There is nothing about walking aids on that page at all - except the ads. For those that didn't click on the link - here is an excerpt.
"2 walking aids. What other properties do they manage? It is best if they handle rental properties that are similar to yours walking aids. It is also helpful to drive by their other properties to see how they are maintained walking aids."
I can exclude the site - but so many of the sites are like this - either bogus pages altogether or long directory listings. Is there another approach to only being shown on 'real content' pages?
> There is nothing about walking aids on that page at all - except the ads.
> For
> those that didn't click on the link - here is an excerpt.
> "2 walking aids. What other properties do they manage? It is best if they
> handle rental properties that are similar to yours walking aids. It is
> also
> helpful to drive by their other properties to see how they are maintained
> walking aids."
> I can exclude the site - but so many of the sites are like this - either
> bogus
> pages altogether or long directory listings. Is there another approach to
> only being shown on 'real content' pages?
> Thanks,
> --
> Joe Claborn
> j...@claborn.net
> 254-829-2448
On this subject -- oooh, frustrated right now! Looks like Google is finally rolling out separate bidding capability for content clicks - it's in the help file here:
Basically a click here and a click there and you can enter lower bids by ad group, for campaigns where content is enabled. However, if you aren't tracking separately and don't have a strategy for tracking separately, this might be deceptive and lead to worse performance than if you took the time to set up separate content campaigns (or just bid zero on it). :) Lemme guess, Urchin will soon make it easier to get separate stats from search & content clicks on the Google AdWords campaigns. ;)
Unfortunately - and I'm squinting really hard - the place where this function is supposed to be available is not visible to me at this moment in the campaign I'm looking at.
So I am guessing we are mere hours away from this... ?
Lowering bids doesn't solve the problem of AdSense being a playground for click arbitrageurs and SEO's though. That's a much wider problem than any simple strategy can stop, unfortunately. I have always been in favor of just advertising on quality sites. Maybe, if Google's network is so watered down, the best answer is to buy direct or to seek other networks, or just stick to search.
Hi Andrew,
I'm testing this on some different sites right now. I had already tried
setting up separate campaigns and tracking for the content network clicks
and of course found that they didn't convert at the level of search clicks.
I'm willing to give this a shot though, as an experiment with low keyword
prices, just to see what happens, and to grab a little branding at the same
time.
Your comment about advertising on your own hand picked quality sites is a
winner. Sometimes a simple phone call or e-mail to such a site can be
extremely beneficial to not just one site, but both - in related but
non-competing markets.
I'll let you know if anything good results.
George
On 11/16/05, Andrew Goodman <agood...@gmail.com> wrote:
> On this subject -- oooh, frustrated right now! Looks like Google is
> finally rolling out separate bidding capability for content clicks -
> it's in the help file here:
> Basically a click here and a click there and you can enter lower bids
> by ad group, for campaigns where content is enabled. However, if you
> aren't tracking separately and don't have a strategy for tracking
> separately, this might be deceptive and lead to worse performance than
> if you took the time to set up separate content campaigns (or just bid
> zero on it). :) Lemme guess, Urchin will soon make it easier to get
> separate stats from search & content clicks on the Google AdWords
> campaigns. ;)
> Unfortunately - and I'm squinting really hard - the place where this
> function is supposed to be available is not visible to me at this
> moment in the campaign I'm looking at.
> So I am guessing we are mere hours away from this... ?
> Lowering bids doesn't solve the problem of AdSense being a playground
> for click arbitrageurs and SEO's though. That's a much wider problem
> than any simple strategy can stop, unfortunately. I have always been in
> favor of just advertising on quality sites. Maybe, if Google's network
> is so watered down, the best answer is to buy direct or to seek other
> networks, or just stick to search.
I tried the new content bid system on a couple of sites and get this,
made a $100 sale this morning on a five cent keyword (the only click so
far!)
Of course its Christmas time, and there will be many more clicks that don't
convert in the future - but the experiment will continue for now.
I also found that the negative keyword switch worked well to increase
ROI on both search and content.
George
On 11/17/05, Janet Attard <att...@businessknowhow.com> wrote:
> > Easy and best option: Turn off content network.
> Or try the targetted site option. Instead of excluding sites, pick the
> ones you want to be on.
> Or, as someone else mentioned, deal directly with owners of sites you
> want to advertise on.
