - they are relevant

b - apparently google has related you to these words

So, and specially if the associated contents are relavnt, that should be beneficial

Lastly, was there a reason you put the tagline next to the URL?

I usually try to put the tagline netx to the url, so search engines "see" that they are related, because they are in "proximity". Having the person name or the phone number close to the URL just creates "noise" for finding some "meaning" to the url.

 

Again... this is my opinion and feelings. No easy way to "prove" that by some measurements.

When in doubt... if 2 solutions are roughly equivalent, take the one that delivers the best result for humans. You may lose some tiny fraction on the short term, but as search engines change their algorithms they almost always try to help human readers (because human readers are using search results!)

thanks,
Laura