The power of words. As I was looking around the wed today I ran into
this article and I had to read it. I tried not to but I just had to
take a look at it. I am glad I was drawn in too. I found something in
here that I had been doing with my advertising efforts that may have
limited their results. I often end my ads with an action statement like
Don't delay, Don't wait, visit
www.work-from-home-robert-g-allen-business-oprtunity.com, as I have
learned through this article this many not have been the best copy. I
hope you enjoy the article.

To your success on line;
Jason Paris mentor with the Robert G Allen Wealth Team

Everyday when I read promotional emails and advertisements, or listen
to television commercials and dialogue in shows and movies, or hear
people around me in everyday life use commands such as the following
examples, I feel dismayed for them.

This is because I understand something that many others do NOT!

And, since learning what I now understand, while I am BOMBARDED every
day from all directions with commands like those listed below, in all
their variations, I feel worse and worse for not speaking up!

I feel especially badly for all those advertisers out there who are
ignorant about this, because I also realize they are often sincerely
excited about what they are sharing and are working very hard to
attract the attention of others.

Examples:
- Don't miss this [fill in the blank]!
- Don't delay!
- Don't forget to be there!
- Don't forget to stop and buy milk [or pick up the dry cleaning --
fill in the blank]!
- Do not forget to be on time!
- You can't miss out on this opportunity!
- Don't be afraid to ASK!
- Would you like to [fill in the blank]? If so, don't wait another
minute! Order Your [fill in the blank] NOW!
- Don't Live With Depression [fill in the blank]

And so on...

This is because your subconscious mind works in strange ways. I learned
this while training to become a hypnotherapist.

*********
FACT: Your subconscious mind cannot recognize a negative!
*********

As a result, when a person reads or hears statements similar to the
above, their subconscious mind actually understands the command as
follows.

Examples:
- Miss this [fill in the blank]!
- Delay!
- Forget to be there!
- Forget to stop and buy milk [or pick up the dry cleaning -- fill in
the blank]!
- Forget to be on time!
- Miss out on this opportunity!
- Be afraid to ASK!
- Would you like to [fill in the blank]? If so, WAIT another minute!
Order Your [fill in the blank] NOW! (In this case, you might think it's
okay because the negative statement is followed by a positive request
for action... but keep reading, you'll see how it can be improved!)
- Live With Depression [or, fill in the blank]

Whenever I have tried to explain this to those who use this type of
command in their advertising or their everyday language, they ALWAYS
say, "I'm trying to create a sense of URGENCY."

But research is absolute on this...

The subconscious mind CANNOT recognize a negative command.

And so, anytime you use a statement that includes a negative command,
you are actually giving the OPPOSITE command for the action or results
you desire!

This is also why using only positive language in personal growth
affirmations and in hypnosis -- whether self-hypnosis or with a trained
professional -- is crucial.

It's also important to avoid alternate forms of negative commands, such
as the following examples:

- rather than...
- instead of...
- avoid...
- etc.

Always use POSITIVE commands and suggestions!

I'll admit, it takes some creative thinking, and it's a learning
process to overcome the overwhelming cultural training we have all been
living with!

However, by becoming aware, I am gradually learning how to choose my
words more carefully and achieving greater results!

For instance:

- Instead of "Don't miss [fill in the blank]!" you can say "Take
advantage of [fill in the blank]!" or "Get in on [fill in the blank]!"
- Instead of "Don't Delay!" you can say "Hurry!" or "Act Now!" or "Take
Immediate Action!"
- Instead of "Don't forget to be there!" you can say "Be there!" or
"Remember to be there!"
- Instead of "Don't forget to stop and buy milk [or pick up the dry
cleaning -- fill in the blank]!" you can say "Remember to [fill in the
blank] on your way!" or "Please buy [fill in the blank] before you get
home!" or "Thanks in advance for [fill in the blank]!"

- Instead of "Do not forget to be on time!" you can say "Be there on
time!" or "Remember to be there on time!" or "Be there at
[time]-sharp!"
- Instead of "You can't miss out on this opportunity!" you can say "You
must TAKE this opportunity!" or "TAKE this opportunity NOW!" or "This
is a MUST-SEE (or MUST-DO) opportunity!"
- Instead of "Don't be afraid to ASK!" you can say "Feel free to ASK!"
or "Please ASK any questions you have!" or "Freely ASK your questions!"
- Instead of "Would you like to [fill in the blank]? If so, don't wait
another minute! Order Your [fill in the blank] NOW!" you can say "Would
you like to [fill in the blank]? If so, ACT IMMEDIATELY! Order Your
[fill in the blank] NOW!"
- Instead of "Don't Live With Depression [or fill in the blank]" you
can say "Overcome Your Depression!" or "Live Free of Depression!" or
even "Be Depression-Free!" and so on.

Get the idea?

Command, suggest, or inspire people to POSITIVE ACTION, and you will
achieve far greater results!

And now, if you re-read my article headline, you can ALSO get an idea
of how you can use this information to create some "reverse-psychology"
results, as well!

Copyright Laurie Kristensen. All rights reserved.

You have permission to publish this article in its entirety, unchanged,
electronically or in print as long as the bylines, URL, and copyright
are included.
About the Author:

Laurie Kristensen owns and operates a successful audio transcription
and typing business from home, visit www.LKTranscription.com.
(Subscribe to "Your Partner in Success Newsletter" for 3 free
gifts). Also browse through Laurie's Success Resources at
www.LKSuccess.com.
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